1. Gravity
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  4. Decor
  5. Smallwoods

Brand page · Decor · United States

Smallwoods Top 5% worldwide Top 5% in United States Top 5% in Decor Top 5% in Decor in United States
smallwoodhome.com·🇺🇸 Longview, United States· Shopify·Since 2014

Smallwoods: 57.2k visits a month, 145 active Meta ads, Gravity score 578.

Smallwoods — Smallwoods helps you create custom home décor in minutes. From custom framed signs to canvas prints, Smallwoods has the custom option that fits your style. Whether you're looking for a sentimental holiday gift or something unique to hang in your own home, the Print Shop is the place to find it. In September 2026 smallwoodhome.com drew an estimated 57.2k visits, down 7% on the month before. It ranks #541 of 42,373 Decor brands in United States and holds a 3.9 Trustpilot rating over 2,641 reviews.

smallwoodhome.com@smallwoodhome 774kLinkedIn 1kTrustpilot 3.9Meta Ad Library 145

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
57.2k
−7% vs. August 2026
Instagram followers
774k
805 posts · @smallwoodhome
Trustpilot
3.9
2,641 reviews · 155 in 12 months
Meta ads
145
active · on Google since 2022
Products
100%
in stock · 704 collections
Rank in United States
#541
of 42,373 in Decor
LinkedIn
1k
followers · 79 employees
Earned media value
—
Data not available

Gravity score

578/ 1000 · 8 of 10 indicators rated
Brand Power574
Momentum564
Performance597

Percentiles within 810 peers: Decor brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Smallwoods helps you create custom home décor in minutes. From custom framed signs to canvas prints, Smallwoods has the custom option that fits your style. Whether you're looking for a sentimental holiday gift or something unique to hang in your own home, the Print Shop is the place to find it.

01 · Traffic

How much traffic Smallwoods gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Smallwoods drew an estimated 57.2k visits in September 2026, down 7% on the month before and down 1% over three months.

  • Worldwide#151,550of 4.5m sites · Top 5%
  • In United States#48,867of 1.2m sites · Top 5%
  • Decor, worldwide#3,059of 185,686 brands · Top 5%
  • Decor, United States#541of 42,373 brands · Top 5%
Monthly visitssource Sept 2026

57.2k

estimated visits in September

1 mo ▼ −7.5%4 mo ▼ −0.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Smallwoods.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Smallwoods holds 3.9 out of 5 on Trustpilot over 2,641 reviews, 155 of them in the last twelve months: 84% of customers give five stars and 11% one star. That volume places Smallwoods in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 21 Oct 2026
3.9TrustScore · 2,641 reviews · 155 in 12 months
Top 5% review volumeTop 40% rating quality
5 ★84%
4 ★2%
3 ★1%
2 ★2%
1 ★11%

Photo Printing Service Home Goods Store Decoration and Interior Design Store Furniture Store Interior Designer Picture Frame Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Smallwoods sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Smallwoods sells on Shopify, 100% of its catalogue in stock. The best seller is Frames, at US$55.00–US$169.00, followed by Hanging Canvas and Wrapped Canvas.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Decor35%
Artwork8%
Party Supplies3%
Home & Garden1%

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor55%
Clothing6%
Handbags, Wallets & Cases5%
Jewelry5%
Kitchen & Dining5%

The dominant category places Smallwoods in its comparison group.

Prices and ratingsstore data
Average rating
4.81 / 5
Rated products
17% of the catalogue
In stock
100%
Upper price quartile
US$89.00
Currency
USD

05 · Influencers

Who talks about Smallwoods.

The creators who tag @smallwoodhome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @smallwoodhome on Instagram, led by Caity Schrock (29.7k followers, 0.5% engagement).

Influencersaccounts tagging @smallwoodhome · Instagram
AccountProfileFollowersEngagementTagsRelationship
CCaity Schrock@mrsschrock4 · 🇺🇸 USParenting family Creator29.7k0.5%2Tagged @smallwoodhome
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Smallwoods competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Smallwoods among Decor brands in United States. The closest is Conquest Maps, then Fracture, Olander Earthworks, BURKELMAN, Stellar Air Decorative Vent Covers, Twig And Stone.

CompetitorsDecor · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Conquest Mapsconquestmaps.com
Fracturecheckout.fractureme.com
Olander Earthworksolanderearthworks.com
BURKELMANburkelman.com
Stellar Air Decorative Vent Coversstellarairdecorativeventcovers.com
Twig And Stonetwigandstonedesigns.com
Competitors Gravity finds for Smallwoods. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Smallwoods with Conquest Maps

07 · Company

The company behind Smallwoods.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Smallwoods is a company based in Longview, United States, founded in 2012 according to LinkedIn, on a domain registered in December 2014. It employs about 79 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Longview
Founded
2012, per LinkedIn
Domain registered
18 Dec 2014
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
79 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
smallwoodhome.com · Shopify · USD
Catalogue
704 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Smallwoods

What people ask Google about Smallwoods.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Smallwoods legit?

According to Gravity by Benchr, Smallwoods is a brand based in Longview, United States: its website has existed since December 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 79 people on LinkedIn, it has 773,564 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Smallwoods?

Customers rate Smallwoods 3.9 out of 5 on Trustpilot over 2,641 reviews, 155 of them in the last twelve months: 84% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Smallwoods sell?

Smallwoods helps you create custom home décor in minutes. From custom framed signs to canvas prints, Smallwoods has the custom option that fits your style. Whether you're looking for a sentimental holiday gift or something unique to hang in your own home, the Print Shop is the place to find it. Gravity by Benchr classifies it under Decor, with Decor making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Smallwoods expensive?

Smallwoods' best seller, Frames, sells from US$55.00 to US$169.00 on smallwoodhome.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check smallwoodhome.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Smallwoods discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Smallwoods advertises on Facebook and Instagram and on Google, where its offers often run. Check smallwoodhome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Smallwoods?

Smallwoods sells on its own website, smallwoodhome.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Smallwoods?

Gravity by Benchr records a company based in Longview, United States, founded in 2012 according to LinkedIn, on a domain registered in 2014, with 79 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Smallwoods doing well?

Not at the moment. Gravity by Benchr estimates about 57,200 visits to smallwoodhome.com in September 2026, down 7% in a month and down 1% over three months. Smallwoods ranks #541 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Smallwoods use?

Gravity by Benchr identifies smallwoodhome.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Smallwoods' ad budget?

Gravity by Benchr does not publish a spend figure for Smallwoods on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands in United States?

Among Decor brands in United States in the Gravity by Benchr index, Smallwoods ranks #541 of 42,373 by estimated traffic. Its closest competitors on the same market are Conquest Maps, Fracture, Olander Earthworks, BURKELMAN and Stellar Air Decorative Vent Covers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smallwoods.