Brand page · Business & Home Security
SimpliSafe traffic, ads & competitors 1.9m visits a month, 137 active Meta ads.
SimpliSafe — SimpliSafe is an American home security company that designs wireless, cellular home security systems with professional monitoring services. In September 2026 simplisafe.com drew an estimated 1.9m visits, down 9% on the month before. It ranks #1 of 261 Business & Home Security brands and holds a 3.8 Trustpilot rating over 17,476 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
SimpliSafe is an American home security company that designs wireless, cellular home security systems with professional monitoring services.
01 · Traffic
SimpliSafe website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SimpliSafe drew an estimated 1.9m visits in September 2026, down 9% on the month before and up 11% over three months.
- Worldwide#8,708of 4.5m sites · Top 1%
- In United States#2,905of 1.2m sites · Top 1%
- Business & Home Security, worldwide#1of 2,851 brands · Top 1%
- Business & Home Security, United States#1of 261 brands · Top 1%
1.9m
estimated visits in September
1 mo ▼ −9.1%4 mo ▲ +10.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
SimpliSafe reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SimpliSafe holds 3.8 out of 5 on Trustpilot over 17,476 reviews, 873 of them in the last twelve months: 59% of customers give five stars and 14% one star. That volume places SimpliSafe in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Security Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
SimpliSafe best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SimpliSafe's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SimpliSafe in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
SimpliSafe ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SimpliSafe runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
SimpliSafe Home SecuritySimpliSafe Home Security13 Oct 2026image
50% off award-winning home securitySimpliSafe Home Security13 Oct 2026video
SimpliSafe Home SecuritySimpliSafe Home Security13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SimpliSafe, Inc.verified
Text ad21 Oct 2026SimpliSafe, Inc.verified
Text ad21 Oct 2026Likhith Varun Sai Pothulaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
SimpliSafe influencers
The creators who tag @simplisafe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @simplisafe on Instagram, led by Farah Merhi (7.5m followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFarah Merhi@farahjmerhi · 🇺🇸 US | Decoration garden diy Creator | 7.5m | 0.9% | 1 | Tagged @simplisafe |
06 · Competitors according to Gravity
SimpliSafe competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SimpliSafe among Business & Home Security brands. The closest is Ring, then arlo.com, verisure.se, Blink Smart Security, The Home Security Superstore, Lorex Corporation US.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ringshop.ring.com | |||||||
| arlo.comarlo.com | |||||||
| verisure.severisure.se | |||||||
| Blink Smart Securityblink.com | |||||||
| The Home Security Superstorethehomesecuritysuperstore.com | |||||||
| Lorex Corporation USlorex.com |
07 · Company
Who is behind SimpliSafe?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SimpliSafe is an e-commerce brand, founded in 2006 according to LinkedIn, on a domain registered in May 2006. It employs about 1,285 people.
- Founded
- 2006, per LinkedIn
- Domain registered
- 19 May 2006
- Employees
- 1,285 on LinkedIn
- Own store
- simplisafe.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SimpliSafe
What people ask Google about SimpliSafe.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SimpliSafe legit?
According to Gravity by Benchr, SimpliSafe is a brand: its website has existed since May 2006, its Trustpilot profile is claimed by the brand, it employs 1,285 people on LinkedIn, it has 71,037 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
SimpliSafe reviews
Customers rate SimpliSafe 3.8 out of 5 on Trustpilot over 17,476 reviews, 873 of them in the last twelve months: 59% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SimpliSafe?
SimpliSafe is an American home security company that designs wireless, cellular home security systems with professional monitoring services. Gravity by Benchr classifies it under Business & Home Security. Source: Gravity by Benchr product classification.
Does SimpliSafe have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SimpliSafe advertises on Facebook and Instagram and on Google, where its offers often run. Check simplisafe.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns SimpliSafe?
Gravity by Benchr records a company, founded in 2006 according to LinkedIn, on a domain registered in 2006, with 1,285 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is SimpliSafe growing?
Yes. Gravity by Benchr estimates about 1,876,700 visits to simplisafe.com in September 2026, down 9% in a month and up 11% over three months. SimpliSafe ranks #1 of 261 Business & Home Security brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is SimpliSafe's ad budget?
Gravity by Benchr does not publish a spend figure for SimpliSafe on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Business & Home Security brands?
Among Business & Home Security brands in the Gravity by Benchr index, SimpliSafe ranks #1 of 261 by estimated traffic. Its closest competitors on the same market are Ring, arlo.com, verisure.se, Blink Smart Security and The Home Security Superstore. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SimpliSafe.