Brand page · Kitchen & Dining · United States
Novara traffic, ads & competitors 84.2k visits a month, 585 active Meta ads, Gravity score 539.
Novara — Novara is a kitchenware brand that sells products including knives, knife sharpeners, and knife sets. In September 2026 shop-novara.com drew an estimated 84.2k visits, down 33% on the month before. It ranks #395 of 25,135 Kitchen & Dining brands in the United States and holds a 2.0 Trustpilot rating over 666 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 728 peers: Kitchen & Dining brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Novara is a kitchenware brand that sells products including knives, knife sharpeners, and knife sets.
01 · Traffic
Novara website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Novara drew an estimated 84.2k visits in September 2026, down 33% on the month before and down 63% over three months.
- Worldwide#108,662of 4.5m sites · Top 5%
- In United States#35,478of 1.2m sites · Top 5%
- Kitchen & Dining, worldwide#2,629of 145,612 brands · Top 5%
- Kitchen & Dining, United States#395of 25,135 brands · Top 5%
84.2k
estimated visits in September
1 mo ▼ −33.4%4 mo ▼ −62.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Novara reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Novara holds 2.0 out of 5 on Trustpilot over 666 reviews, 469 of them in the last twelve months: 16% of customers give five stars and 70% one star. That volume places Novara in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Appliance Store Countertop Store Kitchen Supply Store Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Novara best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Novara sells on Shopify, 100% of its catalogue in stock. The best seller is NOVARA DIAMOND ROLLING KNIFE-SHARPENER SET, at US$59.99, followed by PureClad™ - Hybrid Pan and JAPANESE WHETSTONE ATTACHMENT KIT - 240GRIT & 3000GRIT.
#1NOVARA DIAMOND ROLLING KNIFE-SHARPENER SETNovaraUS$59.99In stock
#2PureClad™ - Hybrid PanNovaraUS$89.99–US$124.99In stock
#3JAPANESE WHETSTONE ATTACHMENT KIT - 240GRIT & 3000GRITNovaraUS$39.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Novara in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 50% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$139.99
- Currency
- USD
04 · Ads
Novara ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Novara runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2026 (image, text, video).
This Pan Changed How I Cook 🍳✨Novara Shop12 Oct 2026video
Chef-Grade Hybrid Pan 🍳Novara Shop12 Oct 2026video
Sharpen Smarter, Not HarderNovara Shop10 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mihir Amol Khedkarverified
Text ad20 Oct 2026Mihir Amol Khedkarverified
Text ad20 Oct 2026Mihir Amol Khedkarverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Novara influencers
The creators who tag @novarasharp on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @novarasharp on Instagram, led by MoonaVenti | Beauty| Lifestyle (13.8k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMoonaVenti | Beauty| Lifestyle@moonaventi_ · 🇺🇸 US | Fashion style luxury Creator | 13.8k | 0.8% | 1 | Tagged @novarasharp |
06 · Competitors according to Gravity
Novara competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Novara among Kitchen & Dining brands in the United States. The closest is Heritage Steel, then HexClad, SIRAATSKITCHEN, Made In, Okura Cookware, Goldilocks.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Heritage Steelheritagesteel.us | |||||||
| HexCladhexclad.ca | |||||||
| SIRAATSKITCHENsiraatskitchen.com | |||||||
| Made Inmadeincookware.ca | |||||||
| Okura Cookwareokuracookware.com | |||||||
| Goldilockscookgoldilocks.com |
07 · Company
Who is behind Novara?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Novara is a company based in Wilmington, United States, on a domain registered in January 2024.
- Entity country
- 🇺🇸 United States · Wilmington
- Domain registered
- 22 Jan 2024
- Own store
- shop-novara.com · Shopify · USD
- Catalogue
- 7 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Novara
What people ask Google about Novara.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Novara legit?
According to Gravity by Benchr, Novara is a brand based in Wilmington, United States: its website has existed since January 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 10,685 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Novara?
Customers rate Novara 2.0 out of 5 on Trustpilot over 666 reviews, 469 of them in the last twelve months: 16% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Novara?
Novara is a kitchenware brand that sells products including knives, knife sharpeners, and knife sets. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Novara cost?
Novara's best seller, NOVARA DIAMOND ROLLING KNIFE-SHARPENER SET, sells US$59.99 on shop-novara.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check shop-novara.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Novara promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Novara advertises on Facebook and Instagram and on Google, where its offers often run. Check shop-novara.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Novara?
Novara sells on its own website, shop-novara.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Novara?
Gravity by Benchr records a company based in Wilmington, United States, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Novara growing?
Not at the moment. Gravity by Benchr estimates about 84,200 visits to shop-novara.com in September 2026, down 33% in a month and down 63% over three months. Novara ranks #395 of 25,135 Kitchen & Dining brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Novara use?
Gravity by Benchr identifies shop-novara.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Novara's ad budget?
Gravity by Benchr does not publish a spend figure for Novara on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in the United States?
Among Kitchen & Dining brands in the United States in the Gravity by Benchr index, Novara ranks #395 of 25,135 by estimated traffic. Its closest competitors on the same market are Heritage Steel, HexClad, SIRAATSKITCHEN, Made In and Okura Cookware. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Novara.