1. Gravity
  2. Rankings
  3. Apparel & Accessories
  4. Clothing
  5. SillySanta

Brand page · Clothing · Norway

SillySanta Top 5% worldwide Top 5% in Norway Top 5% in Clothing Top 10% in Clothing in Norway
sillysanta.no·🇳🇴 Oslo, Norway· Shopify·Since 2019

SillySanta: 53.4k visits a month, 251 active Meta ads, Gravity score 635.

SillySanta — SillySanta.no is a Norwegian online store specializing in Christmas-themed clothing and gifts, including Christmas sweaters, pajamas, and various fun and cozy items. In September 2026 sillysanta.no drew an estimated 53.4k visits, up 27% on the month before. It ranks #27 of 493 Clothing brands in Norway and holds a 4.9 Trustpilot rating over 1,038 reviews.

sillysanta.no@sillysanta.no 20.1kFacebookTrustpilot 4.9Meta Ad Library 251

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
53.4k
+27% vs. August 2026
Instagram followers
20.1k
796 posts · @sillysanta.no
Trustpilot
4.9
1,038 reviews · 467 in 12 months
Meta ads
251
active · on Google since 2026
Products
87%
in stock · 239 collections
Rank in Norway
#27
of 493 in Clothing
LinkedIn
—
Data not available
Earned media value
€230.3
per month, Instagram

Gravity score

635/ 1000 · 10 of 10 indicators rated
Brand Power749
Momentum366
Performance788

Percentiles within 46 peers: Clothing brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

SillySanta.no is a Norwegian online store specializing in Christmas-themed clothing and gifts, including Christmas sweaters, pajamas, and various fun and cozy items.

01 · Traffic

How much traffic SillySanta gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

SillySanta drew an estimated 53.4k visits in September 2026, up 27% on the month before and up 33% over three months.

  • Worldwide#160,821of 4.5m sites · Top 5%
  • In Norway#718of 15.2k sites · Top 5%
  • Clothing, worldwide#15,533of 459,295 brands · Top 5%
  • Clothing, Norway#27of 493 brands · Top 10%
Monthly visitssource Sept 2026

53.4k

estimated visits in September

1 mo ▲ +27.5%4 mo ▲ +32.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about SillySanta.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

SillySanta holds 4.9 out of 5 on Trustpilot over 1,038 reviews, 467 of them in the last twelve months: 92% of customers give five stars and 1% one star. That volume places SillySanta in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.

Trustpilotread 21 Oct 2026
4.9TrustScore · 1,038 reviews · 467 in 12 months
Top 10% review volumeTop 5% rating quality
5 ★92%
4 ★5%
3 ★1%
2 ★1%
1 ★1%

Children's Clothing Store Clothing Store Women's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What SillySanta sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

SillySanta sells on Shopify, 87% of its catalogue in stock. The best seller is Hohoho Rød Julepysj Dame, at NOK 449.25, followed by Julemønster Rød Julepysj Dame and Påskepysj Dame.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Sleepwear & Loungewear2%
Costumes0%
Socks0%
Seasonal & Holiday Decorations0%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing91%
Decor3%
Shoes3%
Costumes & Accessories3%

The dominant category places SillySanta in its comparison group.

Prices and ratingsstore data
Average rating
4.82 / 5
Rated products
97% of the catalogue
In stock
87%
Upper price quartile
US$57.37
Currency
NOK

05 · Influencers

Who talks about SillySanta.

The creators who tag @sillysanta.no on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @sillysanta.no on Instagram, led by byMEDHUS (11.2k followers, 1.3% engagement).

Influencersaccounts tagging @sillysanta.no · Instagram
AccountProfileFollowersEngagementTagsRelationship
bbyMEDHUS@bymedhus · 🇳🇴 NOAutomotive mobility Creator11.2k1.3%4Tagged @sillysanta.no
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who SillySanta competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for SillySanta among Clothing brands in Norway. The closest is SillySanta.se, then SillySanta, SillySanta.de, SillySanta.nl, SillySanta.dk, SillySanta.fi.

CompetitorsClothing · Norway · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
SillySanta.sesillysanta.se
SillySantasillysanta.com
SillySanta.desillysanta.de
SillySanta.nlsillysanta.nl
SillySanta.dksillysanta.dk
SillySanta.fisillysanta.fi
Competitors Gravity finds for SillySanta. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare SillySanta with SillySanta.se

07 · Company

The company behind SillySanta.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

SillySanta is a company based in Oslo, Norway, on a domain registered in March 2019.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇳🇴 Norway · Oslo
Founded
Data not available
Domain registered
27 Mar 2019
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
sillysanta.no · Shopify · NOK
Catalogue
239 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about SillySanta

What people ask Google about SillySanta.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is SillySanta legit or a scam?

According to Gravity by Benchr, SillySanta is a brand based in Oslo, Norway: its website has existed since March 2019, it sells on a Shopify store, it has 20,066 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

SillySanta reviews: is it worth it?

Customers rate SillySanta 4.9 out of 5 on Trustpilot over 1,038 reviews, 467 of them in the last twelve months: 92% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does SillySanta sell?

SillySanta.no is a Norwegian online store specializing in Christmas-themed clothing and gifts, including Christmas sweaters, pajamas, and various fun and cozy items. Gravity by Benchr classifies it under Clothing, with Sleepwear & Loungewear making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

SillySanta prices: how much is it?

SillySanta's best seller, Hohoho Rød Julepysj Dame, sells NOK 449.25 on sillysanta.no. 87% of the catalogue is in stock. Gravity does not track prices daily: check sillysanta.no before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a SillySanta discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: SillySanta advertises on Facebook and Instagram and on Google, where its offers often run. Check sillysanta.no for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy SillySanta?

SillySanta sells on its own website, sillysanta.no, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns SillySanta?

Gravity by Benchr records a company based in Oslo, Norway, whose domain was registered in 2019. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is SillySanta growing?

Yes. Gravity by Benchr estimates about 53,400 visits to sillysanta.no in September 2026, up 27% in a month and up 33% over three months. SillySanta ranks #27 of 493 Clothing brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does SillySanta use?

Gravity by Benchr identifies sillysanta.no as a Shopify store (standard plan, not Shopify Plus), selling in NOK. It advertises through Meta and on Google since September 2026. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does SillySanta spend on Meta ads?

Gravity by Benchr does not publish a spend figure for SillySanta on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Norway?

Among Clothing brands in Norway in the Gravity by Benchr index, SillySanta ranks #27 of 493 by estimated traffic. Its closest competitors on the same market are SillySanta.se, SillySanta, SillySanta.de, SillySanta.nl and SillySanta.dk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SillySanta.