Brand page · Clothing · United States
AFRM: 55.9k visits a month, 92 active Meta ads, Gravity score 624.
AFRM — AFRM is a women's fashion brand that designs clothing and accessories inspired by runway and celebrity style, with a focus on self-affirmation and empowerment. In September 2026 shopafrm.com drew an estimated 55.9k visits, down 9% on the month before. It ranks #2,541 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
AFRM is a women's fashion brand that designs clothing and accessories inspired by runway and celebrity style, with a focus on self-affirmation and empowerment.
01 · Traffic
How much traffic AFRM gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AFRM drew an estimated 55.9k visits in September 2026, down 9% on the month before and down 5% over three months.
- Worldwide#154,515of 4.5m sites · Top 5%
- In United States#49,796of 1.2m sites · Top 5%
- Clothing, worldwide#14,908of 459,295 brands · Top 5%
- Clothing, United States#2,541of 97,158 brands · Top 5%
55.9k
estimated visits in September
1 mo ▼ −9.3%4 mo ▼ −5.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AFRM.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AFRM holds 2.8 out of 5 on Trustpilot over 9 reviews, 4 of them in the last twelve months: 22% of customers give five stars and 78% one star.
Women's Clothing Store Clothing Store Streetwear Store Men's Clothing Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AFRM sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
AFRM sells on Shopify, 100% of its catalogue in stock. The best seller is Shailene Dress - Noir, at US$88.00, followed by Zadie Top - Noir and Cameron Zip Up Hoodie - Olive Leopard.
#1Shailene Dress - NoirAFRMUS$88.00In stock
#2Zadie Top - NoirAFRMUS$38.00In stock
#3Cameron Zip Up Hoodie - Olive LeopardAFRMUS$98.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places AFRM in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 52% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$98.00
- Currency
- USD
04 · Ads
What AFRM is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AFRM runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text).
Rich. Moody. Sultry.AFRM3 Oct 2026video
NEW IN - AFTERGLOWAFRM30 Sept 2026video
Rich. Moody. Sultry.AFRM30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Topson Downs of California, Inc.verified
Text ad21 Oct 2026ru liuverified
Text ad21 Oct 2026ru liuverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about AFRM.
The creators who tag @shop.afrm on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shop.afrm on Instagram, led by Malena Crawford (14.6k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMalena Crawford@malenacrawford · 🇺🇸 US | Personal development motivation Creator | 14.6k | 0.7% | 5 | Tagged @shop.afrm |
06 · Competitors according to Gravity
Who AFRM competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AFRM among Clothing brands in United States. The closest is OppoSuits, then Maya's Place, Blanks by Thirteen, Tiypn, PLEASURES, The Clink Room.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OppoSuitsopposuits.com | |||||||
| Maya's Placemayasplaceny.com | |||||||
| Blanks by Thirteenblanksbythirteen.com | |||||||
| Tiypntiypn.com | |||||||
| PLEASURESpleasuresnow.com | |||||||
| The Clink Roomtheclinkroom.com |
07 · Company
The company behind AFRM.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AFRM is a company based in Culver City, United States, founded in 2017 according to LinkedIn, on a domain registered in June 2017. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Culver City
- Founded
- 2017, per LinkedIn
- Domain registered
- 28 Jun 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shopafrm.com · Shopify · USD
- Catalogue
- 419 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AFRM
What people ask Google about AFRM.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AFRM a legit company?
According to Gravity by Benchr, AFRM is a brand based in Culver City, United States: its website has existed since June 2017, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 174,725 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is AFRM known for?
AFRM is a women's fashion brand that designs clothing and accessories inspired by runway and celebrity style, with a focus on self-affirmation and empowerment. Gravity by Benchr classifies it under Clothing, with Clothing making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is AFRM expensive?
AFRM's best seller, Shailene Dress - Noir, sells US$88.00 on shopafrm.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check shopafrm.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a AFRM discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: AFRM advertises on Facebook and Instagram and on Google, where its offers often run. Check shopafrm.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy AFRM?
AFRM sells on its own website, shopafrm.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind AFRM?
Gravity by Benchr records a company based in Culver City, United States, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is AFRM doing well?
Not at the moment. Gravity by Benchr estimates about 55,900 visits to shopafrm.com in September 2026, down 9% in a month and down 5% over three months. AFRM ranks #2,541 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AFRM use?
Gravity by Benchr identifies shopafrm.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is AFRM's ad budget?
Gravity by Benchr does not publish a spend figure for AFRM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, AFRM ranks #2,541 of 97,158 by estimated traffic. Its closest competitors on the same market are OppoSuits, Maya's Place, Blanks by Thirteen, Tiypn and PLEASURES. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AFRM.