Brand page · Clothing · France
Smala: 50.3k visits a month, 70 active Meta ads, Gravity score 538.
Smala — Smala is a French brand that sells second-hand and new clothing for babies, children, and pregnant women, focusing on certified pre-owned items and sustainable creations. In September 2026 smala.com drew an estimated 50.3k visits, up 41% on the month before. It ranks #251 of 5,763 Clothing brands in France and holds a 4.3 Trustpilot rating over 1,618 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 234 peers: Clothing brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Smala is a French brand that sells second-hand and new clothing for babies, children, and pregnant women, focusing on certified pre-owned items and sustainable creations.
01 · Traffic
How much traffic Smala gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smala drew an estimated 50.3k visits in September 2026, up 41% on the month before and up 60% over three months.
- Worldwide#169,319of 4.5m sites · Top 5%
- In France#6,061of 166k sites · Top 5%
- Clothing, worldwide#16,303of 459,295 brands · Top 5%
- Clothing, France#251of 5,763 brands · Top 5%
50.3k
estimated visits in September
1 mo ▲ +40.6%4 mo ▲ +59.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smala.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smala holds 4.3 out of 5 on Trustpilot over 1,618 reviews, 1,132 of them in the last twelve months: 68% of customers give five stars and 14% one star. That volume places Smala in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Smala scores 4.5 over 950 reviews.
e-Commerce Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smala sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Smala sells on Shopify, 100% of its catalogue in stock. The best seller is Le sweat super bleu, at €26.00–€34.00, followed by La moumoute superbleu and Le sweat-shirt lilas.
Le sweat super bleuSmala€26.00–€34.00In stock
La moumoute superbleuSmala€24.00–€32.00In stock
Le sweat-shirt lilasSmala€24.00–€28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Smala in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 3% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$29.54
- Currency
- EUR
04 · Ads
What Smala is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smala runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2024 (image, text, video).
Nouveautés !Smala7 Oct 2026video
Nouveautés !Smala7 Oct 2026video
Nouveautés !Smala7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SMALAverified
Text ad20 Oct 2026SMALAverified
Text ad20 Oct 2026SMALAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Smala.
The creators who tag @smala_officiel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smala_officiel on Instagram, led by Cindy (49.9k followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCindy@pogo_artistique · 🇫🇷 FR | Parenting family Creator | 49.9k | 1.9% | 3 | Tagged @smala_officiel |
06 · Competitors according to Gravity
Who Smala competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smala among Clothing brands in France. The closest is Chou de Chic, then Kidstorie, 21 MARS, Pépites, Cézarie, Petiote & Redingote.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Chou de Chicchoudechic.com | |||||||
| Kidstoriekidstorie.com | |||||||
| 21 MARS21mars.com | |||||||
| Pépitespepites.co | |||||||
| Cézariecezarie.com | |||||||
| Petiote & Redingotepetiote-et-redingote.com |
07 · Company
The company behind Smala.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smala is a company based in Carquefou, France, founded in 2016 according to LinkedIn, on a domain registered in August 1998. It employs about 41 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Carquefou
- Founded
- 2016, per LinkedIn
- Domain registered
- 29 Aug 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 41 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smala.com · Shopify · EUR
- Catalogue
- 408 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smala
What people ask Google about Smala.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smala legit?
According to Gravity by Benchr, Smala is a brand based in Carquefou, France: its website has existed since August 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 41 people on LinkedIn, it has 211,621 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Smala?
Customers rate Smala 4.3 out of 5 on Trustpilot over 1,618 reviews, 1,132 of them in the last twelve months: 68% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Smala scores 4.5 over 950 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Smala known for?
Smala is a French brand that sells second-hand and new clothing for babies, children, and pregnant women, focusing on certified pre-owned items and sustainable creations. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Smala prices: how much is it?
Smala's best seller, Le sweat super bleu, sells from €26.00 to €34.00 on smala.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check smala.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Smala discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Smala advertises on Facebook and Instagram and on Google, where its offers often run. Check smala.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Smala?
Smala sells on its own website, smala.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Smala?
Gravity by Benchr records a company based in Carquefou, France, founded in 2016 according to LinkedIn, on a domain registered in 1998, with 41 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Smala doing well?
Yes. Gravity by Benchr estimates about 50,300 visits to smala.com in September 2026, up 41% in a month and up 60% over three months. Smala ranks #251 of 5,763 Clothing brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Smala use?
Gravity by Benchr identifies smala.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Smala's ad budget?
Gravity by Benchr does not publish a spend figure for Smala on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in France?
Among Clothing brands in France in the Gravity by Benchr index, Smala ranks #251 of 5,763 by estimated traffic. Its closest competitors on the same market are Chou de Chic, Kidstorie, 21 MARS, Pépites and Cézarie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smala.