Brand page · Clothing · Denmark
AGF: 66.5k visits a month, 43 active Meta ads, Gravity score 644.
AGF — AGF is a football club from Aarhus, Denmark that operates an official fan shop selling merchandise including player jerseys, scarves, and other items for fans. In September 2026 shop.agf.dk drew an estimated 66.5k visits, down 23% on the month before. It ranks #120 of 1,522 Clothing brands in Denmark and holds a 1.9 Trustpilot rating over 434 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
AGF is a football club from Aarhus, Denmark that operates an official fan shop selling merchandise including player jerseys, scarves, and other items for fans.
01 · Traffic
How much traffic AGF gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AGF drew an estimated 66.5k visits in September 2026, down 23% on the month before.
- Worldwide#133,261of 4.5m sites · Top 5%
- In Denmark#687of 21.4k sites · Top 5%
- Clothing, worldwide#12,892of 459,295 brands · Top 5%
- Clothing, Denmark#120of 1,522 brands · Top 10%
66.5k
estimated visits in September
1 mo ▼ −22.8%4 mo ▲ +0.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AGF.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AGF holds 1.9 out of 5 on Trustpilot over 434 reviews, 48 of them in the last twelve months: 66% of customers give five stars and 24% one star. That volume places AGF in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Soccer Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AGF sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
AGF sells on Shopify, 94% of its catalogue in stock. The best seller is AGF 26/27 - Hjemmebanetrøje, at DKK 699.00, followed by AGF Danske Mestre 2026 Halstørklæde - Vendbar and AGF 25/26 - Hjemmebanetrøje til Børn.
#1AGF 26/27 - HjemmebanetrøjeAGFDKK 699.00In stock
#2AGF Danske Mestre 2026 Halstørklæde - VendbarAGFDKK 149.00In stock
#3AGF 25/26 - Hjemmebanetrøje til BørnAGFDKK 499.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places AGF in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 30% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$67.28
- Currency
- DKK
04 · Ads
What AGF is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AGF runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Europatrøjen 26/27AGF7 Oct 2026video
Europa-spillersæt 26/27AGF7 Oct 2026image
Europa-spillersæt 26/27AGF7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about AGF.
The creators who tag @agffodbold on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @agffodbold on Instagram, led by Felix Beijmo (22.5k followers, 14.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFelix Beijmo@felixbeijmo · 🇩🇰 DK | Pro sports athletes Creator | 22.5k | 14.1% | 7 | Tagged @agffodbold |
06 · Competitors according to Gravity
Who AGF competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AGF among Clothing brands in Denmark. The closest is Boutique LOSC, then Store Guatemala, Tienda Oficial Millonarios FC, ŽALGIRIS SHOP, Maroon, MAJA® Sportswear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Boutique LOSCboutique-losc.fr | |||||||
| Store Guatemalastoreguatemala.com | |||||||
| Tienda Oficial Millonarios FCtiendamillonarios.com.co | |||||||
| ŽALGIRIS SHOPshop.zalgiris.lt | |||||||
| Maroonmaroon-clothing.store | |||||||
| MAJA® Sportswearmajasportswear.com |
07 · Company
The company behind AGF.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AGF is a company based in Viby J, Denmark, founded in 1880 according to LinkedIn. It employs about 266 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Viby J
- Founded
- 1880, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 266 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shop.agf.dk · Shopify · DKK
- Catalogue
- 244 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AGF
What people ask Google about AGF.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AGF a legit company?
According to Gravity by Benchr, AGF is a brand based in Viby J, Denmark: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 266 people on LinkedIn, it has 99,859 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
AGF reviews: is it worth it?
Customers rate AGF 1.9 out of 5 on Trustpilot over 434 reviews, 48 of them in the last twelve months: 66% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is AGF?
AGF is a football club from Aarhus, Denmark that operates an official fan shop selling merchandise including player jerseys, scarves, and other items for fans. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does AGF cost?
AGF's best seller, AGF 26/27 - Hjemmebanetrøje, sells DKK 699.00 on shop.agf.dk. 94% of the catalogue is in stock. Gravity does not track prices daily: check shop.agf.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a AGF discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: AGF advertises on Facebook and Instagram, where its offers often run. Check shop.agf.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy AGF?
AGF sells on its own website, shop.agf.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind AGF?
Gravity by Benchr records a company based in Viby J, Denmark, founded in 1880 according to LinkedIn, with 266 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is AGF growing?
Yes. Gravity by Benchr estimates about 66,500 visits to shop.agf.dk in September 2026, down 23% in a month and up 0% over three months. AGF ranks #120 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AGF use?
Gravity by Benchr identifies shop.agf.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does AGF spend on Meta ads?
Gravity by Benchr does not publish a spend figure for AGF on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, AGF ranks #120 of 1,522 by estimated traffic. Its closest competitors on the same market are Boutique LOSC, Store Guatemala, Tienda Oficial Millonarios FC, ŽALGIRIS SHOP and Maroon. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AGF.