Brand page · Personal Care

Madison Reed Top 1% worldwide Top 1% in Personal Care
madison-reed.com·Since 2013

Madison Reed: 407K visits a month, 158 active Meta ads.

Madison Reed — Madison Reed is a hair color company that offers ammonia-free hair dye for at-home use and salon services through Hair Color Bars, providing multi-dimensional color that looks beautiful, healthy and natural. In September 2026 madison-reed.com drew an estimated 407K visits, down 12% on the month before. It ranks #183 of 33,626 Personal Care brands and holds a 2.0 Trustpilot rating over 398 reviews.

madison-reed.com@madisonreed 148KYouTube 21.1KFacebookLinkedIn 14.5KTrustpilot 2.0Meta Ad Library 158

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026

Estimated traffic
407K
−12% vs. August 2026
Instagram followers
148K
3,503 posts · @madisonreed
Trustpilot
2.0
398 reviews · 34 in 12 months
Meta ads
158
active · on Google since 2021
Products
—
Data not available
Rank in United States
#183
of 33,626 in Personal Care
LinkedIn
14.5K
followers · 488 employees
Earned media value
€7.7k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Madison Reed is a hair color company that offers ammonia-free hair dye for at-home use and salon services through Hair Color Bars, providing multi-dimensional color that looks beautiful, healthy and natural.

01 · Traffic

How much traffic Madison Reed gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Madison Reed drew an estimated 407K visits in September 2026, down 12% on the month before and up 11% over three months.

  • Worldwide#29,339of 4.5M sites · Top 1%
  • In United States#9,535of 1.2M sites · Top 1%
  • Personal Care, worldwide#1,190of 215,119 brands · Top 1%
  • Personal Care, United States#183of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

407K

estimated visits in September

1 mo ▼ −11.7%4 mo ▲ +11.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Madison Reed.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Madison Reed holds 2.0 out of 5 on Trustpilot over 398 reviews, 34 of them in the last twelve months: 5% of customers give five stars and 79% one star. That volume places Madison Reed in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.0TrustScore · 398 reviews · 34 in 12 months
Top 20% review volume
5 ★5%
4 ★2%
3 ★5%
2 ★9%
1 ★79%

Beauty & Well-being

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Madison Reed sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Madison Reed's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care94%
Health & Beauty1%
Clothing Accessories0%

The dominant category places Madison Reed in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Madison Reed.

The creators who tag @madisonreed on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @madisonreed on Instagram, led by Travis Sanchez (25.5K followers, 0.2% engagement).

Influencersaccounts tagging @madisonreed · Instagram
AccountProfileFollowersEngagementTagsRelationship
TTravis Sanchez@travisbobbysanchez · 🇺🇸 USBeauty cosmetics skincare Creator25.5K0.2%5Tagged @madisonreed
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Madison Reed competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Madison Reed among Personal Care brands. The closest is clairol.com, then esalon.com, SIMPLER HAIR COLOR, Polar Haircare, Paradyes, Overtone Color.

CompetitorsPersonal Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
clairol.comclairol.com
esalon.comesalon.com
SIMPLER HAIR COLORsimplerhaircolor.com
Polar Haircarepolarhaircare.com
Paradyesbirdsofparadyes.com
Overtone Colorovertone.co
Competitors Gravity finds for Madison Reed. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Madison Reed with clairol.com

07 · Company

The company behind Madison Reed.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Madison Reed is an e-commerce brand, founded in 2013 according to LinkedIn, on a domain registered in June 2013. It employs about 488 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
2013, per LinkedIn
Domain registered
1 Jun 2013
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
488 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
madison-reed.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Madison Reed

What people ask Google about Madison Reed.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Madison Reed legit?

According to Gravity by Benchr, Madison Reed is a brand: its website has existed since June 2013, its Trustpilot profile is claimed by the brand, it employs 488 people on LinkedIn, it has 148,392 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Madison Reed reviews: is it worth it?

Customers rate Madison Reed 2.0 out of 5 on Trustpilot over 398 reviews, 34 of them in the last twelve months: 5% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Madison Reed known for?

Madison Reed is a hair color company that offers ammonia-free hair dye for at-home use and salon services through Hair Color Bars, providing multi-dimensional color that looks beautiful, healthy and natural. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Is there a Madison Reed discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Madison Reed advertises on Facebook and Instagram and on Google, where its offers often run. Check madison-reed.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Madison Reed?

Gravity by Benchr records a company, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 488 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Madison Reed doing well?

Yes. Gravity by Benchr estimates about 407,500 visits to madison-reed.com in September 2026, down 12% in a month and up 11% over three months. Madison Reed ranks #183 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Madison Reed's ad budget?

Gravity by Benchr does not publish a spend figure for Madison Reed on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands?

Among Personal Care brands in the Gravity by Benchr index, Madison Reed ranks #183 of 33,626 by estimated traffic. Its closest competitors on the same market are clairol.com, esalon.com, SIMPLER HAIR COLOR, Polar Haircare, Paradyes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Madison Reed.