Brand page · Personal Care · United States
Sima traffic, ads & competitors 186k visits a month, 169 active Meta ads, Gravity score 442.
Sima — Sima is a clean beauty brand that creates bath and body essentials including exfoliating towels and skincare tools inspired by Japanese bathing culture. In September 2026 simabrand.com drew an estimated 186k visits, down 54% on the month before. It ranks #443 of 33,626 Personal Care brands in the United States and holds a 4.4 Trustpilot rating over 197 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sima is a clean beauty brand that creates bath and body essentials including exfoliating towels and skincare tools inspired by Japanese bathing culture.
01 · Traffic
Sima website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sima drew an estimated 186k visits in September 2026, down 54% on the month before and down 64% over three months.
- Worldwide#29,651of 4.5m sites · Top 1%
- In United States#9,624of 1.2m sites · Top 1%
- Personal Care, worldwide#2,572of 215,119 brands · Top 5%
- Personal Care, United States#443of 33,626 brands · Top 5%
186k
estimated visits in September
1 mo ▼ −53.8%4 mo ▼ −64.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Sima reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sima holds 4.4 out of 5 on Trustpilot over 197 reviews, 162 of them in the last twelve months: 74% of customers give five stars and 15% one star. That volume places Sima in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Beauty Product Supplier Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Sima best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sima sells on Shopify, 99% of its catalogue in stock. The best seller is Sima® Japanese Exfoliating Shower Towel, at US$20.90, followed by Shipping Protection and Face Exfoliator.
#1Sima® Japanese Exfoliating Shower TowelSimaUS$20.90In stock
#2Shipping ProtectionSimaUS$1.90In stock
#3Face ExfoliatorSimaUS$21.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sima in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 70% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$52.96
- Currency
- USD
04 · Ads
Sima ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sima runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp.
You have a skincare routine for your face, but what about your body? 🚿💦 AD The @brand.sima Japanese Exfoliating Shower Towel does it all, aSima Brand13 Oct 2026video
The Viral Japanese TowelSima Brand12 Oct 2026image
The Viral Japanese TowelSima Brand12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Sima influencers
The creators who tag @brand.sima on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @brand.sima on Instagram, led by Shane Crommer (117k followers, 10.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShane Crommer@shane_crom_outfits · 🇬🇧 GB | Fashion style luxury Creator | 117k | 10.9% | 1 | Tagged @brand.sima |
06 · Competitors according to Gravity
Sima competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sima among Personal Care brands in the United States. The closest is BLISSAL, then Ecovia, Dermasuri, well247, Alphaloadout, Clean Skin Club.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BLISSALblissal.com | |||||||
| Ecoviaecovia-france.com | |||||||
| Dermasuridermasuri.com | |||||||
| well247well247.co.kr | |||||||
| Alphaloadoutalphaloadout.com | |||||||
| Clean Skin Clubcleanskinclub.com |
07 · Company
Who is behind Sima?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sima is a company based in Flushing, United States, founded in 1985 according to LinkedIn, on a domain registered in October 2021. It employs about 36 people.
- Entity country
- 🇺🇸 United States · Flushing
- Founded
- 1985, per LinkedIn
- Domain registered
- 20 Oct 2021
- Employees
- 36 on LinkedIn
- Own store
- simabrand.com · Shopify · USD
- Catalogue
- 27 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sima
What people ask Google about Sima.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sima legit or a scam?
According to Gravity by Benchr, Sima is a brand based in Flushing, United States: its website has existed since October 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 36 people on LinkedIn, it has 24,289 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Sima?
Customers rate Sima 4.4 out of 5 on Trustpilot over 197 reviews, 162 of them in the last twelve months: 74% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sima?
Sima is a clean beauty brand that creates bath and body essentials including exfoliating towels and skincare tools inspired by Japanese bathing culture. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Sima cost?
Sima's best seller, Sima® Japanese Exfoliating Shower Towel, sells US$20.90 on simabrand.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check simabrand.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Sima discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sima advertises on Facebook and Instagram, where its offers often run. Check simabrand.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sima?
Sima sells on its own website, simabrand.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sima?
Gravity by Benchr records a company based in Flushing, United States, founded in 1985 according to LinkedIn, on a domain registered in 2021, with 36 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sima growing?
Not at the moment. Gravity by Benchr estimates about 185,700 visits to simabrand.com in September 2026, down 54% in a month and down 64% over three months. Sima ranks #443 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sima use?
Gravity by Benchr identifies simabrand.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Sima's ad budget?
Gravity by Benchr does not publish a spend figure for Sima on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Sima ranks #443 of 33,626 by estimated traffic. Its closest competitors on the same market are BLISSAL, Ecovia, Dermasuri, well247 and Alphaloadout. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sima.