Brand page · Erotic · Netherlands
Sinful: 64.3k visits a month, 14 active Meta ads, Gravity score 606.
Sinful — Sinful is a European e-commerce sex toy business and the largest in Northern Europe, offering a wide selection of high-quality sex toys for women, men, couples, and BDSM products. In September 2026 sinful.nl drew an estimated 64.3k visits, down 26% on the month before. It ranks #3 of 64 Erotic brands in Netherlands and holds a 3.9 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Erotic brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sinful is a European e-commerce sex toy business and the largest in Northern Europe, offering a wide selection of high-quality sex toys for women, men, couples, and BDSM products.
01 · Traffic
How much traffic Sinful gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sinful drew an estimated 64.3k visits in September 2026, down 26% on the month before and down 6% over three months.
- Worldwide#137,153of 4.5m sites · Top 5%
- In Netherlands#1,895of 78.6k sites · Top 5%
- Erotic, worldwide#152of 7,132 brands · Top 5%
- Erotic, Netherlands#3of 64 brands · Top 5%
64.3k
estimated visits in September
1 mo ▼ −25.8%4 mo ▼ −5.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sinful.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sinful holds 3.9 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 50% of customers give five stars and 20% one star.
Sex Toy Store Adult Entertainment Store Erotic Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sinful sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sinful's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sinful in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sinful is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sinful runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image).
Meld je hier aan 👉Sinful.global7 Oct 2026image
Meld je hier aan 👉Sinful.global7 Oct 2026image
Meld je hier aan 👉Sinful.global6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Sinful.
The creators who tag @sinful.global on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sinful competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sinful among Erotic brands in Netherlands. The closest is flirtshop.kz, then Sinful, Erotic24, Sinful, LOVE AND VIBES, Pulse and Cocktails.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| flirtshop.kzflirtshop.kz | |||||||
| Sinfulsinful.be | |||||||
| Erotic24erotic24.ro | |||||||
| Sinfulsinful.ch | |||||||
| LOVE AND VIBESloveandvibes.co.uk | |||||||
| Pulse and Cocktailspulseandcocktails.co.uk |
07 · Company
The company behind Sinful.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sinful is a company based in Netherlands, founded in 2008 according to LinkedIn, on a domain registered in January 2008. It employs about 87 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2008, per LinkedIn
- Domain registered
- 5 Jan 2008
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 87 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sinful.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sinful
What people ask Google about Sinful.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sinful a legit company?
According to Gravity by Benchr, Sinful is a brand based in Netherlands: its website has existed since January 2008, it employs 87 people on LinkedIn, it has 36,493 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sinful reviews
Customers rate Sinful 3.9 out of 5 on Trustpilot over 10 reviews, 3 of them in the last twelve months: 50% give five stars, 20% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sinful sell?
Sinful is a European e-commerce sex toy business and the largest in Northern Europe, offering a wide selection of high-quality sex toys for women, men, couples, and BDSM products. Gravity by Benchr classifies it under Erotic. Source: Gravity by Benchr product classification.
Does Sinful have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sinful advertises on Facebook and Instagram and on Google, where its offers often run. Check sinful.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sinful?
Gravity by Benchr records a company based in Netherlands, founded in 2008 according to LinkedIn, on a domain registered in 2008, with 87 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sinful doing well?
Not at the moment. Gravity by Benchr estimates about 64,300 visits to sinful.nl in September 2026, down 26% in a month and down 6% over three months. Sinful ranks #3 of 64 Erotic brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sinful's ad budget?
Gravity by Benchr does not publish a spend figure for Sinful on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Erotic brands in Netherlands?
Among Erotic brands in Netherlands in the Gravity by Benchr index, Sinful ranks #3 of 64 by estimated traffic. Its closest competitors on the same market are flirtshop.kz, Sinful, Erotic24, Sinful and LOVE AND VIBES. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sinful.