- Gravity
- Rankings
- Apparel & Accessories
- Clothing
- Skull and Bones
Brand page · Clothing · United States
Skull and Bones traffic, ads & competitors 56.9k visits a month, 152 active Meta ads, Gravity score 589.
Skull and Bones — Skull and Bones is a luxury fashion brand specializing in men's underwear, offering floral and printed styles with a focus on comfort and bold design. In September 2026 skullandbones.com drew an estimated 56.9k visits, up 13% on the month before. It ranks #2,503 of 97,158 Clothing brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Skull and Bones is a luxury fashion brand specializing in men's underwear, offering floral and printed styles with a focus on comfort and bold design.
01 · Traffic
Skull and Bones website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Skull and Bones drew an estimated 56.9k visits in September 2026, up 13% on the month before and down 20% over three months.
- Worldwide#152,090of 4.5m sites · Top 5%
- In United States#49,038of 1.2m sites · Top 5%
- Clothing, worldwide#14,669of 459,295 brands · Top 5%
- Clothing, United States#2,503of 97,158 brands · Top 5%
56.9k
estimated visits in September
1 mo ▲ +12.8%4 mo ▼ −19.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Skull and Bones reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Skull and Bones holds 3.7 out of 5 on Trustpilot over 5 reviews, 3 of them in the last twelve months: 60% of customers give five stars and 20% one star.
Men's Clothing Store Clothing Store Underwear Store Women's Clothing Store Swimwear Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Skull and Bones best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Skull and Bones sells on Shopify, 97% of its catalogue in stock. The best seller is Skull and Bones Burnout Trunk Black, at US$32.00, followed by Tartan Plaid Brief and Dutch Floral Mesh Pink Trunk.
#1Skull and Bones Burnout Trunk BlackSkull and BonesUS$32.00In stock
#2Tartan Plaid BriefSkull and BonesUS$29.00In stock
#3Dutch Floral Mesh Pink TrunkSkull and BonesUS$34.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Skull and Bones in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 91% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$34.00
- Currency
- USD
04 · Ads
Skull and Bones ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Skull and Bones runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
The Feel Is Everything.Skull and Bones7 Oct 2026image
The Feel Is Everything.Skull and Bones4 Oct 2026image
Playful Poppy Collection: Get It Now!Skull and Bones4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Skull and Bones Incverified
Text ad21 Oct 2026Skull and Bones Incverified
Text ad21 Oct 2026Skull and Bones Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Skull and Bones influencers
The creators who tag @skullandbones_nyc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @skullandbones_nyc on Instagram, led by Falcon Studios (83.7k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFalcon Studios@officialmenoffalcon · 🇺🇸 US | Cinema series pop culture Creator | 83.7k | 1.0% | 3 | Tagged @skullandbones_nyc |
06 · Competitors according to Gravity
Skull and Bones competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Skull and Bones among Clothing brands in the United States. The closest is Trendy Undies, then Body Aware, SHEATH, Adonis by Kyhry, b.WR, underweardanceparty.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Trendy Undiestrendyundies.com | |||||||
| Body Awarebodyaware.com | |||||||
| SHEATHsheathunderwear.com | |||||||
| Adonis by Kyhryadonisunderwear.com | |||||||
| b.WRwearbwr.com | |||||||
| underweardanceparty.comunderweardanceparty.com |
07 · Company
Who is behind Skull and Bones?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Skull and Bones is a company based in Lido beach, United States, founded in 2015 according to LinkedIn, on a domain registered in January 2001. It employs about 8 people.
- Entity country
- 🇺🇸 United States · Lido beach
- Founded
- 2015, per LinkedIn
- Domain registered
- 25 Jan 2001
- Status
- Operating
- Employees
- 8 on LinkedIn · 2-10
- Own store
- skullandbones.com · Shopify · USD
- Catalogue
- 62 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Skull and Bones
What people ask Google about Skull and Bones.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Skull and Bones legit or a scam?
According to Gravity by Benchr, Skull and Bones is a brand based in Lido beach, United States: its website has existed since January 2001, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 85,027 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Skull and Bones known for?
Skull and Bones is a luxury fashion brand specializing in men's underwear, offering floral and printed styles with a focus on comfort and bold design. Gravity by Benchr classifies it under Clothing, with Men's Undergarments making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Skull and Bones prices: how much is it?
Skull and Bones' best seller, Skull and Bones Burnout Trunk Black, sells US$32.00 on skullandbones.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check skullandbones.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Skull and Bones discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Skull and Bones advertises on Facebook and Instagram and on Google, where its offers often run. Check skullandbones.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Skull and Bones?
Skull and Bones sells on its own website, skullandbones.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Skull and Bones?
Gravity by Benchr records a company based in Lido beach, United States, founded in 2015 according to LinkedIn, on a domain registered in 2001, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Skull and Bones doing well?
Not at the moment. Gravity by Benchr estimates about 56,900 visits to skullandbones.com in September 2026, up 13% in a month and down 20% over three months. Skull and Bones ranks #2,503 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Skull and Bones use?
Gravity by Benchr identifies skullandbones.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Skull and Bones' ad budget?
Gravity by Benchr does not publish a spend figure for Skull and Bones on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, Skull and Bones ranks #2,503 of 97,158 by estimated traffic. Its closest competitors on the same market are Trendy Undies, Body Aware, SHEATH, Adonis by Kyhry and b.WR. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Skull and Bones.