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  5. Nottingham Forest

Brand page · Clothing · United Kingdom

Nottingham Forest Top 5% worldwide Top 5% in the United Kingdom Top 5% in Clothing Top 5% in Clothing in the United Kingdom
shop.nottinghamforest.co.uk·🇬🇧 Nottingham, United Kingdom· Shopify

Nottingham Forest traffic, ads & competitors 156k visits a month, 3 active Meta ads, Gravity score 549.

Nottingham Forest — Nottingham Forest FC is an English professional football club that sells official merchandise including kits, training wear, clothing, gifts and accessories. In September 2026 shop.nottinghamforest.co.uk drew an estimated 156k visits, down 36% on the month before. It ranks #347 of 19,668 Clothing brands in the United Kingdom.

shop.nottinghamforest.co.uk@officialnffc 1.5mFacebookLinkedIn 51.6kTrustpilot 3.7Meta Ad Library 3

Updated Traffic Sept 2026Meta ads 7 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
156k
−36% vs. August 2026
Instagram followers
1.5m
24,493 posts · @officialnffc
Trustpilot
3.7
1 review
Meta ads
3
active
Products
99%
in stock · 197 collections
Rank in the United Kingdom
#347
of 19,668 in Clothing
LinkedIn
51.6k
followers · 708 employees
Earned media value
€176.4k
per month, Instagram

Gravity score

549/ 1000 · 10 of 10 indicators rated
Brand Power518
Momentum593
Performance535

Percentiles within 484 peers: Clothing brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Nottingham Forest FC is an English professional football club that sells official merchandise including kits, training wear, clothing, gifts and accessories.

01 · Traffic

Nottingham Forest website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Nottingham Forest drew an estimated 156k visits in September 2026, down 36% on the month before and down 7% over three months.

  • Worldwide#64,545of 4.5m sites · Top 5%
  • In United Kingdom#3,299of 192k sites · Top 5%
  • Clothing, worldwide#5,977of 459,295 brands · Top 5%
  • Clothing, United Kingdom#347of 19,668 brands · Top 5%
Monthly visitssource Sept 2026

156k

estimated visits in September

1 mo ▼ −36.0%4 mo ▼ −7.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Nottingham Forest reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Nottingham Forest holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
3.7TrustScore · 1 review
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Nottingham Forest best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Nottingham Forest sells on Shopify, 99% of its catalogue in stock. The best seller is Add Name & Number, at £16.00, followed by NFFC Home Shirt 25/26 and NFFC Home Shirt 24/25.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing Tops10%
Activewear6%
Collectibles5%
Uniforms & Workwear3%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing66%
Hobbies & Creative Arts9%
Kitchen & Dining6%
Clothing Accessories5%
Decor3%

The dominant category places Nottingham Forest in its comparison group.

Prices and ratingsstore data
Average rating
4.82 / 5
Rated products
32% of the catalogue
In stock
99%
Upper price quartile
US$87.36
Currency
GBP

05 · Influencers

Nottingham Forest influencers

The creators who tag @officialnffc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @officialnffc on Instagram, led by N E C O W I L L I A M S (703k followers, 4.5% engagement).

Influencersaccounts tagging @officialnffc · Instagram
AccountProfileFollowersEngagementTagsRelationship
NN E C O W I L L I A M S@necowilliams · 🇬🇧 GBPro sports athletes Creator703k4.5%8Tagged @officialnffc
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Nottingham Forest competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Nottingham Forest among Clothing brands in the United Kingdom. The closest is Newcastle United Shop, then Ipswich Town FC, clubstore.co.uk, Official Celtic Store, bcfc.com, ccfcstore.com.

CompetitorsClothing · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Newcastle United Shopshop.newcastleunited.com
Ipswich Town FCshop.itfc.co.uk
clubstore.co.ukclubstore.co.uk
Official Celtic Storestore.celticfc.com
bcfc.combcfc.com
ccfcstore.comccfcstore.com
Competitors Gravity finds for Nottingham Forest. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Nottingham Forest with Newcastle United Shop

07 · Company

Who is behind Nottingham Forest?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Nottingham Forest is a company based in Nottingham, United Kingdom, founded in 1865 according to LinkedIn. It employs about 708 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Nottingham
Founded
1865, per LinkedIn
Employees
708 on LinkedIn
DistributionGravity index, Nov 2026
Own store
shop.nottinghamforest.co.uk · Shopify · GBP
Catalogue
197 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Nottingham Forest

What people ask Google about Nottingham Forest.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Nottingham Forest a legit company?

According to Gravity by Benchr, Nottingham Forest is a brand based in Nottingham, United Kingdom: it sells on a Shopify store, it employs 708 people on LinkedIn, it has 1,452,226 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Nottingham Forest known for?

Nottingham Forest FC is an English professional football club that sells official merchandise including kits, training wear, clothing, gifts and accessories. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Nottingham Forest prices: how much is it?

Nottingham Forest's best seller, Add Name & Number, sells £16.00 on shop.nottinghamforest.co.uk. 99% of the catalogue is in stock. Gravity does not track prices daily: check shop.nottinghamforest.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Nottingham Forest have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Nottingham Forest advertises on Facebook and Instagram, where its offers often run. Check shop.nottinghamforest.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Nottingham Forest?

Nottingham Forest sells on its own website, shop.nottinghamforest.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Nottingham Forest?

Gravity by Benchr records a company based in Nottingham, United Kingdom, founded in 1865 according to LinkedIn, with 708 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Nottingham Forest growing?

Not at the moment. Gravity by Benchr estimates about 155,900 visits to shop.nottinghamforest.co.uk in September 2026, down 36% in a month and down 7% over three months. Nottingham Forest ranks #347 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Nottingham Forest use?

Gravity by Benchr identifies shop.nottinghamforest.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Nottingham Forest spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Nottingham Forest on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in the United Kingdom?

Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Nottingham Forest ranks #347 of 19,668 by estimated traffic. Its closest competitors on the same market are Newcastle United Shop, Ipswich Town FC, clubstore.co.uk, Official Celtic Store and bcfc.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nottingham Forest.