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Brand page · Tables · United States

Simpli Top 5% worldwide Top 5% in the United States Top 5% in Tables Top 5% in Tables in the United States
simpli-home.com·🇺🇸 Tumwater, United States· Shopify·Since 2011

Simpli traffic, ads & competitors 69.5k visits a month, 16 active Meta ads, Gravity score 577.

Simpli — Simpli Home is a U.S.-based ecommerce furniture company that makes handcrafted furniture built for exceptional quality and value, using durable materials like solid wood and high-grade fabrics. In September 2026 simpli-home.com drew an estimated 69.5k visits, down 29% on the month before. It ranks #54 of 2,148 Tables brands in the United States.

simpli-home.com@simplihomefurniture 24.7kFacebookLinkedIn 23.5kTrustpilot 2.2Meta Ad Library 16

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
69.5k
−29% vs. August 2026
Instagram followers
24.7k
1,095 posts · @simplihomefurniture
Trustpilot
2.2
8 reviews · 4 in 12 months
Meta ads
16
active · on Google since 2023
Products
56%
in stock · 1,269 collections
Rank in the United States
#54
of 2,148 in Tables
LinkedIn
23.5k
followers · 130 employees
Earned media value
€17.4
per month, Instagram

Gravity score

577/ 1000 · 9 of 10 indicators rated
Brand Power570
Momentum462
Performance698

Percentiles within 89 peers: Tables brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Simpli Home is a U.S.-based ecommerce furniture company that makes handcrafted furniture built for exceptional quality and value, using durable materials like solid wood and high-grade fabrics.

01 · Traffic

Simpli website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Simpli drew an estimated 69.5k visits in September 2026, down 29% on the month before and up 19% over three months.

  • Worldwide#128,202of 4.5m sites · Top 5%
  • In United States#41,644of 1.2m sites · Top 5%
  • Tables, worldwide#283of 13,535 brands · Top 5%
  • Tables, United States#54of 2,148 brands · Top 5%
Monthly visitssource Sept 2026

69.5k

estimated visits in September

1 mo ▼ −29.2%4 mo ▲ +19.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Simpli reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Simpli holds 2.2 out of 5 on Trustpilot over 8 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 21 Oct 2026
2.2TrustScore · 8 reviews · 4 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Furniture Store Decoration and Interior Design Store Furniture Manufacturer Rustic Furniture Store Furniture Accessories Bedroom Furniture Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Simpli best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Simpli sells on Shopify, 56% of its catalogue in stock. The best seller is Harrison Coffee Table Ottoman in Vegan Leather, at US$329.00, followed by Avalon Storage Ottoman in Vegan Leather and Warm Shaker End Table.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Accent Tables17%
Ottomans14%
Outdoor Ottomans6%
Storage Cabinets & Lockers5%

Share of the catalogue by product family.

Activity mixdominant: Tables
Tables25%
Ottomans15%
Cabinets & Storage13%
Outdoor Furniture9%
Chairs8%

The dominant category places Simpli in its comparison group.

Prices and ratingsstore data
Average rating
4.35 / 5
Rated products
8% of the catalogue
In stock
56%
Upper price quartile
US$489.00
Currency
USD

05 · Influencers

Simpli influencers

The creators who tag @simplihomefurniture on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @simplihomefurniture on Instagram, led by Carrie Waller (71.3k followers, 0.2% engagement).

Influencersaccounts tagging @simplihomefurniture · Instagram
AccountProfileFollowersEngagementTagsRelationship
CCarrie Waller@dreamgreendiy · 🇺🇸 USDecoration garden diy Creator71.3k0.2%1Tagged @simplihomefurniture
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Simpli competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Simpli among Tables brands in the United States. The closest is RRI Goods, then Simply Amish, ACTU FURNITURE, unfnshed, luxe-furniture-for-less, Stoff Mobel.

CompetitorsTables · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
RRI Goodsrrigoods.com
Simply Amishsimplyamish.com
ACTU FURNITUREactufurniture.com
unfnshedunfnshed.com
luxe-furniture-for-lessluxefurnitureforless.com
Stoff Mobelstoffmobel.com
Competitors Gravity finds for Simpli. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Simpli with RRI Goods

07 · Company

Who is behind Simpli?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Simpli is a company based in Tumwater, United States, founded in 2000 according to LinkedIn, on a domain registered in September 2011. It employs about 130 people.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Tumwater
Founded
2000, per LinkedIn
Domain registered
23 Sept 2011
Status
Operating
Employees
130 on LinkedIn · 51-200
DistributionGravity index, Nov 2026
Own store
simpli-home.com · Shopify · USD
Catalogue
1,269 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Simpli

What people ask Google about Simpli.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Simpli legit or a scam?

According to Gravity by Benchr, Simpli is a brand based in Tumwater, United States: its website has existed since September 2011, it sells on a Shopify store, it employs 130 people on LinkedIn, it has 24,696 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Simpli sell?

Simpli Home is a U.S.-based ecommerce furniture company that makes handcrafted furniture built for exceptional quality and value, using durable materials like solid wood and high-grade fabrics. Gravity by Benchr classifies it under Tables, with Accent Tables making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Simpli prices: how much is it?

Simpli's best seller, Harrison Coffee Table Ottoman in Vegan Leather, sells US$329.00 on simpli-home.com. 56% of the catalogue is in stock. Gravity does not track prices daily: check simpli-home.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Simpli have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Simpli advertises on Facebook and Instagram and on Google, where its offers often run. Check simpli-home.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Simpli?

Simpli sells on its own website, simpli-home.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Simpli?

Gravity by Benchr records a company based in Tumwater, United States, founded in 2000 according to LinkedIn, on a domain registered in 2011, with 130 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Simpli growing?

Yes. Gravity by Benchr estimates about 69,500 visits to simpli-home.com in September 2026, down 29% in a month and up 19% over three months. Simpli ranks #54 of 2,148 Tables brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Simpli use?

Gravity by Benchr identifies simpli-home.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Simpli's ad budget?

Gravity by Benchr does not publish a spend figure for Simpli on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Tables brands in the United States?

Among Tables brands in the United States in the Gravity by Benchr index, Simpli ranks #54 of 2,148 by estimated traffic. Its closest competitors on the same market are RRI Goods, Simply Amish, ACTU FURNITURE, unfnshed and luxe-furniture-for-less. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Simpli.