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- SKIN functional
Brand page · Personal Care · South Africa
SKIN functional traffic, ads & competitors 54.5k visits a month, 57 active Meta ads, Gravity score 565.
SKIN functional — SKIN functional is a South African skincare brand that develops science-backed, dermatologist-tested skincare products including serums, moisturizers, and sunscreen. In September 2026 skinfunctional.com drew an estimated 54.5k visits, down 72% on the month before. It ranks #36 of 531 Personal Care brands in South Africa.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 49 peers: Personal Care brands in South Africa with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SKIN functional is a South African skincare brand that develops science-backed, dermatologist-tested skincare products including serums, moisturizers, and sunscreen.
01 · Traffic
SKIN functional website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SKIN functional drew an estimated 54.5k visits in September 2026, down 72% on the month before and down 25% over three months.
- Worldwide#157,939of 4.5m sites · Top 5%
- In South Africa#892of 33.7k sites · Top 5%
- Personal Care, worldwide#7,978of 215,119 brands · Top 5%
- Personal Care, South Africa#36of 531 brands · Top 10%
54.5k
estimated visits in September
1 mo ▼ −71.6%4 mo ▼ −24.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
SKIN functional reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SKIN functional holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
SKIN functional best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SKIN functional sells on Shopify, 93% of its catalogue in stock. The best seller is 2% Alpha Arbutin + Hyper-Brite Complex, at ZAR 70.00–ZAR 260.00, followed by 3,5% Hyaluronic Acid + 3% Peptides + NMF Serum and Salicylic Cleansing Complex.
#12% Alpha Arbutin + Hyper-Brite ComplexSKIN functionalZAR 70.00–ZAR 260.00In stock
#23,5% Hyaluronic Acid + 3% Peptides + NMF SerumSKIN functionalZAR 60.00–ZAR 250.00In stock
#3Salicylic Cleansing ComplexSKIN functionalZAR 30.00–ZAR 170.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SKIN functional in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 88% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$21.20
- Currency
- ZAR
04 · Ads
SKIN functional ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SKIN functional runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2022 (image, text, video).
Skin Functional breakout tonic – does it actually help hormonal acne AND the marks it leaves? Yes, if you’re consistent – the Ultimate BreaSKIN Functional30 Sept 2026video
Skin Functional dark mark moisturiser – what's the honest review for oily skin with dark spots? Yes – the Ultimate Uneven Skin Tone MoisturSKIN Functional30 Sept 2026video
Skin Functional Alpha Arbutin – what were the honest results for hyperpigmentation on darker skin tones? Yes – alpha arbutin gently inhibitSKIN Functional29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026NETAGEverified
Video ad20 Oct 2026NETAGEverified
Video ad19 Oct 2026NETAGEverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
SKIN functional influencers
The creators who tag @skin_functional on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @skin_functional on Instagram, led by Naliyani Uma (35.1k followers, 3.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNaliyani Uma@naliyani · 🇿🇦 ZA | Fashion style luxury Creator | 35.1k | 3.0% | 2 | Tagged @skin_functional |
06 · Competitors according to Gravity
SKIN functional competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SKIN functional among Personal Care brands in South Africa. The closest is The Perfume Garden, then ÉPRIS, The Purest Solutions, Atenea, Dermacy Labs, rubyrose.com.co.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Perfume Gardenperfumegarden.co.za | |||||||
| ÉPRISeprisfragrances.com | |||||||
| The Purest Solutionsthepurestsolutions.com | |||||||
| Ateneaateneaprofesional.com | |||||||
| Dermacy Labsdermacylabs.com | |||||||
| rubyrose.com.corubyrose.com.co |
07 · Company
Who is behind SKIN functional?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SKIN functional is a company based in Randburg, South Africa, founded in 2020 according to LinkedIn, on a domain registered in August 2019. It employs about 10 people.
- Entity country
- 🇿🇦 South Africa · Randburg
- Founded
- 2020, per LinkedIn
- Domain registered
- 12 Aug 2019
- Status
- Operating
- Employees
- 10 on LinkedIn
- Own store
- skinfunctional.com · Shopify · ZAR
- Catalogue
- 125 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SKIN functional
What people ask Google about SKIN functional.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SKIN functional legit or a scam?
According to Gravity by Benchr, SKIN functional is a brand based in Randburg, South Africa: its website has existed since August 2019, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 202,816 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is SKIN functional?
SKIN functional is a South African skincare brand that develops science-backed, dermatologist-tested skincare products including serums, moisturizers, and sunscreen. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SKIN functional expensive?
SKIN functional's best seller, 2% Alpha Arbutin + Hyper-Brite Complex, sells from ZAR 70.00 to ZAR 260.00 on skinfunctional.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check skinfunctional.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SKIN functional promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SKIN functional advertises on Facebook and Instagram and on Google, where its offers often run. Check skinfunctional.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SKIN functional?
SKIN functional sells on its own website, skinfunctional.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SKIN functional?
Gravity by Benchr records a company based in Randburg, South Africa, founded in 2020 according to LinkedIn, on a domain registered in 2019, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SKIN functional growing?
Not at the moment. Gravity by Benchr estimates about 54,500 visits to skinfunctional.com in September 2026, down 72% in a month and down 25% over three months. SKIN functional ranks #36 of 531 Personal Care brands in South Africa in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SKIN functional use?
Gravity by Benchr identifies skinfunctional.com as a Shopify store (standard plan, not Shopify Plus), selling in ZAR. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SKIN functional spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SKIN functional on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in South Africa?
Among Personal Care brands in South Africa in the Gravity by Benchr index, SKIN functional ranks #36 of 531 by estimated traffic. Its closest competitors on the same market are The Perfume Garden, ÉPRIS, The Purest Solutions, Atenea and Dermacy Labs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SKIN functional.