Brand page · Clothing Accessories · Australia
Slip®: 76.2k visits a month, 41 active Meta ads, Gravity score 539.
Slip® — Slip Australia is a silk brand that sells beauty products including pillowcases, sleep masks, scrunchies, and hair accessories. In September 2026 slip.com.au drew an estimated 76.2k visits, up 58% on the month before. It ranks #82 of 3,952 Clothing Accessories brands in Australia and holds a 2.7 Trustpilot rating over 48 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 181 peers: Clothing Accessories brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Slip Australia is a silk brand that sells beauty products including pillowcases, sleep masks, scrunchies, and hair accessories.
01 · Traffic
How much traffic Slip® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Slip® drew an estimated 76.2k visits in September 2026, up 58% on the month before and down 14% over three months.
- Worldwide#118,451of 4.5m sites · Top 5%
- In Australia#2,725of 105k sites · Top 5%
- Clothing Accessories, worldwide#1,463of 85,207 brands · Top 5%
- Clothing Accessories, Australia#82of 3,952 brands · Top 5%
76.2k
estimated visits in September
1 mo ▲ +58.1%4 mo ▼ −13.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Slip®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Slip® holds 2.7 out of 5 on Trustpilot over 48 reviews, 9 of them in the last twelve months: 63% of customers give five stars and 29% one star. That volume places Slip® in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Slip® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Slip® sells on Shopify, 99% of its catalogue in stock. The best seller is White Queen Zippered Pillowcase, at A$121.00, followed by Black Sleep Mask and Pink Sleep Mask.
#1White Queen Zippered PillowcaseSlip®A$121.00In stock
#2Black Sleep MaskSlip®A$68.00In stock
#3Pink Sleep MaskSlip®A$68.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Slip® in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 52% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$84.39
- Currency
- AUD
04 · Ads
What Slip® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Slip® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2025 (image, text, video).
With Complimentary Pouchslip5 Oct 2026image
New Releases. Just Landed.slip3 Oct 2026video
Award-Winning Pillowcasesslip2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Slip Enterprises Pty Ltdverified
Text ad20 Oct 2026Slip Enterprises Pty Ltdverified
Image ad20 Oct 2026Slip Enterprises Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Slip®.
The creators who tag @slipsilkpillowcase on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @slipsilkpillowcase on Instagram, led by فّ (23.9k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ففّ@fnightgowns · 🇦🇪 AE | Fashion style luxury Creator | 23.9k | — | 3 | Tagged @slipsilkpillowcase |
06 · Competitors according to Gravity
Who Slip® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Slip® among Clothing Accessories brands in Australia. The closest is ISEL, then Strands of Silk, Slip EU, A Good Night Sleep, Lunalux, Moonlit Garden Silk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ISELisel.com.au | |||||||
| Strands of Silkstrandsofsilk.com.au | |||||||
| Slip EUslipsilkpillowcase.eu | |||||||
| A Good Night Sleepagoodnightsleep.com.au | |||||||
| Lunaluxlunalux.com.au | |||||||
| Moonlit Garden Silkmoonlitgardensilk.com.au |
07 · Company
The company behind Slip®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Slip® is a company based in New Farm, Australia, founded in 2022 according to LinkedIn. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · New Farm
- Founded
- 2022, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- slip.com.au · Shopify · AUD
- Catalogue
- 114 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Slip®
What people ask Google about Slip®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Slip® legit or a scam?
According to Gravity by Benchr, Slip® is a brand based in New Farm, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 310,087 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Slip®?
Customers rate Slip® 2.7 out of 5 on Trustpilot over 48 reviews, 9 of them in the last twelve months: 63% give five stars, 29% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Slip®?
Slip Australia is a silk brand that sells beauty products including pillowcases, sleep masks, scrunchies, and hair accessories. Gravity by Benchr classifies it under Clothing Accessories, with Hair Accessories making up 14% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Slip® prices: how much is it?
Slip®'s best seller, White Queen Zippered Pillowcase, sells A$121.00 on slip.com.au. 99% of the catalogue is in stock. Gravity does not track prices daily: check slip.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Slip® have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Slip® advertises on Facebook and Instagram and on Google, where its offers often run. Check slip.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Slip®?
Slip® sells on its own website, slip.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Slip®?
Gravity by Benchr records a company based in New Farm, Australia, founded in 2022 according to LinkedIn, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Slip® growing?
Not at the moment. Gravity by Benchr estimates about 76,200 visits to slip.com.au in September 2026, up 58% in a month and down 14% over three months. Slip® ranks #82 of 3,952 Clothing Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Slip® use?
Gravity by Benchr identifies slip.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Slip® spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Slip® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in Australia?
Among Clothing Accessories brands in Australia in the Gravity by Benchr index, Slip® ranks #82 of 3,952 by estimated traffic. Its closest competitors on the same market are ISEL, Strands of Silk, Slip EU, A Good Night Sleep and Lunalux. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Slip®.