Brand page · Personal Care · Italy
Shiseido: 35.2k visits a month, 55 active Meta ads.
Shiseido — Shiseido is a luxury cosmetics company that sells skincare, makeup and fragrances inspired by Japanese tradition. In September 2026 shiseido.it drew an estimated 35.2k visits, down 13% on the month before. It ranks #104 of 2,288 Personal Care brands in Italy and holds a 4.4 Trustpilot rating over 1,608 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Shiseido is a luxury cosmetics company that sells skincare, makeup and fragrances inspired by Japanese tradition.
01 · Traffic
How much traffic Shiseido gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shiseido drew an estimated 35.2k visits in September 2026, down 13% on the month before and down 11% over three months.
- Worldwide#229,390of 4.5m sites · Top 10%
- In Italy#5,311of 138k sites · Top 5%
- Personal Care, worldwide#11,675of 215,119 brands · Top 10%
- Personal Care, Italy#104of 2,288 brands · Top 5%
35.2k
estimated visits in September
1 mo ▼ −13.0%4 mo ▼ −10.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Shiseido.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shiseido holds 4.4 out of 5 on Trustpilot over 1,608 reviews, 103 of them in the last twelve months: 75% of customers give five stars and 8% one star. That volume places Shiseido in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Beauty Supply Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Shiseido sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Shiseido's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Shiseido in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Shiseido is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shiseido runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since May 2022 (image, text, video).
#ShiseidoPartner NEW EPISODE LIVE | Potential Has No Age We have been taught for generations that youth is the ultimate signifier of beautySHISEIDO13 Oct 2026video
#ShiseidoPartner Want that glowy makeup result? ✨ Meet my @shiseido routine for the perfect blend of skincare and makeup that gives me a freSHISEIDO13 Oct 2026video
【送料無料】定期お届けサービスSHISEIDO12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Beauté Prestige International Saverified
Text ad21 Oct 2026Beauté Prestige International Saverified
Text ad21 Oct 2026Beauté Prestige International Saverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Shiseido.
The creators who tag @shiseido on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shiseido on Instagram, led by Emily | Adelaide Makeup Artist | Soft Glam Specialist (13.2k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmily | Adelaide Makeup Artist | Soft Glam Specialist@northaesthetics.co · 🇦🇺 AU | Beauty cosmetics skincare Creator | 13.2k | — | 11 | Tagged @shiseido |
06 · Competitors according to Gravity
Who Shiseido competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shiseido among Personal Care brands in Italy. The closest is Yves Rocher Webáruház, then Euphidra, tous-les-jours.net, Loja Catharine Hill, CAIA Cosmetics, mislens.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Yves Rocher Webáruházyves-rocher.hu | |||||||
| Euphidraeuphidra.com | |||||||
| tous-les-jours.nettous-les-jours.net | |||||||
| Loja Catharine Hillcatharinehill.com.br | |||||||
| CAIA Cosmeticscaiacosmetics.com | |||||||
| mislensmislens.com |
07 · Company
The company behind Shiseido.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shiseido is a company based in Italy, on a domain registered in January 2000. It employs about 8,726 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇮🇹 Italy
- Founded
- Data not available
- Domain registered
- 22 Jan 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8,726 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shiseido.it · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shiseido
What people ask Google about Shiseido.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shiseido legit?
According to Gravity by Benchr, Shiseido is a brand based in Italy: its website has existed since January 2000, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 8,726 people on LinkedIn, it has 1,588,921 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Shiseido?
Customers rate Shiseido 4.4 out of 5 on Trustpilot over 1,608 reviews, 103 of them in the last twelve months: 75% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Shiseido sell?
Shiseido is a luxury cosmetics company that sells skincare, makeup and fragrances inspired by Japanese tradition. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Shiseido have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Shiseido advertises on Facebook and Instagram and on Google, where its offers often run. Check shiseido.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Shiseido?
Shiseido sells on its own website, shiseido.it, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Shiseido?
Gravity by Benchr records a company based in Italy, whose domain was registered in 2000, with 8,726 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Shiseido growing?
Not at the moment. Gravity by Benchr estimates about 35,200 visits to shiseido.it in September 2026, down 13% in a month and down 11% over three months. Shiseido ranks #104 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Shiseido use?
Gravity by Benchr identifies shiseido.it as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records.
What is Shiseido's ad budget?
Gravity by Benchr does not publish a spend figure for Shiseido on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Shiseido ranks #104 of 2,288 by estimated traffic. Its closest competitors on the same market are Yves Rocher Webáruház, Euphidra, tous-les-jours.net, Loja Catharine Hill and CAIA Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shiseido.