Brand page · Jewelry · Sweden
SKULTUNA: 76.1k visits a month, 312 active Meta ads, Gravity score 539.
SKULTUNA — Skultuna is a Swedish premium brand that manufactures brass products including home decor, jewelry, and accessories. In September 2026 skultuna.com drew an estimated 76.1k visits, up 19% on the month before. It ranks #11 of 564 Jewelry brands in Sweden and holds a 4.6 Trustpilot rating over 913 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 32 peers: Jewelry brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Skultuna is a Swedish premium brand that manufactures brass products including home decor, jewelry, and accessories.
01 · Traffic
How much traffic SKULTUNA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SKULTUNA drew an estimated 76.1k visits in September 2026, up 19% on the month before and down 36% over three months.
- Worldwide#118,661of 4.5m sites · Top 5%
- In Sweden#888of 27.3k sites · Top 5%
- Jewelry, worldwide#2,609of 132,285 brands · Top 5%
- Jewelry, Sweden#11of 564 brands · Top 5%
76.1k
estimated visits in September
1 mo ▲ +19.1%4 mo ▼ −35.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SKULTUNA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SKULTUNA holds 4.6 out of 5 on Trustpilot over 913 reviews, 386 of them in the last twelve months: 81% of customers give five stars and 5% one star. That volume places SKULTUNA in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Home Improvement Store Decoration and Interior Design Store Jewellery Manufacturer Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SKULTUNA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SKULTUNA sells on Shopify, 93% of its catalogue in stock. The best seller is Gift Bag, at SEK 30.00, followed by ENGRAVING and Flaggstång Klassisk.
#1Gift BagSKULTUNASEK 30.00In stock
#2ENGRAVINGSKULTUNASEK 250.00In stock
#3Flaggstång KlassiskSKULTUNASEK 1,100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SKULTUNA in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 19% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$174.88
- Currency
- SEK
04 · Ads
What SKULTUNA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SKULTUNA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Skultuna WatchesSkultuna7 Oct 2026video
Skultuna X SnoopySkultuna7 Oct 2026image
Le Petit Prince x SkultunaSkultuna7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Skultunaverified
Text ad21 Oct 2026Skultunaverified
Text ad21 Oct 2026Skultunaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SKULTUNA.
The creators who tag @skultuna1607 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @skultuna1607 on Instagram, led by Ølen Møbel (33.6k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ØØlen Møbel@olenmobel · 🇳🇴 NO | Decoration garden diy Creator | 33.6k | 1.2% | 4 | Tagged @skultuna1607 |
06 · Competitors according to Gravity
Who SKULTUNA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SKULTUNA among Jewelry brands in Sweden. The closest is Freya & Thor of Sweden, then Karma and Luck, ילון סברובסקי, RAVIPA, inori.com, momentici.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Freya & Thor of Swedenfreyathor.com | |||||||
| Karma and Luckkarmaandluck.com | |||||||
| ילון סברובסקיshop.yalon.co.il | |||||||
| RAVIPAravipa.com | |||||||
| inori.cominori.com | |||||||
| momentici.commomentici.com |
07 · Company
The company behind SKULTUNA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SKULTUNA is a company based in Skultuna, Sweden, founded in 1607 according to LinkedIn, on a domain registered in July 1997. It employs about 62 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Skultuna
- Founded
- 1607, per LinkedIn
- Domain registered
- 11 Jul 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 62 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- skultuna.com · Shopify · SEK
- Catalogue
- 152 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SKULTUNA
What people ask Google about SKULTUNA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SKULTUNA legit or a scam?
According to Gravity by Benchr, SKULTUNA is a brand based in Skultuna, Sweden: its website has existed since July 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 62 people on LinkedIn, it has 203,514 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SKULTUNA?
Customers rate SKULTUNA 4.6 out of 5 on Trustpilot over 913 reviews, 386 of them in the last twelve months: 81% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SKULTUNA known for?
Skultuna is a Swedish premium brand that manufactures brass products including home decor, jewelry, and accessories. Gravity by Benchr classifies it under Jewelry, with Bracelets making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SKULTUNA cost?
SKULTUNA's best seller, Gift Bag, sells SEK 30.00 on skultuna.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check skultuna.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SKULTUNA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SKULTUNA advertises on Facebook and Instagram and on Google, where its offers often run. Check skultuna.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SKULTUNA?
SKULTUNA sells on its own website, skultuna.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SKULTUNA?
Gravity by Benchr records a company based in Skultuna, Sweden, founded in 1607 according to LinkedIn, on a domain registered in 1997, with 62 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SKULTUNA growing?
Not at the moment. Gravity by Benchr estimates about 76,100 visits to skultuna.com in September 2026, up 19% in a month and down 36% over three months. SKULTUNA ranks #11 of 564 Jewelry brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SKULTUNA use?
Gravity by Benchr identifies skultuna.com as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SKULTUNA's ad budget?
Gravity by Benchr does not publish a spend figure for SKULTUNA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Sweden?
Among Jewelry brands in Sweden in the Gravity by Benchr index, SKULTUNA ranks #11 of 564 by estimated traffic. Its closest competitors on the same market are Freya & Thor of Sweden, Karma and Luck, ילון סברובסקי, RAVIPA and inori.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SKULTUNA.