Brand page · Clothing · United States
WHwebstore: 74k visits a month, 2 active Meta ads, Gravity score 553.
WHwebstore — WHwebstore is the official web store for Waffle House, selling branded apparel and promotional products including t-shirts, sweatshirts, accessories, and holiday items. In September 2026 shop.wafflehouse.com drew an estimated 74k visits, down 19% on the month before. It ranks #1,992 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
WHwebstore is the official web store for Waffle House, selling branded apparel and promotional products including t-shirts, sweatshirts, accessories, and holiday items.
01 · Traffic
How much traffic WHwebstore gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
WHwebstore drew an estimated 74k visits in September 2026, down 19% on the month before and down 47% over three months.
- Worldwide#121,441of 4.5m sites · Top 5%
- In United States#39,489of 1.2m sites · Top 5%
- Clothing, worldwide#11,721of 459,295 brands · Top 5%
- Clothing, United States#1,992of 97,158 brands · Top 5%
74k
estimated visits in September
1 mo ▼ −19.4%4 mo ▼ −46.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about WHwebstore.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
WHwebstore holds 2.5 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 50% one star.
Promotional Item Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What WHwebstore sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
WHwebstore sells on Shopify, 84% of its catalogue in stock. The best seller is Waffle House Waffle Mix, at US$14.99–US$24.99, followed by Waffle House Coffee Single Cup Coffee Pods and Waffle House Logo Blended Tee.
#1Waffle House Waffle MixWHwebstoreUS$14.99–US$24.99In stock
#2Waffle House Coffee Single Cup Coffee PodsWHwebstoreUS$14.99–US$27.99In stock
#3Waffle House Logo Blended TeeWHwebstoreUS$21.00–US$32.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places WHwebstore in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 81% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$36.00
- Currency
- USD
04 · Ads
What WHwebstore is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
WHwebstore runs Meta ads on Facebook, Instagram, Messenger, Audience Network.
Waffle House X Onward ReserveWaffle House13 Aug 2026image
Waffle House X Onward ReserveWaffle House10 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about WHwebstore.
The creators who tag @wafflehouseofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who WHwebstore competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for WHwebstore among Clothing brands in United States. The closest is WH Employee Webstore, then Ice Cream For Bears, DadBod Apparel, Polychrome Goods, Ziegler Store, grandpoobear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WH Employee Webstoreemployeeshop.wafflehouse.com | |||||||
| Ice Cream For Bearsicecreamforbears.com | |||||||
| DadBod Appareldadbodapparel.com | |||||||
| Polychrome Goodspolychromegoods.com | |||||||
| Ziegler Storezieglerstore.com | |||||||
| grandpoobeargrandpoobear.com |
07 · Company
The company behind WHwebstore.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
WHwebstore is a company based in Norcross, United States, founded in 1955 according to LinkedIn. It employs about 29,814 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Norcross
- Founded
- 1955, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 29,814 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shop.wafflehouse.com · Shopify · USD
- Catalogue
- 29 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about WHwebstore
What people ask Google about WHwebstore.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is WHwebstore legit or a scam?
According to Gravity by Benchr, WHwebstore is a brand based in Norcross, United States: it sells on a Shopify store, it employs 29,814 people on LinkedIn, it has 326,175 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is WHwebstore known for?
WHwebstore is the official web store for Waffle House, selling branded apparel and promotional products including t-shirts, sweatshirts, accessories, and holiday items. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is WHwebstore expensive?
WHwebstore's best seller, Waffle House Waffle Mix, sells from US$14.99 to US$24.99 on shop.wafflehouse.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check shop.wafflehouse.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
WHwebstore promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: WHwebstore advertises on Facebook and Instagram, where its offers often run. Check shop.wafflehouse.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy WHwebstore?
WHwebstore sells on its own website, shop.wafflehouse.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind WHwebstore?
Gravity by Benchr records a company based in Norcross, United States, founded in 1955 according to LinkedIn, with 29,814 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is WHwebstore doing well?
Not at the moment. Gravity by Benchr estimates about 74,000 visits to shop.wafflehouse.com in September 2026, down 19% in a month and down 47% over three months. WHwebstore ranks #1,992 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does WHwebstore use?
Gravity by Benchr identifies shop.wafflehouse.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is WHwebstore's ad budget?
Gravity by Benchr does not publish a spend figure for WHwebstore on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, WHwebstore ranks #1,992 of 97,158 by estimated traffic. Its closest competitors on the same market are WH Employee Webstore, Ice Cream For Bears, DadBod Apparel, Polychrome Goods and Ziegler Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with WHwebstore.