Brand page · Audio · United States

Shokz Top 1% worldwide Top 1% in United States Top 1% in Audio Top 1% in Audio in United States
shokz.com·🇺🇸 Austin, United States· Shopify·Since 2004

Shokz: 2.5m visits a month, 398 active Meta ads, Gravity score 582.

Shokz — Shokz is a company that designs and sells open-ear headphones and bone conduction audio devices for sports, workouts, and everyday use. In September 2026 shokz.com drew an estimated 2.5m visits, down 6% on the month before. It ranks #2 of 2,044 Audio brands in United States and holds a 4.5 Trustpilot rating over 4,701 reviews.

shokz.com@shokzusa 217kYouTube 17.4kFacebookLinkedIn 16.5kTrustpilot 4.5Meta Ad Library 398

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
2.5m
−6% vs. August 2026
Instagram followers
217k
1,413 posts · @shokzusa
Trustpilot
4.5
4,701 reviews · 4,461 in 12 months
Meta ads
398
active · on Google since 2024
Products
79%
in stock · 8 collections
Rank in United States
#2
of 2,044 in Audio
LinkedIn
16.5k
followers · 466 employees
Earned media value
€328.5k
per month, Instagram

Gravity score

582/ 1000 · 10 of 10 indicators rated
Brand Power637
Momentum509
Performance600

Percentiles within 6 peers: Audio brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Shokz is a company that designs and sells open-ear headphones and bone conduction audio devices for sports, workouts, and everyday use.

01 · Traffic

How much traffic Shokz gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Shokz drew an estimated 2.5m visits in September 2026, down 6% on the month before and down 36% over three months.

  • Worldwide#6,802of 4.5m sites · Top 1%
  • In United States#2,287of 1.2m sites · Top 1%
  • Audio, worldwide#18of 19,694 brands · Top 1%
  • Audio, United States#2of 2,044 brands · Top 1%
Monthly visitssource Sept 2026

2.5m

estimated visits in September

1 mo ▼ −5.8%4 mo ▼ −36.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Shokz.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Shokz holds 4.5 out of 5 on Trustpilot over 4,701 reviews, 4,461 of them in the last twelve months: 78% of customers give five stars and 11% one star. That volume places Shokz in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Shokz scores 4.7 over 1,327 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.5TrustScore · 4,701 reviews · 4,461 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★78%
4 ★6%
3 ★2%
2 ★2%
1 ★11%

Electronics Company

Google reviewsread 19 Oct 2026
4.71,327 reviews on the Google business profile
5 ★84%
4 ★7%
3 ★2%
2 ★1%
1 ★5%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Shokz sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Shokz sells on Shopify, 79% of its catalogue in stock. The best seller is OpenRun, at US$129.95, followed by OpenRun Pro 2 and OpenRun Pro.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Audio Components65%
Audio Accessories6%
Food & Beverage Carriers3%
Tote Bags3%

Share of the catalogue by product family.

Activity mixdominant: Audio
Audio74%
Extended Warranties5%
Kitchen & Dining3%
Clothing Accessories3%
Tote Bags3%

The dominant category places Shokz in its comparison group.

Prices and ratingsstore data
Average rating
4.42 / 5
Rated products
78% of the catalogue
In stock
79%
Upper price quartile
US$159.95
Currency
USD

05 · Influencers

Who talks about Shokz.

The creators who tag @shokzusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @shokzusa · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Shokz competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Shokz among Audio brands in United States. The closest is Soundcore, then Raycon, Shokz 韶音, SOUNDPEATS, basetune.co.kr, soundbone.co.kr.

CompetitorsAudio · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Soundcoreus.soundcore.com
Rayconrayconglobal.com
Shokz 韶音shokz.com.cn
SOUNDPEATSsoundpeats.com
basetune.co.krbasetune.co.kr
soundbone.co.krsoundbone.co.kr
Competitors Gravity finds for Shokz. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Shokz with Soundcore

07 · Company

The company behind Shokz.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Shokz is a company based in Austin, United States, founded in 2011 according to LinkedIn, on a domain registered in September 2004. It employs about 466 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Austin
Founded
2011, per LinkedIn
Domain registered
27 Sept 2004
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
466 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
shokz.com · Shopify · USD
Catalogue
8 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Shokz

What people ask Google about Shokz.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Shokz a legit company?

According to Gravity by Benchr, Shokz is a brand based in Austin, United States: its website has existed since September 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 466 people on LinkedIn, it has 216,684 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Shokz?

Customers rate Shokz 4.5 out of 5 on Trustpilot over 4,701 reviews, 4,461 of them in the last twelve months: 78% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Shokz scores 4.7 over 1,327 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Shokz known for?

Shokz is a company that designs and sells open-ear headphones and bone conduction audio devices for sports, workouts, and everyday use. Gravity by Benchr classifies it under Audio, with Audio Components making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Shokz cost?

Shokz's best seller, OpenRun, sells US$129.95 on shokz.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check shokz.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Shokz promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Shokz advertises on Facebook and Instagram and on Google, where its offers often run. Check shokz.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Shokz?

Shokz sells on its own website, shokz.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Shokz?

Gravity by Benchr records a company based in Austin, United States, founded in 2011 according to LinkedIn, on a domain registered in 2004, with 466 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Shokz doing well?

Not at the moment. Gravity by Benchr estimates about 2,545,500 visits to shokz.com in September 2026, down 6% in a month and down 36% over three months. Shokz ranks #2 of 2,044 Audio brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Shokz use?

Gravity by Benchr identifies shokz.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Shokz's ad budget?

Gravity by Benchr does not publish a spend figure for Shokz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Audio brands in United States?

Among Audio brands in United States in the Gravity by Benchr index, Shokz ranks #2 of 2,044 by estimated traffic. Its closest competitors on the same market are Soundcore, Raycon, Shokz 韶音, SOUNDPEATS and basetune.co.kr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shokz.