Brand page · Outdoor Recreation · United States
Sierra Madre: 85.5k visits a month, 964 active Meta ads, Gravity score 642.
Sierra Madre — Sierra Madre Research designs, manufactures, and distributes innovative outdoor gear including survival equipment, camping gear, apparel, and supplies. In September 2026 sierramadreresearch.com drew an estimated 85.5k visits, up 14% on the month before. It ranks #388 of 14,873 Outdoor Recreation brands in United States and holds a 3.2 Trustpilot rating over 80 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 820 peers: Outdoor Recreation brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sierra Madre Research designs, manufactures, and distributes innovative outdoor gear including survival equipment, camping gear, apparel, and supplies.
01 · Traffic
How much traffic Sierra Madre gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sierra Madre drew an estimated 85.5k visits in September 2026, up 14% on the month before and up 44% over three months.
- Worldwide#107,251of 4.5m sites · Top 5%
- In United States#35,006of 1.2m sites · Top 5%
- Outdoor Recreation, worldwide#1,992of 101,136 brands · Top 5%
- Outdoor Recreation, United States#388of 14,873 brands · Top 5%
85.5k
estimated visits in September
1 mo ▲ +14.1%4 mo ▲ +44.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sierra Madre.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sierra Madre holds 3.2 out of 5 on Trustpilot over 80 reviews, 28 of them in the last twelve months: 34% of customers give five stars and 41% one star. That volume places Sierra Madre in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Hobbies & Crafts
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sierra Madre sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sierra Madre sells on Shopify, 54% of its catalogue in stock. The best seller is Emergency Sleeping Bag, at US$49.00, followed by Pure Water Straw (Black) and Emergency Shelter.
#1Emergency Sleeping BagSierra MadreUS$49.00In stock
#2Pure Water Straw (Black)Sierra MadreUS$45.00In stock
#3Emergency ShelterSierra MadreUS$15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sierra Madre in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 33% of the catalogue
- In stock
- 54%
- Upper price quartile
- US$89.34
- Currency
- USD
04 · Ads
What Sierra Madre is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sierra Madre runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
"I never leave home without this"Sierra Madre12 Oct 2026video
"I never leave home without this"Sierra Madre12 Oct 2026video
When the 30-minute nuclear evacuation alert flashed on my phone, what came after was the thing that scared me most. It was knowing there'd bSierra Madre12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sierra Madre LLCverified
Text ad20 Oct 2026Sierra Madre LLCverified
Text ad20 Oct 2026Yuliia Levchenkoverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sierra Madre.
The creators who tag @sierramadregear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sierramadregear on Instagram, led by Backyard Survival (15.5k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBackyard Survival@backyard_survival · 🇨🇦 CA | Food cooking nutrition Creator | 15.5k | 0.6% | 1 | Tagged @sierramadregear |
06 · Competitors according to Gravity
Who Sierra Madre competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sierra Madre among Outdoor Recreation brands in United States. The closest is Near Zero, then VIAM Outdoors, BattlBox, Shadeeco, XOP, Fith Ops.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Near Zeronearzero.co | |||||||
| VIAM Outdoorsviamoutdoors.com | |||||||
| BattlBoxglobal.battlbox.com | |||||||
| Shadeecoshadeeco.com | |||||||
| XOPxopoutdoors.com | |||||||
| Fith Opsfithops.com |
07 · Company
The company behind Sierra Madre.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sierra Madre is a company based in San Juan, United States, founded in 2010 according to LinkedIn, on a domain registered in March 2011. It employs about 54 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Juan
- Founded
- 2010, per LinkedIn
- Domain registered
- 7 Mar 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 54 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sierramadreresearch.com · Shopify · USD
- Catalogue
- 92 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sierra Madre
What people ask Google about Sierra Madre.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sierra Madre legit or a scam?
According to Gravity by Benchr, Sierra Madre is a brand based in San Juan, United States: its website has existed since March 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 54 people on LinkedIn, it has 128,144 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sierra Madre reviews
Customers rate Sierra Madre 3.2 out of 5 on Trustpilot over 80 reviews, 28 of them in the last twelve months: 34% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sierra Madre?
Sierra Madre Research designs, manufactures, and distributes innovative outdoor gear including survival equipment, camping gear, apparel, and supplies. Gravity by Benchr classifies it under Outdoor Recreation, with Snack Foods making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Sierra Madre expensive?
Sierra Madre's best seller, Emergency Sleeping Bag, sells US$49.00 on sierramadreresearch.com. 54% of the catalogue is in stock. Gravity does not track prices daily: check sierramadreresearch.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Sierra Madre promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sierra Madre advertises on Facebook and Instagram and on Google, where its offers often run. Check sierramadreresearch.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Sierra Madre?
Sierra Madre sells on its own website, sierramadreresearch.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sierra Madre?
Gravity by Benchr records a company based in San Juan, United States, founded in 2010 according to LinkedIn, on a domain registered in 2011, with 54 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sierra Madre doing well?
Yes. Gravity by Benchr estimates about 85,500 visits to sierramadreresearch.com in September 2026, up 14% in a month and up 44% over three months. Sierra Madre ranks #388 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sierra Madre use?
Gravity by Benchr identifies sierramadreresearch.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sierra Madre spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sierra Madre on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United States?
Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Sierra Madre ranks #388 of 14,873 by estimated traffic. Its closest competitors on the same market are Near Zero, VIAM Outdoors, BattlBox, Shadeeco and XOP. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sierra Madre.