Brand page · Clothing · United States
SOHO: 146k visits a month, 148 active Meta ads, Gravity score 626.
SOHO — Gameday Couture - SOHO is a women's fashion brand that offers officially licensed NCAA and NFL apparel, as well as everyday clothing and curated collections. The brand is part of 'The Social House' which brings modern, independent fashion brands to customers. In September 2026 shopthesoho.com drew an estimated 146k visits, down 9% on the month before. It ranks #1,043 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gameday Couture - SOHO is a women's fashion brand that offers officially licensed NCAA and NFL apparel, as well as everyday clothing and curated collections. The brand is part of 'The Social House' which brings modern, independent fashion brands to customers.
01 · Traffic
How much traffic SOHO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SOHO drew an estimated 146k visits in September 2026, down 9% on the month before and up 142% over three months.
- Worldwide#68,120of 4.5m sites · Top 5%
- In United States#22,435of 1.2m sites · Top 5%
- Clothing, worldwide#6,350of 459,295 brands · Top 5%
- Clothing, United States#1,043of 97,158 brands · Top 5%
146k
estimated visits in September
1 mo ▼ −8.9%4 mo ▲ +142.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SOHO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SOHO holds 2.6 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 83% one star.
Women's Clothing Store Children's Clothing Store Clothing Store Vintage Clothing Store Used Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SOHO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SOHO sells on Shopify, 94% of its catalogue in stock. The best seller is DALLAS COWBOYS Radiant Energy Star-Sleeve Crewneck Pullover, at US$62.00, followed by KANSAS CITY CHIEFS Long Weekend Fleece Crewneck Pullover and OHIO STATE BUCKEYES Upcycle And Vintage Faded Wash Pullover.
#1DALLAS COWBOYS Radiant Energy Star-Sleeve Crewneck PulloverSOHOUS$62.00In stock
#2KANSAS CITY CHIEFS Long Weekend Fleece Crewneck PulloverSOHOUS$55.00In stock
#3OHIO STATE BUCKEYES Upcycle And Vintage Faded Wash PulloverSOHOUS$41.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SOHO in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 42% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$55.00
- Currency
- USD
04 · Ads
What SOHO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SOHO runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since June 2023 (image, text, video).
TEXAS TECH RED RAIDERS Scoop & Score Easy TeeGameday Couture6 Oct 2026image
SOUTH CAROLINA GAMECOCKS End Zone The Easy TeeGameday Couture6 Oct 2026image
20% Off for 49ers FansGameday Couture5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026GC & SOHO BRANDS, LLCverified
Text ad20 Oct 2026GC & SOHO BRANDS, LLCverified
Text ad20 Oct 2026GC & SOHO BRANDS, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SOHO.
The creators who tag @gamedaycouture on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gamedaycouture on Instagram, led by Social House 🎀 Curated Style Marketplace (29.3k followers, 13.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSocial House 🎀 Curated Style Marketplace@shopthesoho · 🇺🇸 US | Fashion style luxury Creator | 29.3k | 13.5% | 3 | Tagged @gamedaycouture |
06 · Competitors according to Gravity
Who SOHO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SOHO among Clothing brands in United States. The closest is alumnihall.com, then Homefield, Rally House, Pro Standard, 1993스튜디오, Peace Collective.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| alumnihall.comalumnihall.com | |||||||
| Homefieldhomefieldapparel.com | |||||||
| Rally Houserallyhouse.com | |||||||
| Pro Standardteamprostandard.com | |||||||
| 1993스튜디오1993studio.com | |||||||
| Peace Collectivepeace-collective.com |
07 · Company
The company behind SOHO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SOHO is a company based in SOUTHLAKE, United States, on a domain registered in October 2019. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · SOUTHLAKE
- Founded
- Data not available
- Domain registered
- 10 Oct 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shopthesoho.com · Shopify · USD
- Catalogue
- 604 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SOHO
What people ask Google about SOHO.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SOHO a legit company?
According to Gravity by Benchr, SOHO is a brand based in SOUTHLAKE, United States: its website has existed since October 2019, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 129,729 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is SOHO?
Gameday Couture - SOHO is a women's fashion brand that offers officially licensed NCAA and NFL apparel, as well as everyday clothing and curated collections. The brand is part of 'The Social House' which brings modern, independent fashion brands to customers. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SOHO cost?
SOHO's best seller, DALLAS COWBOYS Radiant Energy Star-Sleeve Crewneck Pullover, sells US$62.00 on shopthesoho.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check shopthesoho.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SOHO promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SOHO advertises on Facebook and Instagram and on Google, where its offers often run. Check shopthesoho.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SOHO?
SOHO sells on its own website, shopthesoho.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SOHO?
Gravity by Benchr records a company based in SOUTHLAKE, United States, whose domain was registered in 2019, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SOHO doing well?
Yes. Gravity by Benchr estimates about 146,300 visits to shopthesoho.com in September 2026, down 9% in a month and up 142% over three months. SOHO ranks #1,043 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SOHO use?
Gravity by Benchr identifies shopthesoho.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SOHO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SOHO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, SOHO ranks #1,043 of 97,158 by estimated traffic. Its closest competitors on the same market are alumnihall.com, Homefield, Rally House, Pro Standard and 1993스튜디오. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SOHO.