Brand page · Erotic · Denmark
Sinful: 312k visits a month, 14 active Meta ads.
Sinful — Sinful is a Danish-owned online sexshop that sells sex toys, lingerie and erotic products to women, men and couples. It is the largest online retailer of sex toys in Scandinavia with webshops across multiple European countries. In September 2026 sinful.dk drew an estimated 312k visits, down 5% on the month before.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Sinful is a Danish-owned online sexshop that sells sex toys, lingerie and erotic products to women, men and couples. It is the largest online retailer of sex toys in Scandinavia with webshops across multiple European countries.
01 · Traffic
How much traffic Sinful gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sinful drew an estimated 312k visits in September 2026, down 5% on the month before and down 23% over three months.
- Worldwide#36,383of 4.5m sites · Top 1%
- In Denmark#149of 21.4k sites · Top 1%
- Erotic, worldwide#22of 7,132 brands · Top 1%
- Erotic, Denmark—Data not available
312k
estimated visits in September
1 mo ▼ −5.4%4 mo ▼ −23.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sinful.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sinful holds 4.6 out of 5 on Trustpilot over 18,808 reviews, 1,178 of them in the last twelve months: 87% of customers give five stars and 2% one star. That volume places Sinful in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Erotic Clothing Store Sex Toy Store Adult Entertainment Store Lingerie Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sinful sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sinful's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sinful in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sinful is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sinful runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2024 (image).
Meld je hier aan 👉Sinful.global7 Oct 2026image
Meld je hier aan 👉Sinful.global7 Oct 2026image
Meld je hier aan 👉Sinful.global6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Sinful.
The creators who tag @sinful.global on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sinful competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sinful among Erotic brands in Denmark. The closest is shop.literotica.com, then Adulttoymegastore, dildoking.de, Fantazijos.lt, Exclusiva Sex Shop, vuxen.se.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| shop.literotica.comshop.literotica.com | |||||||
| Adulttoymegastoreadulttoymegastore.co.nz | |||||||
| dildoking.dedildoking.de | |||||||
| Fantazijos.ltfantazijos.lt | |||||||
| Exclusiva Sex Shopexclusivasex.com.br | |||||||
| vuxen.sevuxen.se |
07 · Company
The company behind Sinful.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sinful is a company based in Denmark, founded in 2008 according to LinkedIn, on a domain registered in September 2008. It employs about 87 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 2008, per LinkedIn
- Domain registered
- 28 Sept 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 87 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sinful.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sinful
What people ask Google about Sinful.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sinful legit?
According to Gravity by Benchr, Sinful is a brand based in Denmark: its website has existed since September 2008, its Trustpilot profile is claimed by the brand, it employs 87 people on LinkedIn, it has 36,493 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sinful reviews: is it worth it?
Customers rate Sinful 4.6 out of 5 on Trustpilot over 18,808 reviews, 1,178 of them in the last twelve months: 87% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sinful known for?
Sinful is a Danish-owned online sexshop that sells sex toys, lingerie and erotic products to women, men and couples. It is the largest online retailer of sex toys in Scandinavia with webshops across multiple European countries. Gravity by Benchr classifies it under Erotic. Source: Gravity by Benchr product classification.
Does Sinful have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sinful advertises on Facebook and Instagram and on Google, where its offers often run. Check sinful.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sinful?
Gravity by Benchr records a company based in Denmark, founded in 2008 according to LinkedIn, on a domain registered in 2008, with 87 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sinful doing well?
Not at the moment. Gravity by Benchr estimates about 311,600 visits to sinful.dk in September 2026, down 5% in a month and down 23% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Sinful spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sinful on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sinful.