Brand page · Clothing · United States
FOCO: 525K visits a month, 174 active Meta ads, Gravity score 538.
FOCO — FOCO is a manufacturer and retailer of officially licensed sports and entertainment merchandise, including apparel, accessories, toys, collectibles, and novelty items for fans of various teams and leagues. In September 2026 foco.com drew an estimated 525K visits, down 8% on the month before. It ranks #267 of 97,158 Clothing brands in United States and holds a 2.8 Trustpilot rating over 846 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FOCO is a manufacturer and retailer of officially licensed sports and entertainment merchandise, including apparel, accessories, toys, collectibles, and novelty items for fans of various teams and leagues.
01 · Traffic
How much traffic FOCO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FOCO drew an estimated 525K visits in September 2026, down 8% on the month before and up 2% over three months.
- Worldwide#23,873of 4.5M sites · Top 1%
- In United States#7,832of 1.2M sites · Top 1%
- Clothing, worldwide#1,949of 459,295 brands · Top 1%
- Clothing, United States#267of 97,158 brands · Top 1%
525K
estimated visits in September
1 mo ▼ −8.1%4 mo ▲ +1.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FOCO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FOCO holds 2.8 out of 5 on Trustpilot over 846 reviews, 129 of them in the last twelve months: 52% of customers give five stars and 42% one star. That volume places FOCO in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Sports Memorabilia Store Sportswear Store T-Shirt Store Sportwear Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FOCO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FOCO sells on Shopify, 48% of its catalogue in stock. The best seller is Dallas Cowboys 3 Pack Face Cover, at US$25.00, followed by Los Angeles Dodgers Floral Straw Hat and Americana 3 Pack Face Cover.
#1Dallas Cowboys 3 Pack Face CoverFOCOUS$25.00In stock
#2Los Angeles Dodgers Floral Straw HatFOCOUS$42.00In stock
#3Americana 3 Pack Face CoverFOCOUS$25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FOCO in its comparison group.
- Average rating
- 4.29 / 5
- Rated products
- 46% of the catalogue
- In stock
- 48%
- Upper price quartile
- US$60.00
- Currency
- USD
04 · Ads
What FOCO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FOCO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
NFL Black Rhinestone HatFOCO6 Oct 2026image
NFL Chenille Mockneck Oversized SweatshirtFOCO6 Oct 2026image
NFL Two Tone Cowboy HatsFOCO6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ForeverCollectibles, LLCverified
Text ad20 Oct 2026Forever Collectibles UK Limitedverified
Text ad20 Oct 2026Forever Collectibles UK Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FOCO.
The creators who tag @focousa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @focousa on Instagram, led by Justin Tucker (374K followers, 5.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJustin Tucker@jtuck9 · 🇺🇸 US | Pro sports athletes Creator | 374K | 5.3% | 2 | Tagged @focousa |
06 · Competitors according to Gravity
Who FOCO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FOCO among Clothing brands in United States. The closest is fanatics.com, then Sports Treasures, Rally House, Lids Online Store, mlbshop.com, shop.nhl.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fanatics.comfanatics.com | |||||||
| Sports Treasuressportstreasures.com | |||||||
| Rally Houserallyhouse.com | |||||||
| Lids Online Storelids.com | |||||||
| mlbshop.commlbshop.com | |||||||
| shop.nhl.comshop.nhl.com |
07 · Company
The company behind FOCO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FOCO is a company based in Piscataway, United States, founded in 1998 according to LinkedIn, on a domain registered in December 1996. It employs about 447 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Piscataway
- Founded
- 1998, per LinkedIn
- Domain registered
- 24 Dec 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 447 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- foco.com · Shopify · USD
- Catalogue
- 4,852 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FOCO
What people ask Google about FOCO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FOCO a legit company?
According to Gravity by Benchr, FOCO is a brand based in Piscataway, United States: its website has existed since December 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 447 people on LinkedIn, it has 128,445 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
FOCO reviews: is it worth it?
Customers rate FOCO 2.8 out of 5 on Trustpilot over 846 reviews, 129 of them in the last twelve months: 52% give five stars, 42% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FOCO?
FOCO is a manufacturer and retailer of officially licensed sports and entertainment merchandise, including apparel, accessories, toys, collectibles, and novelty items for fans of various teams and leagues. Gravity by Benchr classifies it under Clothing, with Collectibles making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is FOCO expensive?
FOCO's best seller, Dallas Cowboys 3 Pack Face Cover, sells US$25.00 on foco.com. 48% of the catalogue is in stock. Gravity does not track prices daily: check foco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
FOCO promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: FOCO advertises on Facebook and Instagram and on Google, where its offers often run. Check foco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FOCO?
FOCO sells on its own website, foco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind FOCO?
Gravity by Benchr records a company based in Piscataway, United States, founded in 1998 according to LinkedIn, on a domain registered in 1996, with 447 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FOCO growing?
Yes. Gravity by Benchr estimates about 525,300 visits to foco.com in September 2026, down 8% in a month and up 2% over three months. FOCO ranks #267 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FOCO use?
Gravity by Benchr identifies foco.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is FOCO's ad budget?
Gravity by Benchr does not publish a spend figure for FOCO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, FOCO ranks #267 of 97,158 by estimated traffic. Its closest competitors on the same market are fanatics.com, Sports Treasures, Rally House, Lids Online Store, mlbshop.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FOCO.