Brand page · Shoes · Sweden
SKOMAN traffic, ads & competitors 64.3k visits a month, 19 active Meta ads, Gravity score 649.
SKOMAN — SKOMAN is a Swedish shoe store offering shoes, bags, and shoe care products for women, men, and children from well-known brands, both online and in physical stores. In September 2026 skoman.se drew an estimated 64.3k visits, up 10% on the month before. It ranks #13 of 174 Shoes brands in Sweden and holds a 4.5 Trustpilot rating over 262 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Shoes brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SKOMAN is a Swedish shoe store offering shoes, bags, and shoe care products for women, men, and children from well-known brands, both online and in physical stores.
01 · Traffic
SKOMAN website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SKOMAN drew an estimated 64.3k visits in September 2026, up 10% on the month before and down 29% over three months.
- Worldwide#137,083of 4.5m sites · Top 5%
- In Sweden#1,024of 27.3k sites · Top 5%
- Shoes, worldwide#2,894of 46,962 brands · Top 10%
- Shoes, Sweden#13of 174 brands · Top 10%
64.3k
estimated visits in September
1 mo ▲ +9.9%4 mo ▼ −29.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
SKOMAN reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SKOMAN holds 4.5 out of 5 on Trustpilot over 262 reviews, 46 of them in the last twelve months: 79% of customers give five stars and 9% one star. That volume places SKOMAN in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
SKOMAN best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read SKOMAN's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places SKOMAN in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
SKOMAN ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SKOMAN runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2022 (image, text, video).
Höstens favoriter hos Skoman 🤎Skoman7 Oct 2026video
Nya favoriter att bära om och om igen 🤎Skoman6 Oct 2026image
✨Alltid fri frakt & snabba leveranserSkoman6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kängan i Nacka Aktiebolagverified
Text ad19 Oct 2026Kängan i Nacka Aktiebolagverified
Text ad10 Oct 2026Kängan i Nacka Aktiebolagverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
SKOMAN influencers
The creators who tag @skoman_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @skoman_official on Instagram, led by Magdalena Zboznik (32.1k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMagdalena Zboznik@meggi_zi · 🇮🇹 IT | Fashion style luxury Creator | 32.1k | 0.3% | 1 | Tagged @skoman_official |
06 · Competitors according to Gravity
SKOMAN competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SKOMAN among Shoes brands in Sweden. The closest is Brown's Shoe Fit Co, then Trends Footwear, Zapatos, Wide Shoes, ASBee(アスビー), Footshop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Brown's Shoe Fit Cobrownsshoefitco.com | |||||||
| Trends Footweartrends-footwear.com | |||||||
| Zapatoszapatos.hu | |||||||
| Wide Shoeswideshoes.com | |||||||
| ASBee(アスビー)asbee.jp | |||||||
| Footshopftshp.se |
07 · Company
Who is behind SKOMAN?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SKOMAN is a company based in Sweden. It employs about 14 people.
- Entity country
- 🇸🇪 Sweden
- Employees
- 14 on LinkedIn
- Own store
- skoman.se
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SKOMAN
What people ask Google about SKOMAN.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SKOMAN a legit company?
According to Gravity by Benchr, SKOMAN is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 14 people on LinkedIn, it has 3,377 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SKOMAN?
Customers rate SKOMAN 4.5 out of 5 on Trustpilot over 262 reviews, 46 of them in the last twelve months: 79% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SKOMAN?
SKOMAN is a Swedish shoe store offering shoes, bags, and shoe care products for women, men, and children from well-known brands, both online and in physical stores. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
SKOMAN promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SKOMAN advertises on Facebook and Instagram and on Google, where its offers often run. Check skoman.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns SKOMAN?
Gravity by Benchr records a company based in Sweden, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SKOMAN doing well?
Not at the moment. Gravity by Benchr estimates about 64,300 visits to skoman.se in September 2026, up 10% in a month and down 29% over three months. SKOMAN ranks #13 of 174 Shoes brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is SKOMAN's ad budget?
Gravity by Benchr does not publish a spend figure for SKOMAN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Sweden?
Among Shoes brands in Sweden in the Gravity by Benchr index, SKOMAN ranks #13 of 174 by estimated traffic. Its closest competitors on the same market are Brown's Shoe Fit Co, Trends Footwear, Zapatos, Wide Shoes and ASBee(アスビー). Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SKOMAN.