Brand page · Personal Care
Shiseido traffic, ads & competitors 32.8k visits a month, 55 active Meta ads.
Shiseido — Shiseido is a Japanese cosmetics brand that offers skincare, makeup and fragrance products combining tradition and innovation. In September 2026 shiseido.es drew an estimated 32.8k visits, down 26% on the month before. It ranks #110 of 1,707 Personal Care brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Shiseido is a Japanese cosmetics brand that offers skincare, makeup and fragrance products combining tradition and innovation.
01 · Traffic
Shiseido website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shiseido drew an estimated 32.8k visits in September 2026, down 26% on the month before and down 4% over three months.
- Worldwide#243,833of 4.5m sites · Top 10%
- In Spain#4,535of 115k sites · Top 5%
- Personal Care, worldwide#12,435of 215,119 brands · Top 10%
- Personal Care, Spain#110of 1,707 brands · Top 10%
32.8k
estimated visits in September
1 mo ▼ −26.4%4 mo ▼ −4.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Shiseido reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shiseido holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Cosmetics Store Beauty Product Supplier Beauty Supply Store Beauty Products Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Shiseido best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Shiseido's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Shiseido in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Shiseido ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shiseido runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since July 2022 (image, text).
#ShiseidoPartner NEW EPISODE LIVE | Potential Has No Age We have been taught for generations that youth is the ultimate signifier of beautySHISEIDO13 Oct 2026video
#ShiseidoPartner Want that glowy makeup result? ✨ Meet my @shiseido routine for the perfect blend of skincare and makeup that gives me a freSHISEIDO13 Oct 2026video
【送料無料】定期お届けサービスSHISEIDO12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Beauté Prestige International Saverified
Text ad20 Oct 2026Beauté Prestige International Saverified
Text ad20 Oct 2026Beauté Prestige International Saverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Shiseido influencers
The creators who tag @shiseido on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shiseido on Instagram, led by Emily | Adelaide Makeup Artist | Soft Glam Specialist (13.2k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmily | Adelaide Makeup Artist | Soft Glam Specialist@northaesthetics.co · 🇦🇺 AU | Beauty cosmetics skincare Creator | 13.2k | — | 11 | Tagged @shiseido |
06 · Competitors according to Gravity
Shiseido competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shiseido among Personal Care brands. The closest is yves-rocher.com.mx, then GleGlow, Racco, SHISEIDO, Baruel, L'Oréal Group.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| yves-rocher.com.mxyves-rocher.com.mx | |||||||
| GleGlowgleglow.com | |||||||
| Raccoracco.com.br | |||||||
| SHISEIDOshiseido.com.br | |||||||
| Baruelbaruel.com.br | |||||||
| L'Oréal Grouplorealparis.ro |
07 · Company
Who is behind Shiseido?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shiseido is an e-commerce brand. It employs about 8,726 people.
- Employees
- 8,726 on LinkedIn
- Own store
- shiseido.es · Salesforce_commerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shiseido
What people ask Google about Shiseido.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shiseido a legit company?
According to Gravity by Benchr, Shiseido is a brand: it sells on a Salesforce_commerce store, it employs 8,726 people on LinkedIn, it has 1,588,921 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Shiseido known for?
Shiseido is a Japanese cosmetics brand that offers skincare, makeup and fragrance products combining tradition and innovation. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Shiseido have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Shiseido advertises on Facebook and Instagram and on Google, where its offers often run. Check shiseido.es for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Shiseido?
Shiseido sells on its own website, shiseido.es, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Shiseido?
Gravity by Benchr records a company, with 8,726 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Shiseido doing well?
Not at the moment. Gravity by Benchr estimates about 32,800 visits to shiseido.es in September 2026, down 26% in a month and down 4% over three months. Shiseido ranks #110 of 1,707 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Shiseido use?
Gravity by Benchr identifies shiseido.es as a Salesforce_commerce store. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records.
How much does Shiseido spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Shiseido on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Shiseido ranks #110 of 1,707 by estimated traffic. Its closest competitors on the same market are yves-rocher.com.mx, GleGlow, Racco, SHISEIDO and Baruel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shiseido.