Brand page · Personal Care · Canada
etee: 45K visits a month, 169 active Meta ads, Gravity score 588.
etee — etee is a Canadian brand that offers plastic-free, reusable products for everyday living including dish soap, shampoo, cleaners, deodorant, sponges, toothpaste, beeswax wraps and more. In September 2026 shopetee.com drew an estimated 45K visits, down 14% on the month before. It ranks #1,514 of 33,626 Personal Care brands in Canada.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 171 peers: Personal Care brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
etee is a Canadian brand that offers plastic-free, reusable products for everyday living including dish soap, shampoo, cleaners, deodorant, sponges, toothpaste, beeswax wraps and more.
01 · Traffic
How much traffic etee gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
etee drew an estimated 45K visits in September 2026, down 14% on the month before and down 9% over three months.
- Worldwide#186,065of 4.5M sites · Top 5%
- In United States#59,377of 1.2M sites · Top 10%
- Personal Care, worldwide#9,479of 215,119 brands · Top 5%
- Personal Care, United States#1,514of 33,626 brands · Top 5%
45K
estimated visits in September
1 mo ▼ −13.6%4 mo ▼ −8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about etee.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
etee holds 3.8 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Beauty Product Supplier Beauty Supply Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What etee sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
etee sells on Shopify, 95% of its catalogue in stock. The best seller is Super Concentrated Laundry Detergent, at CA$30.00–CA$89.00, followed by Citrus Super Concentrated Liquid Dish Soap and Beeswax Food Wraps.
#1Super Concentrated Laundry DetergenteteeCA$30.00–CA$89.00In stock
#2Citrus Super Concentrated Liquid Dish SoapeteeCA$28.00–CA$75.00In stock
#3Beeswax Food WrapseteeCA$26.00–CA$140.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places etee in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 95% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$32.26
- Currency
- CAD
04 · Ads
What etee is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
etee runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2024 (image, text, video).
Free shipping code: SHIPITFREEetee8 Oct 2026image
Free shipping code: SHIPITFREEetee8 Oct 2026image
FREE Vitamin C serum w purchaseetee8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 20262557807 Ontario Inc.verified
Text ad20 Oct 20262557807 Ontario Inc.verified
Text ad20 Oct 20262557807 Ontario Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about etee.
The creators who tag @shopetee on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who etee competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for etee among Personal Care brands in Canada. The closest is Zero Waste MVMT, then Mint Cleaning Products, The Unscented Company, Green Cricket, etee Plastic Free Club, The Bare Home.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Zero Waste MVMTzerowastemvmt.com | |||||||
| Mint Cleaning Productsmintcleaningproducts.com | |||||||
| The Unscented Companyunscentedco.com | |||||||
| Green Cricketgreencricketlifestyle.com | |||||||
| etee Plastic Free Clubclub.shopetee.com | |||||||
| The Bare Homethebarehome.ca |
07 · Company
The company behind etee.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
etee is a company based in Oshawa, Canada, founded in 2017 according to LinkedIn, on a domain registered in February 2017. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Oshawa
- Founded
- 2017, per LinkedIn
- Domain registered
- 1 Feb 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shopetee.com · Shopify · USD
- Catalogue
- 31 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about etee
What people ask Google about etee.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is etee a legit company?
According to Gravity by Benchr, etee is a brand based in Oshawa, Canada: its website has existed since February 2017, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 110,114 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does etee sell?
etee is a Canadian brand that offers plastic-free, reusable products for everyday living including dish soap, shampoo, cleaners, deodorant, sponges, toothpaste, beeswax wraps and more. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 16% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is etee expensive?
etee's best seller, Super Concentrated Laundry Detergent, sells from CA$30.00 to CA$89.00 on shopetee.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check shopetee.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a etee discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: etee advertises on Facebook and Instagram and on Google, where its offers often run. Check shopetee.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy etee?
etee sells on its own website, shopetee.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns etee?
Gravity by Benchr records a company based in Oshawa, Canada, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is etee doing well?
Not at the moment. Gravity by Benchr estimates about 45,000 visits to shopetee.com in September 2026, down 14% in a month and down 9% over three months. etee ranks #1,514 of 33,626 Personal Care brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does etee use?
Gravity by Benchr identifies shopetee.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does etee spend on Meta ads?
Gravity by Benchr does not publish a spend figure for etee on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Canada?
Among Personal Care brands in Canada in the Gravity by Benchr index, etee ranks #1,514 of 33,626 by estimated traffic. Its closest competitors on the same market are Zero Waste MVMT, Mint Cleaning Products, The Unscented Company, Green Cricket, etee Plastic Free Club. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with etee.