Brand page · Clothing · Norway
SKAPPEL: 71.1k visits a month, 57 active Meta ads, Gravity score 723.
SKAPPEL — Skappel Oslo is a Norwegian knitwear brand that offers knit kits and readymade sweaters inspired by Scandinavian design, focusing on timeless, colorful, and sustainable garments. In September 2026 skappeloslo.com drew an estimated 71.1k visits, up 9% on the month before. It ranks #22 of 493 Clothing brands in Norway.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 46 peers: Clothing brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Skappel Oslo is a Norwegian knitwear brand that offers knit kits and readymade sweaters inspired by Scandinavian design, focusing on timeless, colorful, and sustainable garments.
01 · Traffic
How much traffic SKAPPEL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SKAPPEL drew an estimated 71.1k visits in September 2026, up 9% on the month before and up 298% over three months.
- Worldwide#125,636of 4.5m sites · Top 5%
- In Norway#540of 15.2k sites · Top 5%
- Clothing, worldwide#12,138of 459,295 brands · Top 5%
- Clothing, Norway#22of 493 brands · Top 5%
71.1k
estimated visits in September
1 mo ▲ +8.7%4 mo ▲ +298.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SKAPPEL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SKAPPEL holds 3.4 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Clothing Store Men's Clothing Store Streetwear Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SKAPPEL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SKAPPEL sells on Shopify, 83% of its catalogue in stock. The best seller is Suri | Norwegian Lambswool, at NOK 90.00, followed by Myk | Norwegian Lambswool and Spinnvill | Norwegian Lambswool.
#1Suri | Norwegian LambswoolSKAPPELNOK 90.00In stock
#2Myk | Norwegian LambswoolSKAPPELNOK 90.00In stock
#3Spinnvill | Norwegian LambswoolSKAPPELNOK 85.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SKAPPEL in its comparison group.
- Average rating
- 4.95 / 5
- Rated products
- 1% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$134.81
- Currency
- NOK
04 · Ads
What SKAPPEL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SKAPPEL runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2026 (text).
Vi tror på norsk ullSkappel12 Oct 2026video
SkappelSkappel12 Oct 2026image
Høstens mykeste strikkSkappel12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad7 Oct 2026Sister Act ASverified
Text ad7 Oct 2026Sister Act ASverified
Text ad7 Oct 2026Sister Act ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SKAPPEL.
The creators who tag @skappeloslo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who SKAPPEL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SKAPPEL among Clothing brands in Norway. The closest is BLCKWEAR, then CoraMisa, VENDETTA ARCHIVE, HAFU, Levelwear, mcgregornewyork.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BLCKWEARblckwear.com | |||||||
| CoraMisacoramisa.com | |||||||
| VENDETTA ARCHIVEvendettaarchive.com | |||||||
| HAFUhafustudio.co | |||||||
| Levelwearlevelwear.com | |||||||
| mcgregornewyork.commcgregornewyork.com |
07 · Company
The company behind SKAPPEL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SKAPPEL is a company based in Lysaker, Norway, on a domain registered in May 2021.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway · Lysaker
- Founded
- Data not available
- Domain registered
- 4 May 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- skappeloslo.com · Shopify · NOK
- Catalogue
- 156 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SKAPPEL
What people ask Google about SKAPPEL.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SKAPPEL a legit company?
According to Gravity by Benchr, SKAPPEL is a brand based in Lysaker, Norway: its website has existed since May 2021, it sells on a Shopify store, it has 152,185 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does SKAPPEL sell?
Skappel Oslo is a Norwegian knitwear brand that offers knit kits and readymade sweaters inspired by Scandinavian design, focusing on timeless, colorful, and sustainable garments. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SKAPPEL cost?
SKAPPEL's best seller, Suri | Norwegian Lambswool, sells NOK 90.00 on skappeloslo.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check skappeloslo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SKAPPEL promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SKAPPEL advertises on Facebook and Instagram and on Google, where its offers often run. Check skappeloslo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SKAPPEL?
SKAPPEL sells on its own website, skappeloslo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SKAPPEL?
Gravity by Benchr records a company based in Lysaker, Norway, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SKAPPEL doing well?
Yes. Gravity by Benchr estimates about 71,100 visits to skappeloslo.com in September 2026, up 9% in a month and up 298% over three months. SKAPPEL ranks #22 of 493 Clothing brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SKAPPEL use?
Gravity by Benchr identifies skappeloslo.com as a Shopify store (standard plan, not Shopify Plus), selling in NOK. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SKAPPEL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SKAPPEL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Norway?
Among Clothing brands in Norway in the Gravity by Benchr index, SKAPPEL ranks #22 of 493 by estimated traffic. Its closest competitors on the same market are BLCKWEAR, CoraMisa, VENDETTA ARCHIVE, HAFU and Levelwear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SKAPPEL.