Brand page · Clothing · Australia
Shona Joy: 228k visits a month, 175 active Meta ads, Gravity score 503.
Shona Joy — Shona Joy is an Australian designer clothing brand for women that offers timeless and wearable designs. The brand creates dresses for celebrating life in. In September 2026 shonajoy.com.au drew an estimated 228k visits, down 20% on the month before. It ranks #147 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shona Joy is an Australian designer clothing brand for women that offers timeless and wearable designs. The brand creates dresses for celebrating life in.
01 · Traffic
How much traffic Shona Joy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Shona Joy drew an estimated 228k visits in September 2026, down 20% on the month before and down 42% over three months.
- Worldwide#46,951of 4.5m sites · Top 5%
- In Australia#960of 105k sites · Top 1%
- Clothing, worldwide#4,203of 459,295 brands · Top 1%
- Clothing, Australia#147of 12,275 brands · Top 5%
228k
estimated visits in September
1 mo ▼ −20.4%4 mo ▼ −42.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Shona Joy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Shona Joy holds 3.0 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 50% one star.
Women's Clothing Store Clothing Store Plus Size Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Shona Joy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Shona Joy sells on Shopify, 94% of its catalogue in stock. The best seller is LA LUNE LACE BACK MAXI DRESS - CREAM, at A$360.00, followed by LA LUNE HIGH NECK MAXI DRESS - CREAM and IRENA HIGH WAISTED TAILORED PANT - BLACK.
#1LA LUNE LACE BACK MAXI DRESS - CREAMShona JoyA$360.00In stock
#2LA LUNE HIGH NECK MAXI DRESS - CREAMShona JoyA$80.00In stock
#3IRENA HIGH WAISTED TAILORED PANT - BLACKShona JoyA$260.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Shona Joy in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 30% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$223.17
- Currency
- AUD
04 · Ads
What Shona Joy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Shona Joy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
Shona Joy | New Sale DropShona Joy7 Oct 2026video
Shona Joy | New Sale DropShona Joy7 Oct 2026video
Shona Joy | New Sale DropShona Joy7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Shona Joyverified
Text ad20 Oct 2026Shona Joyverified
Text ad20 Oct 2026Shona Joyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Shona Joy.
The creators who tag @shonajoy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shonajoy on Instagram, led by Shannon Hansen (75.4k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShannon Hansen@shanchansen · INTL | Photography visual arts Creator | 75.4k | 0.3% | 4 | Tagged @shonajoy |
06 · Competitors according to Gravity
Who Shona Joy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Shona Joy among Clothing brands in Australia. The closest is SNDYS, then self-portrait, SUZY, SHOWPO, Forever New, Pretty Lavish.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SNDYSsndys.com.au | |||||||
| self-portraitself-portrait.com | |||||||
| SUZYsuzyshier.com | |||||||
| SHOWPOcheckout-au.showpo.com | |||||||
| Forever Newforevernew.co.nz | |||||||
| Pretty Lavishprettylavish.co.uk |
07 · Company
The company behind Shona Joy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Shona Joy is a company based in Rosebery, Sydney, Australia, founded in 2000 according to LinkedIn. It employs about 51 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Rosebery, Sydney
- Founded
- 2000, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 51 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shonajoy.com.au · Shopify · AUD
- Catalogue
- 439 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Shona Joy
What people ask Google about Shona Joy.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Shona Joy legit or a scam?
According to Gravity by Benchr, Shona Joy is a brand based in Rosebery, Sydney, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 51 people on LinkedIn, it has 697,174 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Shona Joy sell?
Shona Joy is an Australian designer clothing brand for women that offers timeless and wearable designs. The brand creates dresses for celebrating life in. Gravity by Benchr classifies it under Clothing, with Audio Components making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Shona Joy prices: how much is it?
Shona Joy's best seller, LA LUNE LACE BACK MAXI DRESS - CREAM, sells A$360.00 on shonajoy.com.au. 94% of the catalogue is in stock. Gravity does not track prices daily: check shonajoy.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Shona Joy have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Shona Joy advertises on Facebook and Instagram and on Google, where its offers often run. Check shonajoy.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Shona Joy?
Shona Joy sells on its own website, shonajoy.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Shona Joy?
Gravity by Benchr records a company based in Rosebery, Sydney, Australia, founded in 2000 according to LinkedIn, with 51 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Shona Joy growing?
Not at the moment. Gravity by Benchr estimates about 228,000 visits to shonajoy.com.au in September 2026, down 20% in a month and down 42% over three months. Shona Joy ranks #147 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Shona Joy use?
Gravity by Benchr identifies shonajoy.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Shona Joy spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Shona Joy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Shona Joy ranks #147 of 12,275 by estimated traffic. Its closest competitors on the same market are SNDYS, self-portrait, SUZY, SHOWPO and Forever New. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Shona Joy.