Brand page · Personal Care · Germany
shinie: 32.8k visits a month, 172 active Meta ads, Gravity score 666.
shinie — shinie is a German beauty brand specializing in professional beauty devices for home use, including IPL hair removal and skincare products. In September 2026 shinie.de drew an estimated 32.8k visits, down 56% on the month before. It ranks #228 of 3,138 Personal Care brands in Germany and holds a 4.5 Trustpilot rating over 1,582 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 181 peers: Personal Care brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
shinie is a German beauty brand specializing in professional beauty devices for home use, including IPL hair removal and skincare products.
01 · Traffic
How much traffic shinie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
shinie drew an estimated 32.8k visits in September 2026, down 56% on the month before and up 33% over three months.
- Worldwide#243,770of 4.5m sites · Top 10%
- In Germany#10,699of 184k sites · Top 10%
- Personal Care, worldwide#12,432of 215,119 brands · Top 10%
- Personal Care, Germany#228of 3,138 brands · Top 10%
32.8k
estimated visits in September
1 mo ▼ −56.1%4 mo ▲ +33.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about shinie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
shinie holds 4.5 out of 5 on Trustpilot over 1,582 reviews, 991 of them in the last twelve months: 68% of customers give five stars and 3% one star. That volume places shinie in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Beauty Product Supplier Laser Hair Removal Service Health and Beauty Shop Beauty Supply Store Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What shinie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
shinie sells on Shopify, 100% of its catalogue in stock. The best seller is shinie Peelinghandschuh, at €9.90, followed by shinie IPL 2.0 Starterset and Premium Leder Reisetasche.
#2shinie Peelinghandschuhshinie€9.90In stock
#3shinie IPL 2.0 Startersetshinie€199.00In stock
Premium Leder Reisetascheshinie€19.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places shinie in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 33% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$223.90
- Currency
- EUR
04 · Ads
What shinie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
shinie runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
✨ 216 LEDs, drei Lichtfarben, zehn Minutenshinie.de7 Oct 2026image
🍂 -35 % mit Code HERBSTshinie.de7 Oct 2026image
🍂 -35 % mit Code HERBSTshinie.de7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026E&S Commerce GmbHverified
Video ad20 Oct 2026E&S Commerce GmbHverified
Text ad20 Oct 2026E&S Commerce GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about shinie.
The creators who tag @shinie.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shinie.de on Instagram, led by InstaProduct24h (13.4k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IInstaProduct24h@instaproduct24h · 🇩🇪 DE | Marketing sales branding Creator | 13.4k | 0.2% | 3 | Tagged @shinie.de |
06 · Competitors according to Gravity
Who shinie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for shinie among Personal Care brands in Germany. The closest is Diamond Smile SP DACH, then BETTER BE BOLD®, Silky Planet FI, Belle Body, Diamond Italia, Men Mansion.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Diamond Smile SP DACHsilkyplanet.com | |||||||
| BETTER BE BOLD®betterbebold.eu | |||||||
| Silky Planet FIsilkyplanet.fi | |||||||
| Belle Bodybelle-body.de | |||||||
| Diamond Italiadiamondsmileteeth.it | |||||||
| Men Mansionmenmansion.com |
07 · Company
The company behind shinie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
shinie is a company based in Monheim am Rhein, Germany.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Monheim am Rhein
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shinie.de · Shopify · EUR
- Catalogue
- 11 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about shinie
What people ask Google about shinie.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is shinie legit or a scam?
According to Gravity by Benchr, shinie is a brand based in Monheim am Rhein, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 107,515 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about shinie?
Customers rate shinie 4.5 out of 5 on Trustpilot over 1,582 reviews, 991 of them in the last twelve months: 68% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is shinie?
shinie is a German beauty brand specializing in professional beauty devices for home use, including IPL hair removal and skincare products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does shinie cost?
shinie's best seller, shinie Peelinghandschuh, sells €9.90 on shinie.de. 100% of the catalogue is in stock. Gravity does not track prices daily: check shinie.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
shinie promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: shinie advertises on Facebook and Instagram and on Google, where its offers often run. Check shinie.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy shinie?
shinie sells on its own website, shinie.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is shinie growing?
Yes. Gravity by Benchr estimates about 32,800 visits to shinie.de in September 2026, down 56% in a month and up 33% over three months. shinie ranks #228 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does shinie use?
Gravity by Benchr identifies shinie.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is shinie's ad budget?
Gravity by Benchr does not publish a spend figure for shinie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, shinie ranks #228 of 3,138 by estimated traffic. Its closest competitors on the same market are Diamond Smile SP DACH, BETTER BE BOLD®, Silky Planet FI, Belle Body and Diamond Italia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with shinie.