Brand page · Clothing · United States
SKIMS: 9.4m visits a month, 876 active Meta ads, Gravity score 633.
SKIMS — SKIMS is an American fashion company creating the next generation of underwear, loungewear and shapewear for every body. In September 2026 skims.com drew an estimated 9.4m visits, down 10% on the month before. It ranks #7 of 97,158 Clothing brands in United States and holds a 3.1 Trustpilot rating over 7,223 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SKIMS is an American fashion company creating the next generation of underwear, loungewear and shapewear for every body.
01 · Traffic
How much traffic SKIMS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SKIMS drew an estimated 9.4m visits in September 2026, down 10% on the month before.
- Worldwide#2,282of 4.5m sites · Top 1%
- In United States#817of 1.2m sites · Top 1%
- Clothing, worldwide#142of 459,295 brands · Top 1%
- Clothing, United States#7of 97,158 brands · Top 1%
9.4m
estimated visits in September
1 mo ▼ −10.2%4 mo ▼ −0.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SKIMS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SKIMS holds 3.1 out of 5 on Trustpilot over 7,223 reviews, 1,059 of them in the last twelve months: 56% of customers give five stars and 28% one star. That volume places SKIMS in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, SKIMS scores 4.8 over 381 reviews.
Women's Clothing Store Underwear Store Activewear Store Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SKIMS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SKIMS sells on Shopify, 79% of its catalogue in stock. The best seller is FITS EVERYBODY THONG | ONYX, at US$20.00, followed by SOFT LOUNGE LONG SLIP DRESS | ONYX and COTTON JERSEY T-SHIRT | SOOT.
#1FITS EVERYBODY THONG | ONYXSKIMSUS$20.00In stock
#2SOFT LOUNGE LONG SLIP DRESS | ONYXSKIMSUS$88.00In stock
#3COTTON JERSEY T-SHIRT | SOOTSKIMSUS$48.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SKIMS in its comparison group.
- Average rating
- 4.26 / 5
- Rated products
- 83% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$74.00
- Currency
- USD
04 · Ads
What SKIMS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SKIMS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2023 (image, text, video).
SKIMS BrasSKIMS14 Oct 2026video
SKIMS LaceSKIMS14 Oct 2026video
The Alpine CollectionSKIMS14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Skims Body Incverified
Text ad20 Oct 2026Skims Body Incverified
Image ad20 Oct 2026Skims Body Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SKIMS.
The creators who tag @skims on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @skims on Instagram, led by Kim K Universo (40.5k followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKim K Universo@kimkuniverso · 🇺🇸 US | Cinema series pop culture Creator | 40.5k | 1.9% | 12 | Tagged @skims |
06 · Competitors according to Gravity
Who SKIMS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SKIMS among Clothing brands in United States. The closest is Spanx, then Underoutfit, FloralShe, HEYSHAPE, Lanude, pureleafye.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Spanxcheckout.spanx.com | |||||||
| Underoutfitunderoutfit.com | |||||||
| FloralShefloralshe.com | |||||||
| HEYSHAPEgetheyshape.com | |||||||
| Lanudelanude.com | |||||||
| pureleafye.compureleafye.com |
07 · Company
The company behind SKIMS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SKIMS is a company based in United States, on a domain registered in March 2000. It employs about 1,799 people and is listed at late_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 4 Mar 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,799 on LinkedIn
- Funding stage
- Late stage venture · last deal: series d
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- skims.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SKIMS
What people ask Google about SKIMS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SKIMS legit or a scam?
According to Gravity by Benchr, SKIMS is a brand based in United States: its website has existed since March 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,799 people on LinkedIn, it has 7,325,399 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SKIMS reviews: is it worth it?
Customers rate SKIMS 3.1 out of 5 on Trustpilot over 7,223 reviews, 1,059 of them in the last twelve months: 56% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, SKIMS scores 4.8 over 381 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SKIMS sell?
SKIMS is an American fashion company creating the next generation of underwear, loungewear and shapewear for every body. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SKIMS expensive?
SKIMS' best seller, FITS EVERYBODY THONG | ONYX, sells US$20.00 on skims.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check skims.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SKIMS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SKIMS advertises on Facebook and Instagram and on Google, where its offers often run. Check skims.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SKIMS?
SKIMS sells on its own website, skims.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SKIMS?
Gravity by Benchr records a company based in United States, whose domain was registered in 2000, with 1,799 employees on LinkedIn, listed at late_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SKIMS doing well?
Not at the moment. Gravity by Benchr estimates about 9,353,000 visits to skims.com in September 2026, down 10% in a month and down 0% over three months. SKIMS ranks #7 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SKIMS use?
Gravity by Benchr identifies skims.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SKIMS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SKIMS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, SKIMS ranks #7 of 97,158 by estimated traffic. Its closest competitors on the same market are Spanx, Underoutfit, FloralShe, HEYSHAPE and Lanude. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SKIMS.