Brand page · Personal Care · India
ZLADE: 53.8k visits a month, 1 active Meta ads, Gravity score 539.
ZLADE — Zlade is a personal care and intimate grooming brand that sells body trimmers, intimate shavers, and grooming essentials for men and women, with products designed for sensitive skin and below-the-belt care. In September 2026 shopzlade.com drew an estimated 53.8k visits, down 5% on the month before. It ranks #389 of 2,859 Personal Care brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 389 peers: Personal Care brands in India with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Zlade is a personal care and intimate grooming brand that sells body trimmers, intimate shavers, and grooming essentials for men and women, with products designed for sensitive skin and below-the-belt care.
01 · Traffic
How much traffic ZLADE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ZLADE drew an estimated 53.8k visits in September 2026, down 5% on the month before and up 101% over three months.
- Worldwide#159,579of 4.5m sites · Top 5%
- In India#7,638of 164k sites · Top 5%
- Personal Care, worldwide#8,068of 215,119 brands · Top 5%
- Personal Care, India#389of 2,859 brands · Top 20%
53.8k
estimated visits in September
1 mo ▼ −5.5%4 mo ▲ +100.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ZLADE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ZLADE holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Cosmetics and Perfumes Supplier Beauty Supply Store Beauty Product Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ZLADE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ZLADE sells on Shopify, 67% of its catalogue in stock. The best seller is Zlade Ballistic TURBO Full-Body Trimmer for Men, at ₹1,999.00, followed by Zlade Ballistic Nose & Ear Hair Trimmer - AAA Battery-Operated Waterproof Trimmer and Zlade Ballistic LITE Full-Body Trimmer - AAA Battery Powered.
#1Zlade Ballistic TURBO Full-Body Trimmer for MenZLADE₹1,999.00In stock
#2Zlade Ballistic Nose & Ear Hair Trimmer - AAA Battery-Operated Waterproof TrimmerZLADE₹999.00In stock
#3Zlade Ballistic LITE Full-Body Trimmer - AAA Battery PoweredZLADE₹999.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ZLADE in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 78% of the catalogue
- In stock
- 67%
- Upper price quartile
- US$15.66
- Currency
- INR
04 · Ads
What ZLADE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ZLADE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since September 2022 (image, text, video).
Zlade Summer Intimate Body Waterproof Female Body Trimmer for Women (Pink, 5W)Zlade23 Jun 2025image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad12 May 2026CÔNG TY TNHH DỊCH VỤ PHÁT HỒNGverified
Image ad1 Nov 2025Crestinctverified
Image ad1 Nov 2025Crestinctverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ZLADE.
The creators who tag @shopzlade on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who ZLADE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ZLADE among Personal Care brands in India. The closest is Richelon, then LetsShave, VGR, Airluxe World, PinkWoolf, DAWN TILL DUSK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Richelonrichelon.in | |||||||
| LetsShaveletsshave.com | |||||||
| VGRvgrofficial.in | |||||||
| Airluxe Worldairluxeworld.com | |||||||
| PinkWoolfpinkwoolf.com | |||||||
| DAWN TILL DUSKdawntilldusk.one |
07 · Company
The company behind ZLADE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ZLADE is a company based in Pune, India, founded in 2015 according to LinkedIn, on a domain registered in September 2021. It employs about 29 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Pune
- Founded
- 2015, per LinkedIn
- Domain registered
- 23 Sept 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 29 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shopzlade.com · Shopify · INR
- Catalogue
- 56 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ZLADE
What people ask Google about ZLADE.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ZLADE a legit company?
According to Gravity by Benchr, ZLADE is a brand based in Pune, India: its website has existed since September 2021, it sells on a Shopify store, it employs 29 people on LinkedIn, it has 18,019 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is ZLADE known for?
Zlade is a personal care and intimate grooming brand that sells body trimmers, intimate shavers, and grooming essentials for men and women, with products designed for sensitive skin and below-the-belt care. Gravity by Benchr classifies it under Personal Care, with Shaving & Grooming making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is ZLADE expensive?
ZLADE's best seller, Zlade Ballistic TURBO Full-Body Trimmer for Men, sells ₹1,999.00 on shopzlade.com. 67% of the catalogue is in stock. Gravity does not track prices daily: check shopzlade.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does ZLADE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ZLADE advertises on Facebook and Instagram and on Google, where its offers often run. Check shopzlade.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ZLADE?
ZLADE sells on its own website, shopzlade.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ZLADE?
Gravity by Benchr records a company based in Pune, India, founded in 2015 according to LinkedIn, on a domain registered in 2021, with 29 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ZLADE doing well?
Yes. Gravity by Benchr estimates about 53,800 visits to shopzlade.com in September 2026, down 5% in a month and up 101% over three months. ZLADE ranks #389 of 2,859 Personal Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ZLADE use?
Gravity by Benchr identifies shopzlade.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ZLADE's ad budget?
Gravity by Benchr does not publish a spend figure for ZLADE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in India?
Among Personal Care brands in India in the Gravity by Benchr index, ZLADE ranks #389 of 2,859 by estimated traffic. Its closest competitors on the same market are Richelon, LetsShave, VGR, Airluxe World and PinkWoolf. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ZLADE.