Brand page · Clothing Accessories · United States
Slip: 127K visits a month, 41 active Meta ads, Gravity score 554.
Slip — Slip is an Australian-owned brand that specializes in pure silk pillowcases and accessories designed to prevent aging, sleep creases, and bed head. The brand offers a range of products including pillowcases, sleep masks, scrunchies, hair accessories, and travel sets made from silk. In September 2026 slip.com drew an estimated 127K visits, up 10% on the month before. It ranks #291 of 34,142 Clothing Accessories brands in United States and holds a 2.7 Trustpilot rating over 48 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Clothing Accessories brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Slip is an Australian-owned brand that specializes in pure silk pillowcases and accessories designed to prevent aging, sleep creases, and bed head. The brand offers a range of products including pillowcases, sleep masks, scrunchies, hair accessories, and travel sets made from silk.
01 · Traffic
How much traffic Slip gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Slip drew an estimated 127K visits in September 2026, up 10% on the month before and up 11% over three months.
- Worldwide#76,868of 4.5M sites · Top 5%
- In United States#25,365of 1.2M sites · Top 5%
- Clothing Accessories, worldwide#833of 85,207 brands · Top 1%
- Clothing Accessories, United States#291of 34,142 brands · Top 1%
127K
estimated visits in September
1 mo ▲ +10.0%4 mo ▲ +10.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Slip.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Slip holds 2.7 out of 5 on Trustpilot over 48 reviews, 9 of them in the last twelve months: 63% of customers give five stars and 29% one star. That volume places Slip in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Slip sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Slip sells on Shopify, 97% of its catalogue in stock. The best seller is White Queen Zippered Pillowcase, at US$120.00, followed by Multi Skinny Scrunchies and Black Contour Sleep Mask.
#1White Queen Zippered PillowcaseSlipUS$120.00In stock
#2Multi Skinny ScrunchiesSlipUS$51.00In stock
#3Black Contour Sleep MaskSlipUS$79.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Slip in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 85% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$120.00
- Currency
- USD
04 · Ads
What Slip is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Slip runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
With Complimentary Pouchslip5 Oct 2026image
New Releases. Just Landed.slip3 Oct 2026video
Award-Winning Pillowcasesslip2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Slip Silk Pillowcase LLCverified
Image ad20 Oct 2026Slip Silk Pillowcase LLCverified
Image ad20 Oct 2026Slip Silk Pillowcase LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Slip.
The creators who tag @slipsilkpillowcase on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @slipsilkpillowcase on Instagram, led by فّ (23.9K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ففّ@fnightgowns · 🇦🇪 AE | Fashion style luxury Creator | 23.9K | — | 3 | Tagged @slipsilkpillowcase |
06 · Competitors according to Gravity
Who Slip competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Slip among Clothing Accessories brands in United States. The closest is Blissy, then SILKSILKY, Dore & Rose, Maison de la Soie, minovet.com, Only Curls.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Blissyblissy.com | |||||||
| SILKSILKYsilksilky.com | |||||||
| Dore & Rosedoreandrose.com | |||||||
| Maison de la Soiemaisondelasoie.com | |||||||
| minovet.comminovet.com | |||||||
| Only Curlsonlycurls.com |
07 · Company
The company behind Slip.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Slip is a company based in New York, United States, founded in 2004 according to LinkedIn, on a domain registered in April 1994. It employs about 46 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2004, per LinkedIn
- Domain registered
- 20 Apr 1994
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 46 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- slip.com · Shopify · USD
- Catalogue
- 135 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Slip
What people ask Google about Slip.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Slip legit?
According to Gravity by Benchr, Slip is a brand based in New York, United States: its website has existed since April 1994, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 46 people on LinkedIn, it has 310,087 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Slip?
Customers rate Slip 2.7 out of 5 on Trustpilot over 48 reviews, 9 of them in the last twelve months: 63% give five stars, 29% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Slip known for?
Slip is an Australian-owned brand that specializes in pure silk pillowcases and accessories designed to prevent aging, sleep creases, and bed head. The brand offers a range of products including pillowcases, sleep masks, scrunchies, hair accessories, and travel sets made from silk. Gravity by Benchr classifies it under Clothing Accessories, with Hair Accessories making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Slip cost?
Slip's best seller, White Queen Zippered Pillowcase, sells US$120.00 on slip.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check slip.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Slip have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Slip advertises on Facebook and Instagram and on Google, where its offers often run. Check slip.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Slip?
Slip sells on its own website, slip.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Slip?
Gravity by Benchr records a company based in New York, United States, founded in 2004 according to LinkedIn, on a domain registered in 1994, with 46 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Slip doing well?
Yes. Gravity by Benchr estimates about 126,500 visits to slip.com in September 2026, up 10% in a month and up 11% over three months. Slip ranks #291 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Slip use?
Gravity by Benchr identifies slip.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Slip spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Slip on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Slip ranks #291 of 34,142 by estimated traffic. Its closest competitors on the same market are Blissy, SILKSILKY, Dore & Rose, Maison de la Soie, minovet.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Slip.