Brand page · Hobbies & Creative Arts · Finland
Sinelli: 72.7k visits a month, 106 active Meta ads, Gravity score 561.
Sinelli — Sinelli Oy is a Finnish retailer specializing in arts and crafts supplies, operating both physical stores and an online shop with over 14,000 product items. In September 2026 sinelli.fi drew an estimated 72.7k visits, up 53% on the month before. It ranks #9 of 197 Hobbies & Creative Arts brands in Finland and holds a 4.2 Trustpilot rating over 1,493 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Hobbies & Creative Arts brands in Finland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sinelli Oy is a Finnish retailer specializing in arts and crafts supplies, operating both physical stores and an online shop with over 14,000 product items.
01 · Traffic
How much traffic Sinelli gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sinelli drew an estimated 72.7k visits in September 2026, up 53% on the month before and up 5% over three months.
- Worldwide#123,277of 4.5m sites · Top 5%
- In Finland#416of 20.4k sites · Top 5%
- Hobbies & Creative Arts, worldwide#2,528of 136,278 brands · Top 5%
- Hobbies & Creative Arts, Finland#9of 197 brands · Top 5%
72.7k
estimated visits in September
1 mo ▲ +52.5%4 mo ▲ +4.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sinelli.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sinelli holds 4.2 out of 5 on Trustpilot over 1,493 reviews, 1 of them in the last twelve months: 58% of customers give five stars and 8% one star. That volume places Sinelli in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Home & Garden
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sinelli sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sinelli's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sinelli in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sinelli is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sinelli runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since November 2023 (image, text, video).
Yksi tussi – rajattomasti mahdollisuuksiaSinelli2 Oct 2026video
Täältä kaikki tarvittavaSinelli2 Oct 2026video
Pehmeät kurpitsat syyskoristeluunSinelli2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad21 Oct 2026Creativ Company A/Sverified
Text ad21 Oct 2026Creativ Company A/Sverified
Text ad21 Oct 2026Creativ Company A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sinelli.
The creators who tag @sinellioy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sinellioy on Instagram, led by Maija Margaret (57.1k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMaija Margaret@maijamargaret · 🇫🇮 FI | Fashion style luxury Creator | 57.1k | 0.6% | 1 | Tagged @sinellioy |
06 · Competitors according to Gravity
Who Sinelli competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sinelli among Hobbies & Creative Arts brands in Finland. The closest is artdepot.co.il, then Shop Jacksons Online, Primus, Ritohobby.no, Stofdepotet, yulihobby.pl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| artdepot.co.ilartdepot.co.il | |||||||
| Shop Jacksons Onlinejacksons.com.au | |||||||
| Primusprimus-muenzen.com | |||||||
| Ritohobby.noritohobby.no | |||||||
| Stofdepotetstofdepotet.dk | |||||||
| yulihobby.plyulihobby.pl |
07 · Company
The company behind Sinelli.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sinelli is a company based in Finland, founded in 1998 according to LinkedIn, on a domain registered in January 2001. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- 1998, per LinkedIn
- Domain registered
- 30 Jan 2001
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sinelli.fi · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sinelli
What people ask Google about Sinelli.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sinelli legit?
According to Gravity by Benchr, Sinelli is a brand based in Finland: its website has existed since January 2001, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 11 people on LinkedIn, it has 11,380 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sinelli reviews: is it worth it?
Customers rate Sinelli 4.2 out of 5 on Trustpilot over 1,493 reviews, 1 of them in the last twelve months: 58% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sinelli sell?
Sinelli Oy is a Finnish retailer specializing in arts and crafts supplies, operating both physical stores and an online shop with over 14,000 product items. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Is there a Sinelli discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sinelli advertises on Facebook and Instagram and on Google, where its offers often run. Check sinelli.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sinelli?
Sinelli sells on its own website, sinelli.fi, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Sinelli?
Gravity by Benchr records a company based in Finland, founded in 1998 according to LinkedIn, on a domain registered in 2001, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sinelli growing?
Yes. Gravity by Benchr estimates about 72,700 visits to sinelli.fi in September 2026, up 53% in a month and up 5% over three months. Sinelli ranks #9 of 197 Hobbies & Creative Arts brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sinelli use?
Gravity by Benchr identifies sinelli.fi as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sinelli spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sinelli on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Finland?
Among Hobbies & Creative Arts brands in Finland in the Gravity by Benchr index, Sinelli ranks #9 of 197 by estimated traffic. Its closest competitors on the same market are artdepot.co.il, Shop Jacksons Online, Primus, Ritohobby.no and Stofdepotet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sinelli.