Brand page · Camera & Optic Accessories · Hong Kong SAR China
APEXEL: 97.5k visits a month, 23 active Meta ads, Gravity score 532.
APEXEL — APEXEL Official is a brand that sells optical products including mobile phone photography lenses, telephoto lenses, macro lenses, wide-angle lenses, photography accessories, outdoor binoculars, spotting scopes, night vision devices, and microscopes. In September 2026 shopapexel.com drew an estimated 97.5k visits, down 16% on the month before. It ranks #34 of 847 Camera & Optic Accessories brands in Hong Kong SAR China.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 29 peers: Camera & Optic Accessories brands in Hong Kong SAR China with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
APEXEL Official is a brand that sells optical products including mobile phone photography lenses, telephoto lenses, macro lenses, wide-angle lenses, photography accessories, outdoor binoculars, spotting scopes, night vision devices, and microscopes.
01 · Traffic
How much traffic APEXEL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
APEXEL drew an estimated 97.5k visits in September 2026, down 16% on the month before and up 7% over three months.
- Worldwide#95,791of 4.5m sites · Top 5%
- In United States#31,350of 1.2m sites · Top 5%
- Camera & Optic Accessories, worldwide#248of 6,901 brands · Top 5%
- Camera & Optic Accessories, United States#34of 847 brands · Top 5%
97.5k
estimated visits in September
1 mo ▼ −16.3%4 mo ▲ +7.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about APEXEL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
APEXEL holds 2.9 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 17% of customers give five stars and 83% one star.
Electronics Store Online Marketplace Photo Shop Price Comparison Site Electronics Company Camera Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What APEXEL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
APEXEL sells on Shopify, 93% of its catalogue in stock. The best seller is PhoneMicro 5 Series 100X/150X/200X/300X Microscope Lens, at US$39.98–US$135.99, followed by 4K HD Professional 5 in 1 Lens Kit and 10-20X ZoomMacro Lens.
#1PhoneMicro 5 Series 100X/150X/200X/300X Microscope LensAPEXELUS$39.98–US$135.99In stock
#24K HD Professional 5 in 1 Lens KitAPEXELUS$59.99–US$79.99In stock
#310-20X ZoomMacro LensAPEXELUS$42.49–US$57.79In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places APEXEL in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 51% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$69.99
- Currency
- USD
04 · Ads
What APEXEL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
APEXEL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2025 (image, text, video).
One Lens. Two Worlds🔭APEXEL28 Sept 2026video
Transform Your Phone Into a Pro Camera!APEXEL26 Sept 2026video
One Twist. Three Magnifications.APEXEL25 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lovead Limitedverified
Text ad20 Oct 2026Lovead Limitedverified
Text ad19 Oct 2026Lovead Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about APEXEL.
The creators who tag @apexel_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @apexel_official on Instagram, led by ⚡محمد قاسم⚡ (13.3k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ⚡⚡محمد قاسم⚡@uniquephotography_kasim · 🇮🇳 IN | Photography visual arts Creator | 13.3k | 0.6% | 9 | Tagged @apexel_official |
06 · Competitors according to Gravity
Who APEXEL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for APEXEL among Camera & Optic Accessories brands in Hong Kong SAR China. The closest is Ulanzi De, then Hohem, NEEWER.EU, NEEWER.AU, TELESIN, ShiftCam.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ulanzi Deulanzi.de | |||||||
| Hohemstore.hohem.com | |||||||
| NEEWER.EUeu.neewer.com | |||||||
| NEEWER.AUau.neewer.com | |||||||
| TELESINtelesinstore.com | |||||||
| ShiftCamshiftcam.com |
07 · Company
The company behind APEXEL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
APEXEL is a company based in 75J7+75 Central, Hong Kong, Hong Kong SAR China, on a domain registered in February 2019.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · 75J7+75 Central, Hong Kong
- Founded
- Data not available
- Domain registered
- 26 Feb 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shopapexel.com · Shopify · USD
- Catalogue
- 96 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about APEXEL
What people ask Google about APEXEL.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is APEXEL legit?
According to Gravity by Benchr, APEXEL is a brand based in 75J7+75 Central, Hong Kong, Hong Kong SAR China: its website has existed since February 2019, it sells on a Shopify store, it has 7,873 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does APEXEL sell?
APEXEL Official is a brand that sells optical products including mobile phone photography lenses, telephoto lenses, macro lenses, wide-angle lenses, photography accessories, outdoor binoculars, spotting scopes, night vision devices, and microscopes. Gravity by Benchr classifies it under Camera & Optic Accessories, with Telephony making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does APEXEL cost?
APEXEL's best seller, PhoneMicro 5 Series 100X/150X/200X/300X Microscope Lens, sells from US$39.98 to US$135.99 on shopapexel.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check shopapexel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does APEXEL have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: APEXEL advertises on Facebook and Instagram and on Google, where its offers often run. Check shopapexel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy APEXEL?
APEXEL sells on its own website, shopapexel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns APEXEL?
Gravity by Benchr records a company based in 75J7+75 Central, Hong Kong, Hong Kong SAR China, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is APEXEL doing well?
Yes. Gravity by Benchr estimates about 97,500 visits to shopapexel.com in September 2026, down 16% in a month and up 7% over three months. APEXEL ranks #34 of 847 Camera & Optic Accessories brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does APEXEL use?
Gravity by Benchr identifies shopapexel.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is APEXEL's ad budget?
Gravity by Benchr does not publish a spend figure for APEXEL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Camera & Optic Accessories brands in Hong Kong SAR China?
Among Camera & Optic Accessories brands in Hong Kong SAR China in the Gravity by Benchr index, APEXEL ranks #34 of 847 by estimated traffic. Its closest competitors on the same market are Ulanzi De, Hohem, NEEWER.EU, NEEWER.AU and TELESIN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with APEXEL.