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  5. Shiseido

Brand page · Personal Care · United Kingdom

Shiseido Top 5% worldwide Top 5% in United Kingdom Top 5% in Personal Care Top 5% in Personal Care in United Kingdom
shiseido.co.uk·🇬🇧 United Kingdom· Salesforce_commerce·Since 1997

Shiseido: 54.7k visits a month, 55 active Meta ads.

Shiseido — Shiseido is a Japanese beauty brand that sells skincare, makeup and fragrance products. In September 2026 shiseido.co.uk drew an estimated 54.7k visits, up 62% on the month before. It ranks #346 of 8,226 Personal Care brands in United Kingdom and holds a 4.4 Trustpilot rating over 1,150 reviews.

shiseido.co.uk@shiseido 1.6mFacebookTrustpilot 4.4Meta Ad Library 55

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
54.7k
+62% vs. August 2026
Instagram followers
1.6m
@shiseido
Trustpilot
4.4
1,150 reviews · 169 in 12 months
Meta ads
55
active · on Google since 2021
Products
—
Data not available
Rank in United Kingdom
#346
of 8,226 in Personal Care
LinkedIn
—
Data not available
Earned media value
€750.4k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Shiseido is a Japanese beauty brand that sells skincare, makeup and fragrance products.

01 · Traffic

How much traffic Shiseido gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Shiseido drew an estimated 54.7k visits in September 2026, up 62% on the month before and up 32% over three months.

  • Worldwide#157,399of 4.5m sites · Top 5%
  • In United Kingdom#8,293of 192k sites · Top 5%
  • Personal Care, worldwide#7,949of 215,119 brands · Top 5%
  • Personal Care, United Kingdom#346of 8,226 brands · Top 5%
Monthly visitssource Sept 2026

54.7k

estimated visits in September

1 mo ▲ +62.3%4 mo ▲ +31.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Shiseido.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Shiseido holds 4.4 out of 5 on Trustpilot over 1,150 reviews, 169 of them in the last twelve months: 81% of customers give five stars and 9% one star. That volume places Shiseido in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 21 Oct 2026
4.4TrustScore · 1,150 reviews · 169 in 12 months
Top 10% review volumeTop 20% rating quality
5 ★81%
4 ★5%
3 ★3%
2 ★3%
1 ★9%

Beauty Supply Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Shiseido sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Shiseido's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care96%
Health & Beauty1%
Health Care0%

The dominant category places Shiseido in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Shiseido.

The creators who tag @shiseido on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @shiseido on Instagram, led by Emily | Adelaide Makeup Artist | Soft Glam Specialist (13.2k followers).

Influencersaccounts tagging @shiseido · Instagram
AccountProfileFollowersEngagementTagsRelationship
EEmily | Adelaide Makeup Artist | Soft Glam Specialist@northaesthetics.co · 🇦🇺 AUBeauty cosmetics skincare Creator13.2k—11Tagged @shiseido
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Shiseido competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Shiseido among Personal Care brands in United Kingdom. The closest is NB Professional, then Gillette, Yves Rocher Tunisie, AMUSE, alkhuraiji.com, Gillette.

CompetitorsPersonal Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
NB Professionalnbprofessional.com.br
Gillettegillette.it
Yves Rocher Tunisieyvesrocher.tn
AMUSEamusemakeup.com
alkhuraiji.comalkhuraiji.com
Gillettegillette.nl
Competitors Gravity finds for Shiseido. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Shiseido with NB Professional

07 · Company

The company behind Shiseido.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Shiseido is a company based in United Kingdom, on a domain registered in October 1997.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom
Founded
Data not available
Domain registered
27 Oct 1997
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
shiseido.co.uk · Salesforce_commerce
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Shiseido

What people ask Google about Shiseido.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Shiseido legit?

According to Gravity by Benchr, Shiseido is a brand based in United Kingdom: its website has existed since October 1997, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it has 1,588,921 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Shiseido?

Customers rate Shiseido 4.4 out of 5 on Trustpilot over 1,150 reviews, 169 of them in the last twelve months: 81% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Shiseido known for?

Shiseido is a Japanese beauty brand that sells skincare, makeup and fragrance products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Is there a Shiseido discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Shiseido advertises on Facebook and Instagram and on Google, where its offers often run. Check shiseido.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Shiseido?

Shiseido sells on its own website, shiseido.co.uk, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Shiseido?

Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Shiseido doing well?

Yes. Gravity by Benchr estimates about 54,700 visits to shiseido.co.uk in September 2026, up 62% in a month and up 32% over three months. Shiseido ranks #346 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Shiseido use?

Gravity by Benchr identifies shiseido.co.uk as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.

How much does Shiseido spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Shiseido on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United Kingdom?

Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Shiseido ranks #346 of 8,226 by estimated traffic. Its closest competitors on the same market are NB Professional, Gillette, Yves Rocher Tunisie, AMUSE and alkhuraiji.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shiseido.