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  5. QPR

Brand page · Clothing · United Kingdom

QPR Top 5% worldwide Top 10% in the United Kingdom Top 5% in Clothing Top 10% in Clothing in the United Kingdom
shop.qpr.co.uk·🇬🇧 London, United Kingdom· Shopify

QPR traffic, ads & competitors 42.4k visits a month, 3 active Meta ads, Gravity score 682.

QPR — QPR Official Store is the official online store for Queens Park Rangers Football Club, selling football kits, training gear, fashion items, retro collections, souvenirs, and gifts for fans. In September 2026 shop.qpr.co.uk drew an estimated 42.4k visits, down 19% on the month before. It ranks #1,140 of 19,668 Clothing brands in the United Kingdom.

shop.qpr.co.uk@officialqpr 241kFacebookLinkedIn 23.2kTrustpilot 3.7Meta Ad Library 3

Updated Traffic Sept 2026Meta ads 7 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
42.4k
−19% vs. August 2026
Instagram followers
241k
19,111 posts · @officialqpr
Trustpilot
3.7
1 review
Meta ads
3
active
Products
100%
in stock · 57 collections
Rank in the United Kingdom
#1,140
of 19,668 in Clothing
LinkedIn
23.2k
followers · 328 employees
Earned media value
€53.9k
per month, Instagram

Gravity score

682/ 1000 · 10 of 10 indicators rated
Brand Power776
Momentum641
Performance630

Percentiles within 1008 peers: Clothing brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

QPR Official Store is the official online store for Queens Park Rangers Football Club, selling football kits, training gear, fashion items, retro collections, souvenirs, and gifts for fans.

01 · Traffic

QPR website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

QPR drew an estimated 42.4k visits in September 2026, down 19% on the month before and up 18% over three months.

  • Worldwide#195,873of 4.5m sites · Top 5%
  • In United Kingdom#10,275of 192k sites · Top 10%
  • Clothing, worldwide#18,825of 459,295 brands · Top 5%
  • Clothing, United Kingdom#1,140of 19,668 brands · Top 10%
Monthly visitssource Sept 2026

42.4k

estimated visits in September

1 mo ▼ −19.1%4 mo ▲ +18.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

QPR reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

QPR holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
3.7TrustScore · 1 review
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

QPR best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

QPR sells on Shopify, 100% of its catalogue in stock. The best seller is CUSTOM NUMBER, at £7.00, followed by CUSTOM NAME and ONE ADULT RIGHT SLEEVE BADGE.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Collectibles16%
Activewear12%
Clothing Tops10%
Hats5%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing36%
Hobbies & Creative Arts20%
Clothing Accessories9%
Kitchen & Dining6%
Jewelry4%

The dominant category places QPR in its comparison group.

Prices and ratingsstore data
Average rating
4.82 / 5
Rated products
21% of the catalogue
In stock
100%
Upper price quartile
US$37.06
Currency
GBP

05 · Influencers

QPR influencers

The creators who tag @officialqpr on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @officialqpr on Instagram, led by Paul Nardi (30.1k followers, 6.5% engagement).

Influencersaccounts tagging @officialqpr · Instagram
AccountProfileFollowersEngagementTagsRelationship
PPaul Nardi@pauln_ · 🇬🇧 GBPro sports athletes Creator30.1k6.5%4Tagged @officialqpr
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

QPR competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for QPR among Clothing brands in the United Kingdom. The closest is Port Vale Store, then Exeter City Club Shop, County Store, Castore, Bristol Rovers FC, Reading FC.

CompetitorsClothing · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Port Vale Storestore.port-vale.co.uk
Exeter City Club Shopshop.exetercityfc.com
County Storestore.stockportcounty.com
Castorecastore.com
Bristol Rovers FCbrfcdirect.co.uk
Reading FCfanstore.readingfc.co.uk
Competitors Gravity finds for QPR. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare QPR with Port Vale Store

07 · Company

Who is behind QPR?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

QPR is a company based in London, United Kingdom, founded in 1882 according to LinkedIn. It employs about 328 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · London
Founded
1882, per LinkedIn
Employees
328 on LinkedIn
DistributionGravity index, Nov 2026
Own store
shop.qpr.co.uk · Shopify · GBP
Catalogue
57 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about QPR

What people ask Google about QPR.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is QPR legit or a scam?

According to Gravity by Benchr, QPR is a brand based in London, United Kingdom: it sells on a Shopify store, it employs 328 people on LinkedIn, it has 240,559 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does QPR sell?

QPR Official Store is the official online store for Queens Park Rangers Football Club, selling football kits, training gear, fashion items, retro collections, souvenirs, and gifts for fans. Gravity by Benchr classifies it under Clothing, with Collectibles making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

QPR prices: how much is it?

QPR's best seller, CUSTOM NUMBER, sells £7.00 on shop.qpr.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check shop.qpr.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does QPR have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: QPR advertises on Facebook and Instagram, where its offers often run. Check shop.qpr.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy QPR?

QPR sells on its own website, shop.qpr.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind QPR?

Gravity by Benchr records a company based in London, United Kingdom, founded in 1882 according to LinkedIn, with 328 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is QPR doing well?

Yes. Gravity by Benchr estimates about 42,400 visits to shop.qpr.co.uk in September 2026, down 19% in a month and up 18% over three months. QPR ranks #1,140 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does QPR use?

Gravity by Benchr identifies shop.qpr.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does QPR spend on Meta ads?

Gravity by Benchr does not publish a spend figure for QPR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in the United Kingdom?

Among Clothing brands in the United Kingdom in the Gravity by Benchr index, QPR ranks #1,140 of 19,668 by estimated traffic. Its closest competitors on the same market are Port Vale Store, Exeter City Club Shop, County Store, Castore and Bristol Rovers FC. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with QPR.