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- Sleepy Nights
Brand page · Books · Denmark
Sleepy Nights: 33.4k visits a month, 91 active Meta ads, Gravity score 649.
Sleepy Nights — Sleepy Nights is a Danish company that sells exclusive top mattresses, duvets, and pillows designed for optimal sleep comfort. In September 2026 sleepynights.dk drew an estimated 33.4k visits, up 16% on the month before. It ranks #19 of 151 Books brands in Denmark and holds a 4.3 Trustpilot rating over 844 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 18 peers: Books brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sleepy Nights is a Danish company that sells exclusive top mattresses, duvets, and pillows designed for optimal sleep comfort.
01 · Traffic
How much traffic Sleepy Nights gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sleepy Nights drew an estimated 33.4k visits in September 2026, up 16% on the month before and up 1,355% over three months.
- Worldwide#240,251of 4.5m sites · Top 10%
- In Denmark#1,423of 21.4k sites · Top 10%
- Books, worldwide#2,864of 53,824 brands · Top 10%
- Books, Denmark#19of 151 brands · Top 20%
33.4k
estimated visits in September
1 mo ▲ +15.6%4 mo ▲ +1,354.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sleepy Nights.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sleepy Nights holds 4.3 out of 5 on Trustpilot over 844 reviews, 749 of them in the last twelve months: 69% of customers give five stars and 11% one star. That volume places Sleepy Nights in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sleepy Nights sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sleepy Nights sells on Shopify, 100% of its catalogue in stock. The best seller is Sleepy Nights Original Luksuriøs Topmadras, at DKK 749.95–DKK 1,099.95, followed by Sleepy Nights Original Topmadras and Sleepy Premium – Danmarks Mest Komfortable Hovedpude.
#2Sleepy Nights Original Luksuriøs TopmadrasSleepy NightsDKK 749.95–DKK 1,099.95In stock- #3Sleepy Nights Original TopmadrasSleepy NightsDKK 999.95–DKK 1,249.95In stock
Sleepy Premium – Danmarks Mest Komfortable HovedpudeSleepy NightsDKK 999.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sleepy Nights in its comparison group.
- Average rating
- 4.23 / 5
- Rated products
- 70% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$149.83
- Currency
- DKK
04 · Ads
What Sleepy Nights is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sleepy Nights runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text).
20 testplekken: -63% op de topper met 4,7★Sleepy Nights11 Oct 2026image
Testpanel: slaap op een topper van €269,95 voor €99,95Sleepy Nights9 Oct 2026image
20 testplekken: -63% op de topper met 4,7★Sleepy Nights1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Arctic Recovery ApSverified
Text ad20 Oct 2026Arctic Recovery ApSverified
Text ad20 Oct 2026Arctic Recovery ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sleepy Nights.
The creators who tag @sleepynights_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sleepy Nights competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sleepy Nights among Books brands in Denmark. The closest is Lalatoto, then Karoo Farm Box, argentumpannonia.hu, Eurofunda, Woolow, LIMALINEN.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lalatotolalatoto.dk | |||||||
| Karoo Farm Boxkaroofarmbox.co.za | |||||||
| argentumpannonia.huargentumpannonia.hu | |||||||
| Eurofundaeurofunda.cl | |||||||
| Woolowwoolow.com | |||||||
| LIMALINENlimalinen.com |
07 · Company
The company behind Sleepy Nights.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sleepy Nights is a company based in Aarhus N, Denmark, founded in 1957 according to LinkedIn, on a domain registered in June 2025. It employs about 643 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Aarhus N
- Founded
- 1957, per LinkedIn
- Domain registered
- 12 Jun 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 643 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sleepynights.dk · Shopify · DKK
- Catalogue
- 1 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sleepy Nights
What people ask Google about Sleepy Nights.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sleepy Nights legit?
According to Gravity by Benchr, Sleepy Nights is a brand based in Aarhus N, Denmark: its website has existed since June 2025, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 643 people on LinkedIn, it has 399 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sleepy Nights reviews: is it worth it?
Customers rate Sleepy Nights 4.3 out of 5 on Trustpilot over 844 reviews, 749 of them in the last twelve months: 69% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sleepy Nights known for?
Sleepy Nights is a Danish company that sells exclusive top mattresses, duvets, and pillows designed for optimal sleep comfort. Gravity by Benchr classifies it under Books, with Rugs making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Sleepy Nights cost?
Sleepy Nights' best seller, Sleepy Nights Original Luksuriøs Topmadras, sells from DKK 749.95 to DKK 1,099.95 on sleepynights.dk. 100% of the catalogue is in stock. Gravity does not track prices daily: check sleepynights.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Sleepy Nights discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sleepy Nights advertises on Facebook and Instagram and on Google, where its offers often run. Check sleepynights.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Sleepy Nights?
Sleepy Nights sells on its own website, sleepynights.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sleepy Nights?
Gravity by Benchr records a company based in Aarhus N, Denmark, founded in 1957 according to LinkedIn, on a domain registered in 2025, with 643 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sleepy Nights doing well?
Yes. Gravity by Benchr estimates about 33,400 visits to sleepynights.dk in September 2026, up 16% in a month and up 1,355% over three months. Sleepy Nights ranks #19 of 151 Books brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sleepy Nights use?
Gravity by Benchr identifies sleepynights.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sleepy Nights spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sleepy Nights on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in Denmark?
Among Books brands in Denmark in the Gravity by Benchr index, Sleepy Nights ranks #19 of 151 by estimated traffic. Its closest competitors on the same market are Lalatoto, Karoo Farm Box, argentumpannonia.hu, Eurofunda and Woolow. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sleepy Nights.