Brand page · Food Items · Sweden
Lilla Napoli traffic, ads & competitors 48k visits a month, 3 active Meta ads, Gravity score 595.
Lilla Napoli — Lilla Napoli is a webshop that sells items needed to bake Pizza Napoletana, including gas ovens, flours, tools, and ingredients. They offer products they have tested over 10 years to ensure effectiveness for making authentic Neapolitan pizza. In September 2026 shop.lillanapoli.se drew an estimated 48k visits, up 9% on the month before. It ranks #17 of 428 Food Items brands in Sweden and holds a 4.4 Trustpilot rating over 326 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 29 peers: Food Items brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lilla Napoli is a webshop that sells items needed to bake Pizza Napoletana, including gas ovens, flours, tools, and ingredients. They offer products they have tested over 10 years to ensure effectiveness for making authentic Neapolitan pizza.
01 · Traffic
Lilla Napoli website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lilla Napoli drew an estimated 48k visits in September 2026, up 9% on the month before.
- Worldwide#176,317of 4.5m sites · Top 5%
- In Sweden#1,324of 27.3k sites · Top 5%
- Food Items, worldwide#5,093of 260,714 brands · Top 5%
- Food Items, Sweden#17of 428 brands · Top 5%
48k
estimated visits in September
1 mo ▲ +9.5%4 mo ▼ −0.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Lilla Napoli reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lilla Napoli holds 4.4 out of 5 on Trustpilot over 326 reviews, 2 of them in the last twelve months: 93% of customers give five stars and 1% one star. That volume places Lilla Napoli in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
e-Commerce Service Italian Grocery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Lilla Napoli best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lilla Napoli sells on Shopify, 76% of its catalogue in stock. The best seller is San Marzano - Gustarosso, at SEK 38.00–SEK 420.00, followed by Plastic container for dough balls & toppings and Caputo Pizzeria.
#1San Marzano - GustarossoLilla NapoliSEK 38.00–SEK 420.00In stock
#2Plastic container for dough balls & toppingsLilla NapoliSEK 19.00–SEK 108.00In stock
#3Caputo PizzeriaLilla NapoliSEK 35.00–SEK 446.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lilla Napoli in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 82% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$40.12
- Currency
- SEK
04 · Ads
Lilla Napoli ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lilla Napoli runs Meta ads on Facebook, Instagram, Messenger.
Lilla NapoliLilla Napoli6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Lilla Napoli influencers
The creators who tag @lilla_napoli on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lilla_napoli on Instagram, led by Oda Emilie (12.6k followers, 2.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOda Emilie@piemontegirl · 🇮🇹 IT | Food cooking nutrition Creator | 12.6k | 2.4% | 2 | Tagged @lilla_napoli |
06 · Competitors according to Gravity
Lilla Napoli competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lilla Napoli among Food Items brands in Sweden. The closest is Tårtverket, then Breatheo, frostform.com, sprossensamen, Humo barriles, Made by Mama (Danmark).
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tårtverkettartverket.se | |||||||
| Breatheobreatheo.pl | |||||||
| frostform.comfrostform.com | |||||||
| sprossensamensprossensamen.ch | |||||||
| Humo barrileshumobarriles.com | |||||||
| Made by Mama (Danmark)madebymama.dk |
07 · Company
Who is behind Lilla Napoli?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lilla Napoli is a company based in Falkenberg, Sweden.
- Entity country
- 🇸🇪 Sweden · Falkenberg
- Own store
- shop.lillanapoli.se · Shopify · SEK
- Catalogue
- 31 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lilla Napoli
What people ask Google about Lilla Napoli.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lilla Napoli a legit company?
According to Gravity by Benchr, Lilla Napoli is a brand based in Falkenberg, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 91,205 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lilla Napoli reviews: is it worth it?
Customers rate Lilla Napoli 4.4 out of 5 on Trustpilot over 326 reviews, 2 of them in the last twelve months: 93% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lilla Napoli?
Lilla Napoli is a webshop that sells items needed to bake Pizza Napoletana, including gas ovens, flours, tools, and ingredients. They offer products they have tested over 10 years to ensure effectiveness for making authentic Neapolitan pizza. Gravity by Benchr classifies it under Food Items, with Cooking & Baking Ingredients making up 14% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Lilla Napoli prices: how much is it?
Lilla Napoli's best seller, San Marzano - Gustarosso, sells from SEK 38.00 to SEK 420.00 on shop.lillanapoli.se. 76% of the catalogue is in stock. Gravity does not track prices daily: check shop.lillanapoli.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lilla Napoli discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lilla Napoli advertises on Facebook and Instagram, where its offers often run. Check shop.lillanapoli.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lilla Napoli?
Lilla Napoli sells on its own website, shop.lillanapoli.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Lilla Napoli doing well?
Not at the moment. Gravity by Benchr estimates about 48,000 visits to shop.lillanapoli.se in September 2026, up 9% in a month and down 0% over three months. Lilla Napoli ranks #17 of 428 Food Items brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lilla Napoli use?
Gravity by Benchr identifies shop.lillanapoli.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lilla Napoli spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lilla Napoli on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Sweden?
Among Food Items brands in Sweden in the Gravity by Benchr index, Lilla Napoli ranks #17 of 428 by estimated traffic. Its closest competitors on the same market are Tårtverket, Breatheo, frostform.com, sprossensamen and Humo barriles. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lilla Napoli.