Brand page · Personal Care · United States

Simpletics Top 10% worldwide Top 10% in United States Top 10% in Personal Care Top 10% in Personal Care in United States
simpletics.com·🇺🇸 Henrico, United States· Shopify·Since 2024

Simpletics: 36.2k visits a month, 95 active Meta ads, Gravity score 564.

Simpletics — Simpletics is a brand that sells all-natural hair styling products for young men, including sea salt spray, hair clay, curl mousse, and texture powder, focused on creating volume and texture. In September 2026 simpletics.com drew an estimated 36.2k visits, up 10% on the month before. It ranks #1,748 of 33,626 Personal Care brands in United States and holds a 2.3 Trustpilot rating over 20 reviews.

simpletics.com@simpleticsusa 35.3kLinkedIn 51Trustpilot 2.3Meta Ad Library 95

Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
36.2k
+10% vs. August 2026
Instagram followers
35.3k
@simpleticsusa
Trustpilot
2.3
20 reviews · 3 in 12 months
Meta ads
95
active · on Google since 2025
Products
100%
in stock · 10 collections
Rank in United States
#1,748
of 33,626 in Personal Care
LinkedIn
51
followers · 6 employees
Earned media value
—
Data not available

Gravity score

564/ 1000 · 8 of 10 indicators rated
Brand Power537
Momentum490
Performance666

Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Simpletics is a brand that sells all-natural hair styling products for young men, including sea salt spray, hair clay, curl mousse, and texture powder, focused on creating volume and texture.

01 · Traffic

How much traffic Simpletics gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Simpletics drew an estimated 36.2k visits in September 2026, up 10% on the month before and down 23% over three months.

  • Worldwide#224,013of 4.5m sites · Top 10%
  • In United States#70,464of 1.2m sites · Top 10%
  • Personal Care, worldwide#11,425of 215,119 brands · Top 10%
  • Personal Care, United States#1,748of 33,626 brands · Top 10%
Monthly visitssource Sept 2026

36.2k

estimated visits in September

1 mo ▲ +10.0%4 mo ▼ −22.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Simpletics.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Simpletics holds 2.3 out of 5 on Trustpilot over 20 reviews, 3 of them in the last twelve months: 30% of customers give five stars and 60% one star. That volume places Simpletics in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
2.3TrustScore · 20 reviews · 3 in 12 months
Top 50% review volume
5 ★30%
4 ★5%
3 ★5%
2 ★0%
1 ★60%

Beauty Product Supplier Cosmetics Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Simpletics sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Simpletics sells on Shopify, 100% of its catalogue in stock. The best seller is Sea Salt Spray, at US$23.97, followed by Texture Powder and $2.97 Shipping Protection.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hair Care67%
Decorative Trays11%
Towels11%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care67%
Decor11%
Shipping Insurance11%
Linens & Bedding11%

The dominant category places Simpletics in its comparison group.

Prices and ratingsstore data
Average rating
3.84 / 5
Rated products
56% of the catalogue
In stock
100%
Upper price quartile
US$23.97
Currency
USD

05 · Influencers

Who talks about Simpletics.

The creators who tag @simpleticsusa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @simpleticsusa · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Simpletics competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Simpletics among Personal Care brands in United States. The closest is Nowavibe, then RUSK, CURLSMITH, Halovida, CS THEORY, Denman USA.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Nowavibenowavibe.com
RUSKruskhair.com
CURLSMITHca.curlsmith.com
Halovidahalovida.com
CS THEORYcstheory.co
Denman USAdenmanbrushus.com
Competitors Gravity finds for Simpletics. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Simpletics with Nowavibe

07 · Company

The company behind Simpletics.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Simpletics is a company based in Henrico, United States, on a domain registered in March 2024. It employs about 6 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Henrico
Founded
Data not available
Domain registered
10 Mar 2024
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
6 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
simpletics.com · Shopify · USD
Catalogue
10 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Simpletics

What people ask Google about Simpletics.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Simpletics legit or a scam?

According to Gravity by Benchr, Simpletics is a brand based in Henrico, United States: its website has existed since March 2024, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 35,306 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Simpletics reviews: is it worth it?

Customers rate Simpletics 2.3 out of 5 on Trustpilot over 20 reviews, 3 of them in the last twelve months: 30% give five stars, 60% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Simpletics?

Simpletics is a brand that sells all-natural hair styling products for young men, including sea salt spray, hair clay, curl mousse, and texture powder, focused on creating volume and texture. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Simpletics cost?

Simpletics' best seller, Sea Salt Spray, sells US$23.97 on simpletics.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check simpletics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Simpletics promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Simpletics advertises on Facebook and Instagram and on Google, where its offers often run. Check simpletics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Simpletics?

Simpletics sells on its own website, simpletics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Simpletics?

Gravity by Benchr records a company based in Henrico, United States, whose domain was registered in 2024, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Simpletics doing well?

Not at the moment. Gravity by Benchr estimates about 36,200 visits to simpletics.com in September 2026, up 10% in a month and down 23% over three months. Simpletics ranks #1,748 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Simpletics use?

Gravity by Benchr identifies simpletics.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Simpletics spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Simpletics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Simpletics ranks #1,748 of 33,626 by estimated traffic. Its closest competitors on the same market are Nowavibe, RUSK, CURLSMITH, Halovida and CS THEORY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Simpletics.