Brand page · Tools · United States
Slice: 39.6k visits a month, 14 active Meta ads, Gravity score 619.
Slice — Slice's ceramic safety knives reimagine safety and the cutting edge. Learn why over half the Fortune 1000 trusts Slice to lower costs and reduce injuries. In September 2026 sliceproducts.com drew an estimated 39.6k visits, down 17% on the month before. It ranks #217 of 3,410 Tools brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 214 peers: Tools brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Slice's ceramic safety knives reimagine safety and the cutting edge. Learn why over half the Fortune 1000 trusts Slice to lower costs and reduce injuries.
01 · Traffic
How much traffic Slice gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Slice drew an estimated 39.6k visits in September 2026, down 17% on the month before and down 36% over three months.
- Worldwide#207,473of 4.5m sites · Top 5%
- In United States#65,683of 1.2m sites · Top 10%
- Tools, worldwide#1,653of 49,532 brands · Top 5%
- Tools, United States#217of 3,410 brands · Top 10%
39.6k
estimated visits in September
1 mo ▼ −17.2%4 mo ▼ −35.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Slice.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Slice holds 3.2 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 0% one star.
Construction & Manufacturing
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Slice sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Slice sells on Shopify, 98% of its catalogue in stock. The best seller is Safety Cutter, at US$8.79, followed by Manual Mini Cutter and Manual Box Cutter.
#1Safety CutterSliceUS$8.79In stock
#2Manual Mini CutterSliceUS$14.29In stock
#3Manual Box CutterSliceUS$28.04In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Slice in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 84% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$35.19
- Currency
- USD
04 · Ads
What Slice is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Slice runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp.
Consider this your sign to enter your unboxing era. 📦✂️🧡 Prime Big Deal Days are here! Shop October 6 & 7 and save on your favorite Slice tSlice, Inc.7 Oct 2026video
Things we love to hear: “Your Slice favorites are on sale.” 🧡 Shop Prime Day deals October 6 & 7 and grab the Slice tools you’ve been eyeinSlice, Inc.6 Oct 2026video
Why do the tiniest clothes come with the MOST tags?! 😂👶 Snip, snip, snip. The Slice Large Scissors make tackling that pile of baby clothesSlice, Inc.3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Slice.
The creators who tag @slice_cuts on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @slice_cuts on Instagram, led by tiffany nguyen | travel, adventure, storytelling (348k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ttiffany nguyen | travel, adventure, storytelling@tiffpenguin · 🇺🇸 US | Travel tourism exploration Creator | 348k | 0.2% | 1 | Tagged @slice_cuts |
06 · Competitors according to Gravity
Who Slice competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Slice among Tools brands in United States. The closest is OlfaProducts, then Evolution Power Tools, Evolution CA, Canary, BeaverCraft, The Ringinator®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OlfaProductsolfaproducts.com | |||||||
| Evolution Power Toolsstore.evolutionpowertools.com | |||||||
| Evolution CAevolutionpowertools.ca | |||||||
| Canarycanary-usa.com | |||||||
| BeaverCraftbeavercrafttools.com | |||||||
| The Ringinator®ringinator.com |
07 · Company
The company behind Slice.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Slice is a company based in Sunny Isles, United States, founded in 2008 according to LinkedIn, on a domain registered in November 2006. It employs about 15 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Sunny Isles
- Founded
- 2008, per LinkedIn
- Domain registered
- 15 Nov 2006
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn · 11-50
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sliceproducts.com · Shopify · USD
- Catalogue
- 51 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Slice
What people ask Google about Slice.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Slice legit?
According to Gravity by Benchr, Slice is a brand based in Sunny Isles, United States: its website has existed since November 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 26,262 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Slice sell?
Slice's ceramic safety knives reimagine safety and the cutting edge. Learn why over half the Fortune 1000 trusts Slice to lower costs and reduce injuries. Gravity by Benchr classifies it under Tools, with Cutters making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Slice expensive?
Slice's best seller, Safety Cutter, sells US$8.79 on sliceproducts.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check sliceproducts.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Slice promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Slice advertises on Facebook and Instagram, where its offers often run. Check sliceproducts.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Slice?
Slice sells on its own website, sliceproducts.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Slice?
Gravity by Benchr records a company based in Sunny Isles, United States, founded in 2008 according to LinkedIn, on a domain registered in 2006, with 15 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Slice growing?
Not at the moment. Gravity by Benchr estimates about 39,600 visits to sliceproducts.com in September 2026, down 17% in a month and down 36% over three months. Slice ranks #217 of 3,410 Tools brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Slice use?
Gravity by Benchr identifies sliceproducts.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Slice spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Slice on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Tools brands in United States?
Among Tools brands in United States in the Gravity by Benchr index, Slice ranks #217 of 3,410 by estimated traffic. Its closest competitors on the same market are OlfaProducts, Evolution Power Tools, Evolution CA, Canary and BeaverCraft. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Slice.