Brand page · Personal Care · United States
SIMPLER HAIR COLOR: 130K visits a month, 685 active Meta ads, Gravity score 615.
SIMPLER HAIR COLOR — SIMPLER HAIR COLOR is a brand that sells at-home hair dye products for men and women, including full coverage, partial coverage, and beard dye. The products are designed to be mess-free and free of PPD, ammonia, and parabens. In September 2026 simplerhaircolor.com drew an estimated 130K visits, up 3% on the month before. It ranks #626 of 33,626 Personal Care brands in United States and holds a 3.6 Trustpilot rating over 1,007 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SIMPLER HAIR COLOR is a brand that sells at-home hair dye products for men and women, including full coverage, partial coverage, and beard dye. The products are designed to be mess-free and free of PPD, ammonia, and parabens.
01 · Traffic
How much traffic SIMPLER HAIR COLOR gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SIMPLER HAIR COLOR drew an estimated 130K visits in September 2026, up 3% on the month before and down 6% over three months.
- Worldwide#75,260of 4.5M sites · Top 5%
- In United States#24,842of 1.2M sites · Top 5%
- Personal Care, worldwide#3,615of 215,119 brands · Top 5%
- Personal Care, United States#626of 33,626 brands · Top 5%
130K
estimated visits in September
1 mo ▲ +3.2%4 mo ▼ −5.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SIMPLER HAIR COLOR.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SIMPLER HAIR COLOR holds 3.6 out of 5 on Trustpilot over 1,007 reviews, 159 of them in the last twelve months: 68% of customers give five stars and 21% one star. That volume places SIMPLER HAIR COLOR in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SIMPLER HAIR COLOR sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SIMPLER HAIR COLOR sells on Shopify, 100% of its catalogue in stock. The best seller is Men's Full Coverage - Color Box, at US$49.95, followed by Green Package Protection and Men's Full Coverage - Color Box + Brush Kit.
#1Men's Full Coverage - Color BoxSIMPLER HAIR COLORUS$49.95In stock
#2Green Package ProtectionSIMPLER HAIR COLORUS$1.98–US$74.25In stock
#3Men's Full Coverage - Color Box + Brush KitSIMPLER HAIR COLORUS$58.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SIMPLER HAIR COLOR in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 81% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$54.70
- Currency
- USD
04 · Ads
What SIMPLER HAIR COLOR is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SIMPLER HAIR COLOR runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Gray Coverage Made for Everyone ✨Simpler Hair Color7 Oct 2026video
Quick & Natural Looking ResultsSimpler Hair Color7 Oct 2026video
Made in the USA 🇺🇸Simpler Hair Color6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Simple Hair Color Inc.verified
Text ad20 Oct 2026Simple Hair Color Inc.verified
Text ad20 Oct 2026Simple Hair Color Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SIMPLER HAIR COLOR.
The creators who tag @simplerhaircolor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @simplerhaircolor on Instagram, led by Beauty Independent (56.5K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBeauty Independent@beautyindependent · 🇺🇸 US | Beauty cosmetics skincare Creator | 56.5K | 0.1% | 1 | Tagged @simplerhaircolor |
06 · Competitors according to Gravity
Who SIMPLER HAIR COLOR competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SIMPLER HAIR COLOR among Personal Care brands in United States. The closest is Madison Reed, then clairol.com, justformen.com, Polar Haircare, MenFirst, alpecin.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Madison Reedmadison-reed.com | |||||||
| clairol.comclairol.com | |||||||
| justformen.comjustformen.com | |||||||
| Polar Haircarepolarhaircare.com | |||||||
| MenFirstmenfirst.com.br | |||||||
| alpecin.comalpecin.com |
07 · Company
The company behind SIMPLER HAIR COLOR.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SIMPLER HAIR COLOR is a company based in Plano, United States, founded in 2020 according to LinkedIn, on a domain registered in August 2019. It employs about 16 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Plano
- Founded
- 2020, per LinkedIn
- Domain registered
- 23 Aug 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- simplerhaircolor.com · Shopify · USD
- Catalogue
- 4 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SIMPLER HAIR COLOR
What people ask Google about SIMPLER HAIR COLOR.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SIMPLER HAIR COLOR legit?
According to Gravity by Benchr, SIMPLER HAIR COLOR is a brand based in Plano, United States: its website has existed since August 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 53,093 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SIMPLER HAIR COLOR reviews
Customers rate SIMPLER HAIR COLOR 3.6 out of 5 on Trustpilot over 1,007 reviews, 159 of them in the last twelve months: 68% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SIMPLER HAIR COLOR sell?
SIMPLER HAIR COLOR is a brand that sells at-home hair dye products for men and women, including full coverage, partial coverage, and beard dye. The products are designed to be mess-free and free of PPD, ammonia, and parabens. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SIMPLER HAIR COLOR prices: how much is it?
SIMPLER HAIR COLOR's best seller, Men's Full Coverage - Color Box, sells US$49.95 on simplerhaircolor.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check simplerhaircolor.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a SIMPLER HAIR COLOR discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SIMPLER HAIR COLOR advertises on Facebook and Instagram and on Google, where its offers often run. Check simplerhaircolor.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SIMPLER HAIR COLOR?
SIMPLER HAIR COLOR sells on its own website, simplerhaircolor.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SIMPLER HAIR COLOR?
Gravity by Benchr records a company based in Plano, United States, founded in 2020 according to LinkedIn, on a domain registered in 2019, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SIMPLER HAIR COLOR doing well?
Not at the moment. Gravity by Benchr estimates about 129,800 visits to simplerhaircolor.com in September 2026, up 3% in a month and down 6% over three months. SIMPLER HAIR COLOR ranks #626 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SIMPLER HAIR COLOR use?
Gravity by Benchr identifies simplerhaircolor.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SIMPLER HAIR COLOR spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SIMPLER HAIR COLOR on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, SIMPLER HAIR COLOR ranks #626 of 33,626 by estimated traffic. Its closest competitors on the same market are Madison Reed, clairol.com, justformen.com, Polar Haircare, MenFirst. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SIMPLER HAIR COLOR.