Brand page · Personal Care
Skroutz: 38.6m visits a month, 33 active Meta ads.
Skroutz — Βρες εκατομμύρια προϊόντα, ανακάλυψε χιλιάδες προσφορές & διάβασε απόψεις χρηστών. Εγγύηση ασφάλειας με άμεση αγορά από το Skroutz!. In September 2026 skroutz.gr drew an estimated 38.6m visits, down 2% on the month before. It ranks #1 of 195 Personal Care brands and holds a 4.0 Trustpilot rating over 4,361 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Βρες εκατομμύρια προϊόντα, ανακάλυψε χιλιάδες προσφορές & διάβασε απόψεις χρηστών. Εγγύηση ασφάλειας με άμεση αγορά από το Skroutz!
01 · Traffic
How much traffic Skroutz gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Skroutz drew an estimated 38.6m visits in September 2026, down 2% on the month before and up 1% over three months.
- Worldwide#541of 4.5m sites · Top 1%
- In Greece#1of 27.6k sites · Top 1%
- Personal Care, worldwide#21of 215,119 brands · Top 1%
- Personal Care, Greece#1of 195 brands · Top 1%
38.6m
estimated visits in September
1 mo ▼ −1.7%4 mo ▲ +0.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Skroutz.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Skroutz holds 4.0 out of 5 on Trustpilot over 4,361 reviews, 1,715 of them in the last twelve months: 68% of customers give five stars and 21% one star. That volume places Skroutz in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Skroutz sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Skroutz's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Skroutz in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Skroutz is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Skroutz runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
Skroutz Book Awards 2026 - Ψήφισε τα αγαπημένα σου βιβλία!Skroutz.gr13 Oct 2026image
Ψήφισε εδώ 👉Skroutz.gr11 Oct 2026image
Ψήφισε εδώ 👉Skroutz.gr7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Skroutz Societe Anonyme Internet Servicesverified
Text ad21 Oct 2026Skroutz Societe Anonyme Internet Servicesverified
Text ad21 Oct 2026Skroutz Societe Anonyme Internet Servicesverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Skroutz.
The creators who tag @skroutz.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @skroutz.official on Instagram, led by easy 97.2💫 (24.9k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| eeasy 97.2💫@easy972gr · 🇬🇷 GR | Music concerts dance Creator | 24.9k | 1.3% | 2 | Tagged @skroutz.official |
06 · Competitors according to Gravity
Who Skroutz competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Skroutz among Personal Care brands. The closest is Germanos, then mediamarkt.de, e-shop.gr, emag.ro, Tek4life, allsmart.gr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Germanosgermanos.gr | |||||||
| mediamarkt.demediamarkt.de | |||||||
| e-shop.gre-shop.gr | |||||||
| emag.roemag.ro | |||||||
| Tek4lifetek4life.pt | |||||||
| allsmart.grallsmart.gr |
07 · Company
The company behind Skroutz.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Skroutz is an e-commerce brand, founded in 2005 according to LinkedIn. It employs about 531 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- Data not available
- Founded
- 2005, per LinkedIn
- Domain registered
- Data not available
- Share capital
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- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- 531 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- skroutz.gr
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Skroutz
What people ask Google about Skroutz.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Skroutz legit or a scam?
According to Gravity by Benchr, Skroutz is a brand: its Trustpilot profile is claimed by the brand, it employs 531 people on LinkedIn, it has 52,481 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Skroutz?
Customers rate Skroutz 4.0 out of 5 on Trustpilot over 4,361 reviews, 1,715 of them in the last twelve months: 68% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Skroutz known for?
Βρες εκατομμύρια προϊόντα, ανακάλυψε χιλιάδες προσφορές & διάβασε απόψεις χρηστών. Εγγύηση ασφάλειας με άμεση αγορά από το Skroutz! Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Skroutz discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Skroutz advertises on Facebook and Instagram and on Google, where its offers often run. Check skroutz.gr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Skroutz?
Gravity by Benchr records a company, founded in 2005 according to LinkedIn, with 531 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Skroutz growing?
Yes. Gravity by Benchr estimates about 38,604,000 visits to skroutz.gr in September 2026, down 2% in a month and up 1% over three months. Skroutz ranks #1 of 195 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Skroutz spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Skroutz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Skroutz ranks #1 of 195 by estimated traffic. Its closest competitors on the same market are Germanos, mediamarkt.de, e-shop.gr, emag.ro and Tek4life. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Skroutz.