Brand page · Clothing Accessories · United States
MACHETE traffic, ads & competitors 111k visits a month, 155 active Meta ads, Gravity score 425.
MACHETE — MACHETE is a brand that sells handcrafted hair accessories, jewelry, smartwatch bands, and eyewear made from Italian acetate. The company offers products designed to be heirloom-quality everyday accessories. In September 2026 shopmachete.com drew an estimated 111k visits, down 9% on the month before. It ranks #333 of 34,142 Clothing Accessories brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MACHETE is a brand that sells handcrafted hair accessories, jewelry, smartwatch bands, and eyewear made from Italian acetate. The company offers products designed to be heirloom-quality everyday accessories.
01 · Traffic
MACHETE website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MACHETE drew an estimated 111k visits in September 2026, down 9% on the month before and down 15% over three months.
- Worldwide#85,869of 4.5m sites · Top 5%
- In United States#28,214of 1.2m sites · Top 5%
- Clothing Accessories, worldwide#963of 85,207 brands · Top 5%
- Clothing Accessories, United States#333of 34,142 brands · Top 1%
111k
estimated visits in September
1 mo ▼ −8.8%4 mo ▼ −15.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MACHETE reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MACHETE holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Jewelry Store Watch Store Jeweler Costume Jewelry Shop Jewellery Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MACHETE best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MACHETE sells on Shopify, 92% of its catalogue in stock. The best seller is Apple Watch Band in Blonde Tortoise, at US$65.00–US$80.00, followed by Apple Watch Band in Alabaster and Apple Watch Band in Classic Tortoise.
#1Apple Watch Band in Blonde TortoiseMACHETEUS$65.00–US$80.00In stock
#2Apple Watch Band in AlabasterMACHETEUS$65.00–US$80.00In stock
#3Apple Watch Band in Classic TortoiseMACHETEUS$80.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MACHETE in its comparison group.
- Average rating
- 4.95 / 5
- Rated products
- 91% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$60.00
- Currency
- USD
04 · Ads
MACHETE ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MACHETE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
MACHETE3 Oct 2026image
MACHETEMACHETE29 Sept 2026image
Wholesale with MACHETEMACHETE24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Macheteverified
Text ad21 Oct 2026Macheteverified
Text ad21 Oct 2026Macheteverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MACHETE influencers
The creators who tag @shopmachete on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shopmachete on Instagram, led by UPDATE YOUR LIFE (11.9k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUPDATE YOUR LIFE@uyl.official · 🇯🇵 JP | Fashion style luxury Creator | 11.9k | 0.2% | 4 | Tagged @shopmachete |
06 · Competitors according to Gravity
MACHETE competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MACHETE among Clothing Accessories brands in the United States. The closest is JewelryBlossom, then Twine and Love, MackBecks, GLAMOUR BRIDE USA, SWEETSHOP JEWELRY, Lele Sadoughi.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| JewelryBlossomjewelleryblossom.com | |||||||
| Twine and Lovetwineandlove.com | |||||||
| MackBecksmackbecks.com | |||||||
| GLAMOUR BRIDE USAglamourbrideusa.com | |||||||
| SWEETSHOP JEWELRYsweetshopjewelry.com | |||||||
| Lele Sadoughilelesadoughi.com |
07 · Company
Who is behind MACHETE?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MACHETE is a company based in Marietta, United States, founded in 2015 according to LinkedIn, on a domain registered in March 2017. It employs about 30 people.
- Entity country
- 🇺🇸 United States · Marietta
- Founded
- 2015, per LinkedIn
- Domain registered
- 15 Mar 2017
- Employees
- 30 on LinkedIn
- Own store
- shopmachete.com · Shopify · USD
- Catalogue
- 208 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MACHETE
What people ask Google about MACHETE.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MACHETE legit?
According to Gravity by Benchr, MACHETE is a brand based in Marietta, United States: its website has existed since March 2017, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 124,108 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does MACHETE sell?
MACHETE is a brand that sells handcrafted hair accessories, jewelry, smartwatch bands, and eyewear made from Italian acetate. The company offers products designed to be heirloom-quality everyday accessories. Gravity by Benchr classifies it under Clothing Accessories, with Hair Accessories making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is MACHETE expensive?
MACHETE's best seller, Apple Watch Band in Blonde Tortoise, sells from US$65.00 to US$80.00 on shopmachete.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check shopmachete.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a MACHETE discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MACHETE advertises on Facebook and Instagram and on Google, where its offers often run. Check shopmachete.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MACHETE?
MACHETE sells on its own website, shopmachete.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MACHETE?
Gravity by Benchr records a company based in Marietta, United States, founded in 2015 according to LinkedIn, on a domain registered in 2017, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MACHETE doing well?
Not at the moment. Gravity by Benchr estimates about 111,000 visits to shopmachete.com in September 2026, down 9% in a month and down 15% over three months. MACHETE ranks #333 of 34,142 Clothing Accessories brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MACHETE use?
Gravity by Benchr identifies shopmachete.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MACHETE's ad budget?
Gravity by Benchr does not publish a spend figure for MACHETE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in the United States?
Among Clothing Accessories brands in the United States in the Gravity by Benchr index, MACHETE ranks #333 of 34,142 by estimated traffic. Its closest competitors on the same market are JewelryBlossom, Twine and Love, MackBecks, GLAMOUR BRIDE USA and SWEETSHOP JEWELRY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MACHETE.