Brand page · Clothing Accessories · United Kingdom
Only Curls: 203K visits a month, 170 active Meta ads, Gravity score 635.
Only Curls — Only Curls is a London-based haircare brand that sells hydrating hair products and curly accessories specially formulated for all curl types. In September 2026 onlycurls.com drew an estimated 203K visits, up 12% on the month before. It ranks #46 of 6,238 Clothing Accessories brands in United Kingdom and holds a 4.1 Trustpilot rating over 853 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 94 peers: Clothing Accessories brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Only Curls is a London-based haircare brand that sells hydrating hair products and curly accessories specially formulated for all curl types.
01 · Traffic
How much traffic Only Curls gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Only Curls drew an estimated 203K visits in September 2026, up 12% on the month before and up 4% over three months.
- Worldwide#51,748of 4.5M sites · Top 5%
- In United Kingdom#2,631of 192K sites · Top 5%
- Clothing Accessories, worldwide#457of 85,207 brands · Top 1%
- Clothing Accessories, United Kingdom#46of 6,238 brands · Top 1%
203K
estimated visits in September
1 mo ▲ +12.0%4 mo ▲ +4.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Only Curls.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Only Curls holds 4.1 out of 5 on Trustpilot over 853 reviews, 111 of them in the last twelve months: 78% of customers give five stars and 9% one star. That volume places Only Curls in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Only Curls sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Only Curls sells on Shopify, 98% of its catalogue in stock. The best seller is Only Curls Hydrating Curl Creme, at £10.00–£30.00, followed by Only Curls All Curl Conditioner and Starter Bundle.
#1Only Curls Hydrating Curl CremeOnly Curls£10.00–£30.00In stock
#2Only Curls All Curl ConditionerOnly Curls£10.00–£30.00In stock
#3Starter BundleOnly Curls£36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Only Curls in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 81% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$31.77
- Currency
- GBP
04 · Ads
What Only Curls is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Only Curls runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
There would be no Only Curls without our amazing curly hair specialists 💖 #curlyhairspecialist #curlyhair #onlycurlsOnly Curls6 Oct 2026video
Still not over this🥺 #onlycurls10 #wavyhair #healingmyinnerchild #creator #wiltshirecreatorOnly Curls6 Oct 2026video
Happy 10th birthday @onlycurlslondon 🎂 🥰 ✨ 🎀 Thank you so much for inviting me to your party - I had the best night 😁 this was my first braOnly Curls6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Only Curls Ltdverified
Text ad20 Oct 2026Only Curls Ltdverified
Text ad20 Oct 2026Only Curls Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Only Curls.
The creators who tag @onlycurlslondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Only Curls competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Only Curls among Clothing Accessories brands in United Kingdom. The closest is CURLSMITH, then Ouidad, SARI CURLS, Bounce Curl, TréLuxe, lockenbox.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CURLSMITHcurlsmith.com | |||||||
| Ouidadouidad.com | |||||||
| SARI CURLSsaricurls.de | |||||||
| Bounce Curlbouncecurl.com | |||||||
| TréLuxediscovertreluxe.com | |||||||
| lockenbox.comlockenbox.com |
07 · Company
The company behind Only Curls.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Only Curls is a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in February 2016. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2016, per LinkedIn
- Domain registered
- 26 Feb 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- onlycurls.com · Shopify · GBP
- Catalogue
- 126 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Only Curls
What people ask Google about Only Curls.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Only Curls a legit company?
According to Gravity by Benchr, Only Curls is a brand based in London, United Kingdom: its website has existed since February 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 232,176 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Only Curls reviews: is it worth it?
Customers rate Only Curls 4.1 out of 5 on Trustpilot over 853 reviews, 111 of them in the last twelve months: 78% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Only Curls sell?
Only Curls is a London-based haircare brand that sells hydrating hair products and curly accessories specially formulated for all curl types. Gravity by Benchr classifies it under Clothing Accessories, with Hair Care making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Only Curls expensive?
Only Curls' best seller, Only Curls Hydrating Curl Creme, sells from £10.00 to £30.00 on onlycurls.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check onlycurls.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Only Curls promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Only Curls advertises on Facebook and Instagram and on Google, where its offers often run. Check onlycurls.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Only Curls?
Only Curls sells on its own website, onlycurls.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Only Curls?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Only Curls doing well?
Yes. Gravity by Benchr estimates about 203,300 visits to onlycurls.com in September 2026, up 12% in a month and up 4% over three months. Only Curls ranks #46 of 6,238 Clothing Accessories brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Only Curls use?
Gravity by Benchr identifies onlycurls.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Only Curls' ad budget?
Gravity by Benchr does not publish a spend figure for Only Curls on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United Kingdom?
Among Clothing Accessories brands in United Kingdom in the Gravity by Benchr index, Only Curls ranks #46 of 6,238 by estimated traffic. Its closest competitors on the same market are CURLSMITH, Ouidad, SARI CURLS, Bounce Curl, TréLuxe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Only Curls.