Brand page · Books · United Kingdom
Royal Museums Greenwich Shop: 50.2k visits a month, 46 active Meta ads, Gravity score 666.
Royal Museums Greenwich Shop — Royal Museums Greenwich Shop is an online store that sells gifts and homewares inspired by the collections of the National Maritime Museum, Cutty Sark, The Queen's House, and the Royal Observatory Greenwich. All purchases support the museums' work. In September 2026 shop.rmg.co.uk drew an estimated 50.2k visits, down 80% on the month before. It ranks #91 of 2,162 Books brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 132 peers: Books brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Royal Museums Greenwich Shop is an online store that sells gifts and homewares inspired by the collections of the National Maritime Museum, Cutty Sark, The Queen's House, and the Royal Observatory Greenwich. All purchases support the museums' work.
01 · Traffic
How much traffic Royal Museums Greenwich Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Royal Museums Greenwich Shop drew an estimated 50.2k visits in September 2026, down 80% on the month before and down 11% over three months.
- Worldwide#169,597of 4.5m sites · Top 5%
- In United Kingdom#8,916of 192k sites · Top 5%
- Books, worldwide#1,941of 53,824 brands · Top 5%
- Books, United Kingdom#91of 2,162 brands · Top 5%
50.2k
estimated visits in September
1 mo ▼ −80.4%4 mo ▼ −10.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Royal Museums Greenwich Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Royal Museums Greenwich Shop holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Art Gallery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Royal Museums Greenwich Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Royal Museums Greenwich Shop sells on Shopify, 97% of its catalogue in stock. The best seller is Stellarscope Star Finder, at £35.00, followed by Greenwich Shepherd Gate 45cm Wall Clock, 24-Hour Analogue Dial and Your donation.
#1Stellarscope Star FinderRoyal Museums Greenwich Shop£35.00In stock
#2Greenwich Shepherd Gate 45cm Wall Clock, 24-Hour Analogue DialRoyal Museums Greenwich Shop£150.00In stock
#3Your donationRoyal Museums Greenwich Shop£0.01–£1,000.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Royal Museums Greenwich Shop in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 13% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$38.32
- Currency
- GBP
04 · Ads
What Royal Museums Greenwich Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Royal Museums Greenwich Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
The Perfect Family ItineraryRoyal Museums Greenwich7 Oct 2026video
General Sale Now Open!Royal Museums Greenwich6 Oct 2026video
School Holidays at Cutty SarkRoyal Museums Greenwich5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Royal Museums Greenwich Shop.
The creators who tag @royalmuseumsgreenwich on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @royalmuseumsgreenwich on Instagram, led by Visit Greenwich (21.3k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVisit Greenwich@visitgreenwich · 🇬🇧 GB | Travel tourism exploration Creator | 21.3k | 2.0% | 3 | Tagged @royalmuseumsgreenwich |
06 · Competitors according to Gravity
Who Royal Museums Greenwich Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Royal Museums Greenwich Shop among Books brands in United Kingdom. The closest is The Jai Jais, then British Library, National Theatre Shop, IWM Shop, Cycling UK, Melsonia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Jai Jaisthejaijais.com | |||||||
| British Libraryshop.bl.uk | |||||||
| National Theatre Shopshop.nationaltheatre.org.uk | |||||||
| IWM Shopshop.iwm.org.uk | |||||||
| Cycling UKshop.cyclinguk.org | |||||||
| Melsoniamelsonia.com |
07 · Company
The company behind Royal Museums Greenwich Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Royal Museums Greenwich Shop is a company based in London, United Kingdom, founded in 1937 according to LinkedIn. It employs about 407 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1937, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 407 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shop.rmg.co.uk · Shopify · GBP
- Catalogue
- 108 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Royal Museums Greenwich Shop
What people ask Google about Royal Museums Greenwich Shop.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Royal Museums Greenwich Shop legit or a scam?
According to Gravity by Benchr, Royal Museums Greenwich Shop is a brand based in London, United Kingdom: it sells on a Shopify store, it employs 407 people on LinkedIn, it has 91,919 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Royal Museums Greenwich Shop sell?
Royal Museums Greenwich Shop is an online store that sells gifts and homewares inspired by the collections of the National Maritime Museum, Cutty Sark, The Queen's House, and the Royal Observatory Greenwich. All purchases support the museums' work. Gravity by Benchr classifies it under Books, with Print Books making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Royal Museums Greenwich Shop cost?
Royal Museums Greenwich Shop's best seller, Stellarscope Star Finder, sells £35.00 on shop.rmg.co.uk. 97% of the catalogue is in stock. Gravity does not track prices daily: check shop.rmg.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Royal Museums Greenwich Shop discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Royal Museums Greenwich Shop advertises on Facebook and Instagram, where its offers often run. Check shop.rmg.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Royal Museums Greenwich Shop?
Royal Museums Greenwich Shop sells on its own website, shop.rmg.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Royal Museums Greenwich Shop?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1937 according to LinkedIn, with 407 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Royal Museums Greenwich Shop doing well?
Not at the moment. Gravity by Benchr estimates about 50,200 visits to shop.rmg.co.uk in September 2026, down 80% in a month and down 11% over three months. Royal Museums Greenwich Shop ranks #91 of 2,162 Books brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Royal Museums Greenwich Shop use?
Gravity by Benchr identifies shop.rmg.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Royal Museums Greenwich Shop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Royal Museums Greenwich Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in United Kingdom?
Among Books brands in United Kingdom in the Gravity by Benchr index, Royal Museums Greenwich Shop ranks #91 of 2,162 by estimated traffic. Its closest competitors on the same market are The Jai Jais, British Library, National Theatre Shop, IWM Shop and Cycling UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Royal Museums Greenwich Shop.