Brand page · Shoes · United Kingdom
SIMMI: 184K visits a month, 27 active Meta ads, Gravity score 554.
SIMMI — Simmi London is a women's footwear brand that sells shoes, heels, and fashion items. The brand offers trendy footwear at affordable prices for global-minded women. In September 2026 simmi.com drew an estimated 184K visits, down 25% on the month before. It ranks #176 of 6,771 Shoes brands in United Kingdom and holds a 3.9 Trustpilot rating over 9,402 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 96 peers: Shoes brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Simmi London is a women's footwear brand that sells shoes, heels, and fashion items. The brand offers trendy footwear at affordable prices for global-minded women.
01 · Traffic
How much traffic SIMMI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SIMMI drew an estimated 184K visits in September 2026, down 25% on the month before and down 28% over three months.
- Worldwide#56,059of 4.5M sites · Top 5%
- In United States#18,417of 1.2M sites · Top 5%
- Shoes, worldwide#1,146of 46,962 brands · Top 5%
- Shoes, United States#176of 6,771 brands · Top 5%
184K
estimated visits in September
1 mo ▼ −24.6%4 mo ▼ −28.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SIMMI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SIMMI holds 3.9 out of 5 on Trustpilot over 9,402 reviews, 267 of them in the last twelve months: 61% of customers give five stars and 23% one star. That volume places SIMMI in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, SIMMI scores 4.0 over 200 reviews.
Clothing Store Fashion Accessories Store Activewear Store Shoe Store Women's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SIMMI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SIMMI sells on Shopify, 37% of its catalogue in stock. The best seller is Capri Silver Mirror Diamante Flat Sandals, at £29.00, followed by Malakai Black Knit Chunky Ankle Boots and Capri Gold Mirror Diamante Flat Sandals.
#1Capri Silver Mirror Diamante Flat SandalsSIMMI£29.00In stock
#2Malakai Black Knit Chunky Ankle BootsSIMMI£45.00In stock
#3Capri Gold Mirror Diamante Flat SandalsSIMMI£29.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SIMMI in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 33% of the catalogue
- In stock
- 37%
- Upper price quartile
- US$39.71
- Currency
- GBP
04 · Ads
What SIMMI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SIMMI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Malakai Black Knit Chunky Ankle BootsSimmi7 Oct 2026image
Buy Now, Pay Later 🛒Simmi6 Oct 2026image
Buy Now, Pay Later 🛒Simmi5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Simmi London Ltdverified
Text ad20 Oct 2026Simmi London Ltdverified
Text ad20 Oct 2026Simmi London Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SIMMI.
The creators who tag @simmilondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @simmilondon on Instagram, led by Samantha (32.2K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSamantha@samantha_mi · 🇩🇪 DE | Fashion style luxury Creator | 32.2K | 1.8% | 6 | Tagged @simmilondon |
06 · Competitors according to Gravity
Who SIMMI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SIMMI among Shoes brands in United Kingdom. The closest is Zapatos, then Tony Bianco, Jo Mercer, Margaux, Linzi, SCHUTZ.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Zapatoszappatos.ro | |||||||
| Tony Biancotonybianco.com.au | |||||||
| Jo Mercerjomercer.com.au | |||||||
| Margauxmargauxny.com | |||||||
| Linzilinzi.com | |||||||
| SCHUTZschutz-shoes.com |
07 · Company
The company behind SIMMI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SIMMI is a company based in Loughton, United Kingdom, founded in 2006 according to LinkedIn, on a domain registered in October 1998. It employs about 80 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Loughton
- Founded
- 2006, per LinkedIn
- Domain registered
- 15 Oct 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 80 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- simmi.com · Shopify · GBP
- Catalogue
- 222 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SIMMI
What people ask Google about SIMMI.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SIMMI a legit company?
According to Gravity by Benchr, SIMMI is a brand based in Loughton, United Kingdom: its website has existed since October 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 80 people on LinkedIn, it has 2,609,567 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SIMMI?
Customers rate SIMMI 3.9 out of 5 on Trustpilot over 9,402 reviews, 267 of them in the last twelve months: 61% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, SIMMI scores 4.0 over 200 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SIMMI sell?
Simmi London is a women's footwear brand that sells shoes, heels, and fashion items. The brand offers trendy footwear at affordable prices for global-minded women. Gravity by Benchr classifies it under Shoes, with Heels making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SIMMI cost?
SIMMI's best seller, Capri Silver Mirror Diamante Flat Sandals, sells £29.00 on simmi.com. 37% of the catalogue is in stock. Gravity does not track prices daily: check simmi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SIMMI promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SIMMI advertises on Facebook and Instagram and on Google, where its offers often run. Check simmi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SIMMI?
SIMMI sells on its own website, simmi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SIMMI?
Gravity by Benchr records a company based in Loughton, United Kingdom, founded in 2006 according to LinkedIn, on a domain registered in 1998, with 80 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SIMMI doing well?
Not at the moment. Gravity by Benchr estimates about 184,400 visits to simmi.com in September 2026, down 25% in a month and down 28% over three months. SIMMI ranks #176 of 6,771 Shoes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SIMMI use?
Gravity by Benchr identifies simmi.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SIMMI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SIMMI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United Kingdom?
Among Shoes brands in United Kingdom in the Gravity by Benchr index, SIMMI ranks #176 of 6,771 by estimated traffic. Its closest competitors on the same market are Zapatos, Tony Bianco, Jo Mercer, Margaux, Linzi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SIMMI.