Brand page · Clothing · Australia
SIR.: 292K visits a month, 340 active Meta ads, Gravity score 571.
SIR. — SIR. is a contemporary Australian women's fashion label that specializes in separates, intimates and ready-to-wear clothing, offering minimalist silhouettes and elevated wardrobe essentials. In September 2026 sirthelabel.com drew an estimated 292K visits, up 20% on the month before. It ranks #111 of 12,275 Clothing brands in Australia and holds a 2.2 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SIR. is a contemporary Australian women's fashion label that specializes in separates, intimates and ready-to-wear clothing, offering minimalist silhouettes and elevated wardrobe essentials.
01 · Traffic
How much traffic SIR. gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SIR. drew an estimated 292K visits in September 2026, up 20% on the month before and down 32% over three months.
- Worldwide#38,429of 4.5M sites · Top 1%
- In Australia#763of 105K sites · Top 1%
- Clothing, worldwide#3,345of 459,295 brands · Top 1%
- Clothing, Australia#111of 12,275 brands · Top 1%
292K
estimated visits in September
1 mo ▲ +20.5%4 mo ▼ −32.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SIR..
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SIR. holds 2.2 out of 5 on Trustpilot over 12 reviews, 4 of them in the last twelve months: 8% of customers give five stars and 92% one star.
Women's Clothing Store Men's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SIR. sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SIR. sells on Shopify, 93% of its catalogue in stock. The best seller is Gift Card, at A$25.00–A$1,000.00, followed by Gift Wrapping (Optional) and Aries Cut Out Gown.
#1Gift CardSIR.A$25.00–A$1,000.00In stock
#2Gift Wrapping (Optional)SIR.A$10.00In stock
#3Aries Cut Out GownSIR.A$520.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SIR. in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 13% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$271.99
- Currency
- AUD
04 · Ads
What SIR. is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SIR. runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since June 2023 (image, text, video).
Resort ‘27. New ArrivalsSIR.6 Oct 2026image
SIR. | Separates, Intimates and Ready-to-wearSIR.6 Oct 2026image
New Arrivals | Dresses, Tops, Skirts & Swimwear | SIR. AUSIR.6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Sir The Labelverified
Text ad19 Oct 2026Sir The Labelverified
Text ad19 Oct 2026Sir The Labelverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SIR..
The creators who tag @sir__ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sir__ on Instagram, led by Nikki Campbell (15.9K followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNikki Campbell@nikki_campbell · 🇺🇸 US | Photography visual arts Creator | 15.9K | 2.8% | 8 | Tagged @sir__ |
06 · Competitors according to Gravity
Who SIR. competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SIR. among Clothing brands in Australia. The closest is Beginning Boutique, then SKATIE, Indah, fr.cupshe.com, DOLL, Lolé Swim.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Beginning Boutiquebeginningboutique.com.au | |||||||
| SKATIEskatie.com | |||||||
| Indahindahclothing.com | |||||||
| fr.cupshe.comfr.cupshe.com | |||||||
| DOLLdoll.com | |||||||
| Lolé Swimloleswim.com |
07 · Company
The company behind SIR..
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SIR. is a company based in Rosebery, Australia, on a domain registered in June 2014. It employs about 557 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Rosebery
- Founded
- Data not available
- Domain registered
- 12 Jun 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 557 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sirthelabel.com · Shopify · AUD
- Catalogue
- 149 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SIR.
What people ask Google about SIR..
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SIR. legit?
According to Gravity by Benchr, SIR. is a brand based in Rosebery, Australia: its website has existed since June 2014, it sells on a Shopify store, it employs 557 people on LinkedIn, it has 614,370 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SIR. reviews
Customers rate SIR. 2.2 out of 5 on Trustpilot over 12 reviews, 4 of them in the last twelve months: 8% give five stars, 92% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SIR. sell?
SIR. is a contemporary Australian women's fashion label that specializes in separates, intimates and ready-to-wear clothing, offering minimalist silhouettes and elevated wardrobe essentials. Gravity by Benchr classifies it under Clothing, with Dresses making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SIR. cost?
SIR.'s best seller, Gift Card, sells from A$25.00 to A$1,000.00 on sirthelabel.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check sirthelabel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a SIR. discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SIR. advertises on Facebook and Instagram and on Google, where its offers often run. Check sirthelabel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SIR.?
SIR. sells on its own website, sirthelabel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SIR.?
Gravity by Benchr records a company based in Rosebery, Australia, whose domain was registered in 2014, with 557 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SIR. doing well?
Not at the moment. Gravity by Benchr estimates about 291,800 visits to sirthelabel.com in September 2026, up 20% in a month and down 32% over three months. SIR. ranks #111 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SIR. use?
Gravity by Benchr identifies sirthelabel.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SIR.'s ad budget?
Gravity by Benchr does not publish a spend figure for SIR. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, SIR. ranks #111 of 12,275 by estimated traffic. Its closest competitors on the same market are Beginning Boutique, SKATIE, Indah, fr.cupshe.com, DOLL. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SIR..