Brand page · Jewelry · United States
Dorsey: 110k visits a month, 72 active Meta ads, Gravity score 595.
Dorsey — Dorsey is a jewelry brand that specializes in lab-grown jewelry, offering fine jewelry craftsmanship with modern materials including lab gemstones and diamonds. In September 2026 shopdorsey.com drew an estimated 110k visits, down 4% on the month before. It ranks #338 of 33,382 Jewelry brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dorsey is a jewelry brand that specializes in lab-grown jewelry, offering fine jewelry craftsmanship with modern materials including lab gemstones and diamonds.
01 · Traffic
How much traffic Dorsey gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dorsey drew an estimated 110k visits in September 2026, down 4% on the month before and down 12% over three months.
- Worldwide#86,598of 4.5m sites · Top 5%
- In United States#28,454of 1.2m sites · Top 5%
- Jewelry, worldwide#1,840of 132,285 brands · Top 5%
- Jewelry, United States#338of 33,382 brands · Top 5%
110k
estimated visits in September
1 mo ▼ −3.7%4 mo ▼ −12.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dorsey.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dorsey holds 2.4 out of 5 on Trustpilot over 6 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 83% one star.
Jeweler Jewelry Store Jewelry Designer Jewellery Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dorsey sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dorsey sells on Shopify, 74% of its catalogue in stock. The best seller is KATE RIVIÈRE NECKLACE IN 3.75MM LAB WHITE SAPPHIRE, STERLING SILVER, at US$855.00–US$960.00, followed by KATE RIVIÈRE BRACELET IN 3MM LAB WHITE SAPPHIRE, STERLING SILVER and CLEMENCE NECKLACE IN 7.50 CTS LAB WHITE SAPPHIRE, 18K GOLD VERMEIL.
#1KATE RIVIÈRE NECKLACE IN 3.75MM LAB WHITE SAPPHIRE, STERLING SILVERDorseyUS$855.00–US$960.00In stock
#2KATE RIVIÈRE BRACELET IN 3MM LAB WHITE SAPPHIRE, STERLING SILVERDorseyUS$325.00–US$395.00In stock
#3CLEMENCE NECKLACE IN 7.50 CTS LAB WHITE SAPPHIRE, 18K GOLD VERMEILDorseyUS$340.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dorsey in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 28% of the catalogue
- In stock
- 74%
- Upper price quartile
- US$2,467.50
- Currency
- USD
04 · Ads
What Dorsey is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dorsey runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2022 (image, text).
The Stone Drop EarringDorsey7 Oct 2026video
The Stone Drop EarringDorsey7 Oct 2026video
NEWDorsey6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Dorsey LLCverified
Text ad20 Oct 2026Dorsey LLCverified
Text ad20 Oct 2026Dorsey LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dorsey.
The creators who tag @dorseyofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dorseyofficial on Instagram, led by Meg Strachan (39.6k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMeg Strachan@meganalidastrachan · 🇺🇸 US | Marketing sales branding Creator | 39.6k | 1.8% | 10 | Tagged @dorseyofficial |
06 · Competitors according to Gravity
Who Dorsey competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dorsey among Jewelry brands in United States. The closest is Steven Singer Jewelers, then sarahelisejewelry.com, LuvMyJewelry (LMJ), Aurate New York, Catori Life, Carina Hardy.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Steven Singer Jewelersihatestevensinger.com | |||||||
| sarahelisejewelry.comsarahelisejewelry.com | |||||||
| LuvMyJewelry (LMJ)luvmyjewelry.com | |||||||
| Aurate New Yorkauratenewyork.com | |||||||
| Catori Lifecatorilife.com | |||||||
| Carina Hardycarinahardy.com |
07 · Company
The company behind Dorsey.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dorsey is a company based in Denton, United States, on a domain registered in November 2017. It employs about 27 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Denton
- Founded
- Data not available
- Domain registered
- 14 Nov 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 27 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shopdorsey.com · Shopify · USD
- Catalogue
- 1,538 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dorsey
What people ask Google about Dorsey.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dorsey legit or a scam?
According to Gravity by Benchr, Dorsey is a brand based in Denton, United States: its website has existed since November 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 116,795 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Dorsey?
Dorsey is a jewelry brand that specializes in lab-grown jewelry, offering fine jewelry craftsmanship with modern materials including lab gemstones and diamonds. Gravity by Benchr classifies it under Jewelry, with Earrings making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Dorsey cost?
Dorsey's best seller, KATE RIVIÈRE NECKLACE IN 3.75MM LAB WHITE SAPPHIRE, STERLING SILVER, sells from US$855.00 to US$960.00 on shopdorsey.com. 74% of the catalogue is in stock. Gravity does not track prices daily: check shopdorsey.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Dorsey discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dorsey advertises on Facebook and Instagram and on Google, where its offers often run. Check shopdorsey.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Dorsey?
Dorsey sells on its own website, shopdorsey.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Dorsey?
Gravity by Benchr records a company based in Denton, United States, whose domain was registered in 2017, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dorsey doing well?
Not at the moment. Gravity by Benchr estimates about 109,900 visits to shopdorsey.com in September 2026, down 4% in a month and down 12% over three months. Dorsey ranks #338 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dorsey use?
Gravity by Benchr identifies shopdorsey.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Dorsey's ad budget?
Gravity by Benchr does not publish a spend figure for Dorsey on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, Dorsey ranks #338 of 33,382 by estimated traffic. Its closest competitors on the same market are Steven Singer Jewelers, sarahelisejewelry.com, LuvMyJewelry (LMJ), Aurate New York and Catori Life. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dorsey.