Brand page · United States
NHL Shop: 1.2M visits a month, 382 active Meta ads.
NHL Shop — NHL Shop is the official online store for the National Hockey League, selling licensed NHL merchandise including jerseys, hockey clothing, gear, and gifts for men, women, and kids. In September 2026 shop.nhl.com drew an estimated 1.2M visits, up 52% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
NHL Shop is the official online store for the National Hockey League, selling licensed NHL merchandise including jerseys, hockey clothing, gear, and gifts for men, women, and kids.
01 · Traffic
How much traffic NHL Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NHL Shop drew an estimated 1.2M visits in September 2026, up 52% on the month before and down 24% over three months.
- Worldwide#17,439of 4.5M sites · Top 1%
- In United States#5,765of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
1.2M
estimated visits in September
1 mo ▲ +52.2%4 mo ▼ −23.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NHL Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NHL Shop holds 1.4 out of 5 on Trustpilot over 161 reviews, 25 of them in the last twelve months: 27% of customers give five stars and 63% one star. That volume places NHL Shop in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Hockey Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NHL Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read NHL Shop's catalogue yet.
Data not available
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Share of the catalogue by product family.
Data not available
The dominant category places NHL Shop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What NHL Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NHL Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Winnipeg Jets 16" x 20" Vertical Deluxe Suede Setup Frame with Team LogoNHL Shop13 Oct 2026image
Toronto Maple Leafs Deluxe 16" x 20" Vertical Photograph FrameNHL Shop13 Oct 2026image
Montreal Canadiens Puck Deluxe Logo Display CaseNHL Shop13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about NHL Shop.
The creators who tag @officialnhlshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @officialnhlshop on Instagram, led by GAME 7 (138K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGAME 7@game7 · 🇺🇸 US | Pro sports athletes Creator | 138K | 0.2% | 3 | Tagged @officialnhlshop |
06 · Competitors according to Gravity
Who NHL Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NHL Shop. The closest is Rally House, then FOCO, Lids.ca, Fanatics, Sports Treasures, mitchellandness.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rally Houserallyhouse.com | |||||||
| FOCOfoco.com | |||||||
| Lids.calids.ca | |||||||
| Fanaticsfanatics.ca | |||||||
| Sports Treasuressportstreasures.com | |||||||
| mitchellandness.commitchellandness.com |
07 · Company
The company behind NHL Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NHL Shop is a company based in United States, founded in 1917 according to LinkedIn. It employs about 2,115 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1917, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,115 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shop.nhl.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NHL Shop
What people ask Google about NHL Shop.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NHL Shop legit?
According to Gravity by Benchr, NHL Shop is a brand based in United States: it employs 2,115 people on LinkedIn, it has 42,048 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
NHL Shop reviews
Customers rate NHL Shop 1.4 out of 5 on Trustpilot over 161 reviews, 25 of them in the last twelve months: 27% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does NHL Shop sell?
NHL Shop is the official online store for the National Hockey League, selling licensed NHL merchandise including jerseys, hockey clothing, gear, and gifts for men, women, and kids. Source: Gravity by Benchr product classification.
NHL Shop promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: NHL Shop advertises on Facebook and Instagram, where its offers often run. Check shop.nhl.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind NHL Shop?
Gravity by Benchr records a company based in United States, founded in 1917 according to LinkedIn, with 2,115 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is NHL Shop doing well?
Not at the moment. Gravity by Benchr estimates about 1,199,300 visits to shop.nhl.com in September 2026, up 52% in a month and down 24% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does NHL Shop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NHL Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NHL Shop.