Brand page · Books · United States
Lonely Planet traffic, ads & competitors 241k visits a month, 116 active Meta ads, Gravity score 485.
Lonely Planet — Lonely Planet is a publisher of guidebooks and other media related to travel, selling travel guidebooks, maps, gift books and kids books. In September 2026 shop.lonelyplanet.com drew an estimated 241k visits, down 13% on the month before. It ranks #33 of 9,015 Books brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 140 peers: Books brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lonely Planet is a publisher of guidebooks and other media related to travel, selling travel guidebooks, maps, gift books and kids books.
01 · Traffic
Lonely Planet website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lonely Planet drew an estimated 241k visits in September 2026, down 13% on the month before and up 1% over three months.
- Worldwide#44,901of 4.5m sites · Top 5%
- In United States#14,662of 1.2m sites · Top 5%
- Books, worldwide#437of 53,824 brands · Top 1%
- Books, United States#33of 9,015 brands · Top 1%
241k
estimated visits in September
1 mo ▼ −13.5%4 mo ▲ +0.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Lonely Planet reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lonely Planet holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Legal Services & Government
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Lonely Planet best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lonely Planet sells on Shopify, 100% of its catalogue in stock. The best seller is 100 Weekends in Europe, at US$30.00, followed by Where To Go When With Kids - Book and Lonely Planet Insider.
#1100 Weekends in EuropeLonely PlanetUS$30.00In stock
#2Where To Go When With Kids - BookLonely PlanetUS$37.00In stock
#3Lonely Planet InsiderLonely PlanetUS$35.88In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lonely Planet in its comparison group.
- Average rating
- 4.37 / 5
- Rated products
- 69% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$27.99
- Currency
- USD
04 · Ads
Lonely Planet ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lonely Planet runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Go where the trail leadsLonely Planet7 Oct 2026image
Curiosity Goes EverywhereLonely Planet7 Oct 2026image
Curiosity Goes EverywhereLonely Planet6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Lonely Planet influencers
The creators who tag @lonelyplanet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lonelyplanet on Instagram, led by MW Trekking Viagens e Turismo (13.8k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMW Trekking Viagens e Turismo@mwtrekking_oficial · 🇧🇷 BR | Travel tourism exploration Creator | 13.8k | 1.0% | 14 | Tagged @lonelyplanet |
06 · Competitors according to Gravity
Lonely Planet competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lonely Planet among Books brands in the United States. The closest is getyourguide.com, then civitatis.com, dk.com, Souvence, The Map Shop, Cartovia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| getyourguide.comgetyourguide.com | |||||||
| civitatis.comcivitatis.com | |||||||
| dk.comdk.com | |||||||
| Souvencesouvence.com | |||||||
| The Map Shopmapshop.com | |||||||
| Cartoviacartovia.com |
07 · Company
Who is behind Lonely Planet?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lonely Planet is a company based in Fort Mill, United States.
- Entity country
- 🇺🇸 United States · Fort Mill
- Own store
- shop.lonelyplanet.com · Shopify · USD
- Catalogue
- 547 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lonely Planet
What people ask Google about Lonely Planet.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lonely Planet legit?
According to Gravity by Benchr, Lonely Planet is a brand based in Fort Mill, United States: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 3,370,234 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Lonely Planet?
Lonely Planet is a publisher of guidebooks and other media related to travel, selling travel guidebooks, maps, gift books and kids books. Gravity by Benchr classifies it under Books, with Books making up 71% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lonely Planet expensive?
Lonely Planet's best seller, 100 Weekends in Europe, sells US$30.00 on shop.lonelyplanet.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check shop.lonelyplanet.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lonely Planet promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lonely Planet advertises on Facebook and Instagram, where its offers often run. Check shop.lonelyplanet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lonely Planet?
Lonely Planet sells on its own website, shop.lonelyplanet.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Lonely Planet growing?
Yes. Gravity by Benchr estimates about 240,800 visits to shop.lonelyplanet.com in September 2026, down 13% in a month and up 1% over three months. Lonely Planet ranks #33 of 9,015 Books brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lonely Planet use?
Gravity by Benchr identifies shop.lonelyplanet.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lonely Planet's ad budget?
Gravity by Benchr does not publish a spend figure for Lonely Planet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in the United States?
Among Books brands in the United States in the Gravity by Benchr index, Lonely Planet ranks #33 of 9,015 by estimated traffic. Its closest competitors on the same market are getyourguide.com, civitatis.com, dk.com, Souvence and The Map Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lonely Planet.